shp online presentation
TRANSCRIPT
First for Independent News
Over 30 years of industry excellence
At the heart of the health and safety community
SHP Online
Barbour EHS
SHP Safety Talks and Quizzes
SHP 4 JobsCareer Zone
Women in Safety
SHP Products & Services
Safety & Health Expo
Health and Safety Week
Barbour Webinars
IOSH Conference
SHP Online
Keep up with latest news and legislation
Training and CPD
Progress in my career
Information resources
Networking with peers
Connecting buyers with
sellers
Celebrating health and safety
In partnership with
Mark GloverContent Manager
Roz Sanderson Digital Editor
David Wurie Sales Executive
Charles Oakley Sales Director
Emily Nicols Senior Marketing Manager
Rommon ThompsonSenior Marketing Executive
Lauren ApplebeyJournalist & Editor
Meet the team
David BishiopKey Account Director
SHP Editorial Board
B-Safe Management Solutions
System Concepts University of Greenwich
RyderMarshSharman RyderMarshSharman Pinsent Masons LLP
FIRST FOR NEWS FIRST FOR
LEAD GENERATION
FIRST FOR RECRUITMENT
Database of 159,000 safety professionals
No.1 safety jobs board
4,000 page views in 48 hours of Sentencing Guidelines
24,000 practitioners added in the last 12 months
200 jobs and 3,000 applications every month
Why SHP works
Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-150
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
SHP Online is the UK’s fastest growing website for health and safety professionals
Source: Adobe Analytics
+124%Unique UsersYear on year
SHP Online Unique Users
+50,000NEW advertising impressions per
month
+170%Growth in social
traffic YoY
0
5000
10000
15000
20000
25000
2014 2015
Forecast
Actual
12% conversion rate5.4%
conversion rate
3.2% conversion rate
1.0% conversion rate
24,000
9,828
6,546
2,371
A fresh, engaged database of 159,000Converting a higher amount of traffic to subscribers than ever before
+144%New Data
captured in 2015
2012 2013Source: ATOMNew Data Captured by SHP Online
A winning formula:News + Downloads + Videos + CPD Quizzes
10,000 views of Safety Talks and counting
5,000 downloads of
this eBook
2,500 webinar registrations
(2015 average)
40,000 have taken CPD
Quizzes
Redesigning SHP Online: Jan 2016REFRESH
LAUNCH
GROW
Thanks to our readers
Thanks to our readers
Thanks to our readers