showcasing the finest in bridal design - … · showcasing the finest in bridal design....

WHITE GALLERY LONDON 2017 : SALES PACK W H I T E G A L L E R Y . C O M

14-16 May 2017Battersea ParkLondon

SHOWCASING THE FINEST IN BRIDAL DESIGN

W H I T E G A L L E R Y . C O M

WHITE GALLERY LONDON 2017 : SALES PACK W H I T E G A L L E R Y . C O M WHITE GALLERY LONDON 2017 : SALES PACK

White Gallery London has absolutely exceeded our expectations and being our first time exhibiting we’re really pleased with event; from beginning to end it has been seamless.

We have seen everyone that we wanted to see and we’ve also met loads of new customers, which is so important. We love the whole vibe!

White Gallery London is our first ever bridal trade show and we look forward to returning next year – no question.

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White Gallery London is an elegant three-day show featuring the finest in bridalwear, occasionwear and bridal accessories.

For many, the show is the realisation of a long-held dream in which the finest design talents have the freedom to create a stage where their work is the major player and the audience represents the world’s most exclusive wedding wear retailers and international press.

Designer-led companies interested in exhibiting will be asked to complete a detailed application to ensure that all those taking part meet the demanding standards and rigid criteria integral to the White Gallery London proposition.

Once again, White Gallery London has created a perfect platform in which designers can showcase their latest collections.

With beautiful music upon arrival, beautiful scents, beautiful flowers and an elegant, yet professional atmosphere, White Gallery London has been perfect.

White Gallery is the one stop show in London for the cream of the bridal industry.

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TOP DESIGNERS

BRIDAL & OCCASIONWEAR COLLECTIONS

ACCESSORIES


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After the highly successful White Gallery London 2016, the stage is now set for the eighth edition of this vibrant designer showcase. White Gallery London will open its doors at Battersea Park in Chelsea during 14-16 May 2017.

The striking contemporary structure of Battersea Evolution in Battersea Park will be transformed into an exclusive and elegant showroom, where the top names in bridal design will showcase their new collections to buyers and press from around the world. Situated in the centre of the famous Battersea Park, it provides the perfect backdrop for an elegant and stylish show.

We are extremely happy, it is a good quality show and we are extremely impressed. It’s our favourite show because we get to meet lots of UK and international buyers. You can’t beat White Gallery London when it comes to standards of excellence.

JESUS PEIRO

LOCATION:


2016 EXHIBITORS• Alan Hannah• Andrea Hawkes• Annasul Y• Anna Georgina• Anna Kara• Anne Barge• Anny Lin• Anoushka G• Arianna Tiaras• ATELIER EMELIA Paris• Augusta Jones• Bliss Monique Lhullier• Brides Desire by Wendy Sullivan• By Catriona• Caroline Castigliano• Catherine Deane• Charlotte Balbier• Charlotte Mills Bridal• Charlotte Simpson• Cherished • Connock London• Cymbeline• Donna Lee Brides• Donna Salado• Elbeth Gillis• Eliza Jane Howell• Emmy London• Evermore by Amberley London• Felicity Cooper Bridalwear• Fly by Bundo• French Sole• Freya Rose

• Gemy Couture• Harriet Wilde• Heelbopps• Inmaculada Garcia• IT by Bundo• Ivory & Co• Jack Sullivan Bridal; • Jesus Peiro• Karen Willis Holmes• Katya Katya Shehurina• Kiss by Bundo• Kreisicouture• Lambert Creations • Little Bevan• LM by Lusan Manandongus• Louise Bentley• Lusan Mandongus • Madame Seguin• Madeline Gardner New York• Maids to Measure• Martina Liana• Marta Marti by Bundo• Marylise Couture• Miranda Templeton• Monique Lhullier • Mooshki• Muscat• Nicki MacFarlane• Nicola Anne• Olvi’s• Paloma Blanca• Poppy Dover

• Qiana Bridal• Raimon Bundo, • Rasha• Rembo Styling • Richard Designs• Rosa Clara• Rupert Sanderson Bridal Collection • Ruth Milliam Bridal• Sabina Motasem• Sadoni• Sassi Holford• Sasso• Savin• Sharon Bowen-Dryden• Snow by Annasul Y• So Sassi• Stephanie Allin• Stephanie Browne• St Erasmus• Tanya Grig• Tarik Ediz• The Couture Veil• The Season Hats• Theia• Valentini Spose• Watters• White Ivy• Yi Ju• Yolan Cris• Zaeem Jamal

THE INTERNATIONAL TRADE SHOW FOR THE FINEST BRIDAL COLLECTIONS

MEDIA SUPPORT

Based on 2016 edition

TOP BUYERS From exclusive boutiques in the UK and around the worldnumbers

AustriaAustraliaBelarusBelgiumBrazilCanadaCôte D’IvoireCyprusDenmark EygptFinlandFrance

GermanyHungaryIrelandIsraelItalyJapanLebanonLuxembourgNetherlandsNorwayPolandRomania

RussiaSaudi ArabiaSingaporeSouth AfricaSouth KoreaSpainSwitzerlandTurkeyUKUkraineUSA

It’s an intimate event, the ambiance is key for us. Exclusivity is what attracts the designers, without the mass production. I would absolutely recommend White Gallery as we are extremely pleased with the show and customer experience. The international side has grown, especially this year. Very good organisation, mailing and advertising.

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SUNDAY 15 MAY12pm - Alan HannahThis husband and wife team never fails to impress and this year promises to be no different with a selection of sophisticated and sumptuous gowns to wow and woo both you and your brides. Expect dramatic full dresses with beautifully textured embellishments, combining intricate beading with subtle pastel fabrics.

4pm - International PreviewIf you want a glimpse of the pivotal pieces that will shape the forthcoming fashions from around the globe then this is the runway show you won’t want to miss. Repeated at 5pm on Monday as well, this show will feature glamorous gowns from Anny Lin, Paloma Blanca and Inmaculada Garcia, with more top designer names to be revealed.

6pm - British TalentsSee Monday at 3pm.

White Gallery London’s sensational catwalk presentations have an international reputation for their style, quality and content. Influential and inspiring designers will bring the latest trends to life with stunning creations that will both mesmeriseand amaze. This year some huge names will take to the runway to debut their new designs. Can’t wait - then here’s a glimpse of what you can expect.

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MONDAY 16 MAY11am - Sassi HolfordTaking centre stage first on Monday will be acclaimed British designer Sassi Holford. Sassi’s Twenty17 collection is especially close to her heart as she dedicates it to her mother, who sadly lost a short battle with cancer at the beginning of the year. The designs will exquisitely showcase Sassi’s expertise for creating unique and stylish fabric combinations with beautiful silhouettes and shapes. A splash of colour, stunning crushed lace, rose satin belts and straight cut necklines, all feature in this eclectic collection.

3pm - British TalentsThis preview will offer visitors the first chance to see a selection of styles sure to make a mark in 2017 from some of Britain’s very best bridalwear designers. Among those lined up to unveil their latest designs are Ivory & Co Bridal, Charlotte Balbier, Zaeem Jamal, Savin London, Eliza Jane Howell, Katya Katya Shehurina and Ruth Milliam. Glamour and sophistication are sure to reign supreme here.

5pm - International PreviewSee Sunday at 4pm.

INVITATIONSIf you would like to attend Alan Hannah or Sassi Holford’s catwalk shows then please contact the designers directly. All White Gallery visitors are invited to the International Preview and British Talents catwalks. Please ensure you register online for the exhibition.

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ADVERTISING CAMPAIGNAdvertising, inserts, news, features and reviews in key bridal titles worldwide. In addition, White Gallery London works very closely with media partners around the world to promote the new collections of the designers taking part. The show will also be endorsed by Bridal Buyer, Bridal Buyer Europe and bridalbuyer.com

INTERNETWeb advertising in online directories and other relevant international industry and fashion websites; as well as via whitegallery.com, the main information source for the show. Each designer will receive an exhibitor listing on the website.

E- MARKETINGE-newsletters are sent out on a regular basis to our entire database of buyers around the world.

DIRECT MAILInvitations are distributed to international top-end buyers and shops, promoting the designers presence at the show.

PRA dedicated PR agency working to achieve maximum coverage for the show and its exhibitors. Press releases are distributed worldwide.

SHOW GUIDEThe show guide will be handed to all visitors. As an exhibitor you will be included in the listings. Advertising opportunities are also available.

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EXCLUSIVEFirst glimpse at what to expect from the designer elite

Everything you need to know about the only designer

show on the calendar

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Catwalk shows to inspire

TREND WATCH

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An integrated marketing and PR campaign will be launched to support the 2017 edition of White Gallery London. Its aim is two-fold: to create global awareness among the target visitor audience and to maximize exposure for exhibitors.

There are many opportunities - most of them absolutely free, to promote your presence at the show.

ADVERTISING CAMPAIGN

ONLINE ADVERTISING

E-NEWSLETTERS

DIRECT MAIL

DEDICATED PR AGENCY

SHOW GUIDE LISTING

COMMUNICATION:

MARKETING PLAN

White Gallery London is a professional show for the elite and higher end. Overall it has been a really good show with good attendance from visitors and press.

HARRIET WILDE


Important Notes1. There is a minimum size for bridal wear stands of 20m2

and 9m2 for accessories.2. Due to fire regulations, we are required to maintain a minimum aisle width and therefore garment rails on the perimeter of a stand will be inset and not fixed flush with the front of the stand.3. There is no facility for the storage of boxes etc. in the exhibition halls. Exhibitors should make their own arrangements for the storage of such items within their stand.4. The following costs are NOT included:

• Lights • Public Liability Insurance at £125. This will be

automatically added to the contract but credited if proof of insurance for a minimum of £2m is provided

• Other optional extra costs will be changing/storage room; stand furniture and catering (only if required)

Details of these extra costs can be sent upon request. Please note exhibitors will liaise with and be invoiced directly by the appointed contractors.

STAND PACKAGE:• Premium shell scheme with white walls• Company name and stand number by the

stand entrance • Graphic voile image of your collection in

black and white. • Carpet • One metre of garment rail and shelf

per full 3m2 of shell scheme (excluding accessories)

• Stand cleaning• Electricity comsumption• Listing in the official White Gallery London

show guide • Invitations to send to your customers

(subject to print deadline) • Full marketing support via the White

Gallery London 2017 marketing campaign

STAND PACKAGE

PR & MARKETING PACKAGE

RATE CARD

PR & MARKETING PACKAGE:• Branding / images in our promotional

marketing campaign – targeting 10,000 retailers around the world via advertising, DM, e-marketing and digital marketing

• Guaranteed editorial coverage worldwide via our media partners. The value of the media coverage achieved in past events exceeded £800K+* in 100+ publications (inc. TV and online) and was a direct generator of both trade business and consumer demand for our clients. • Inclusion and product updates in our

international news releases• Direct support by our dedicated PR agency• Coverage in Bridal Buyer, bridalbuyer.com

and whitegallery.com• A profile page online at whitegallery.com

(including appointment tool, images, text)• Listing in the show guide catalogue

distributed for free to all visitors and sent digitally after the show to our database of retailers.

per m2 +VAT

EXHIBITING RATE**

*Please note that this does not

take into consideration any paid

advertising. **All the above inclusive

White Gallery London is the only place in Europe we can put on a professional fashion show and present our collection as it should be seen; in a beautiful environment, and see the right quality of buyer. We really believe in White Gallery London.

ALAN HANNAH


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White Gallery London offers a range of additional marketing opportunities.

SHOW SPONSORSHIP

FASHION SHOWS

SHOW GUIDE

INTERNATIONAL MEDIA PARTNER PROGRAMME

COMMUNICATION:

White Gallery London has been really good this year - we’ve had such an amazing show! It is definitely still the trade destination, with a fantastic feel and atmosphere.

We’ve met so many people, loads of our regulars have come to visit and we have also opened really good new accounts with stockists from both here and overseas which is great. We’ve seen far more people from overseas than previous years which is excellent. We’ve had buyers here who have come especially to see us which is really lovely; overall we’ve had a great show.

White Gallery London gets busier every year and we feel blessed to be a part of it.

ELIZA JANE HOWELL

SPONSORSHIP• Show Features - the Fashion Shows

and the Champagne Bar• Carrier bags• Lanyards• Pens

FASHON SHOWSAs an exhibitor at White Gallery London you can take part in the 2017 Fashion Shows with your own one-off catwalk show or a scene in the preview shows.

SHOW GUIDEThis beautiful publication will be given to all visitors. As an exhibitor your company will be included in the listings. You can also take advantage of exclusive advertising opportunities.

MEDIA PARTNERWhite Gallery London has an interntational media partner programme. 2016 partners included Confeti, Fashionmag.com, Martha Stewart Weddings, Vjencanje Ponuda, Vogue Sposa, Novias Espana and White Sposa.

Call or email

for more information


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FOR SALES

EVENT DIRECTOR

T +44 (0) 1423 770 120M +44 (0) 7718 780880E [email protected] FOR MARKETING

HEAD OF MARKETING, BRIDAL

T +44 (0) 207 772 8405E [email protected]

Ocean Media Group Ltd, One Canada Square, Canary Wharf, London E14 5AP

White Gallery London obtained the Special Commendation for the Best Trade Show Launch by the AEO (Association of Event Organisers).

Ocean Media has an extensive bridal portfolio, incorporating professional publications in print and online; and trade and consumer events across Europe.

White Gallery blew my mind actually. The people that it pulls towards the stand, are the people we really want.

Designer-led companies interested in exhibiting will be asked to complete the White Gallery London 2017 application form.

Please download and complete all the sections of the form and email it back to [email protected] as soon as possible.

Completed application forms will be vetted to ensure that every exhibitor meets the demanding standards and rigid criteria integral to the White Gallery London proposition. You will be notified by email whether your application has been successful.

ABOUT US: APPLICATION PROCESS

WHITE GALLERY LONDON 2017 : SALES PACK W H I T E G A L L E R Y . C O M

W H I T E G A L L E R Y . C O M

showcasing the finest in bridal design - … · showcasing the finest in bridal design....

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