showcasing and inspiring alberta’s environmental achievements. · impact that benefits...

Sponsorship

Package

Showcasing and inspiring Alberta’s environmental achievements.

emeraldfoundation.ca

Mission

To recognize and celebrate Alberta’s environmental achievements.

Values

• Promoting environmental leadership.• Communicating and collaborating with others.• Ensuring the integrity and credibility

of the Foundation.• Engaging the next generation.

Vision

To inspire environmental excellence and improvement.

We are Alberta’s environmental good-news storytellers.

We are committed to providing year-round programming that engages, informs, and emboldens environmental stewardship in our province. What began as the Emerald Awards in 1992, our flagship program, has evolved into a 12-month conversation.

We have expanded our capacity and programming into a robust communications strategy that showcases our province’s environmental achievements, and funding opportunities that educate and empower Alberta’s next generation. This progression allows for a larger positive environmental impact that benefits individuals and communities all across our province. We do this through the generous support of our sponsors who are dedicated to creating a bright future for our province and our planet.

We acknowledge and honour that we operate on Treaty 6, Treaty 7, and Treaty 8 territories, of which we have been beneficiaries since their signing. We extend our hands in peace and friendship to all Indigenous peoples who have made these places their homes since time immemorial.

We honour the fundamental value and dignity of all individuals. We believe in embracing diversity, equity, and inclusion within our organization and welcome those from all walks of life, regardless of race, colour, gender identity, sex, ancestry, religion, ethnicity, sexual orientation or expression, age, marital status, or disability.

Showcase and inspire environmental excellence with us.

To achieve our mission, we have created the following programs: (select one to learn more)

The Emerald Awards

Sharing Stories Communications Strategy

Emerald Youth Grants

Tell Your Story

Interested in partnering with us? We offer annual sponsorships, as well as the option to invest solely in

the program(s) that matter most to you.

Annual Sponsor $30,000.00

Emerald Awards Sponsor $15,000.00

Sharing Stories Sponsor $15,000.00

Emerald Youth Grants Sponsor $10,000.00

“The recognition provided by the prestigious Alberta Emerald Foundation is a great honour and an amazing way to showcase all the good work Goodwill Industries of

Alberta does every day for the environment and our communities in Alberta.

Now that we are an Emerald Award recipient, we are more committed than ever before to divert more from local landfills through the power of work and the dignity of a job. After the Emerald Awards, the Edmonton Goodwill Impact Centre received

plenty of enquiries from donors and customers regarding our sustainability programs and the positive impact we make on the environment.”

Mortimer Capriles Director, Sustainability and InnovationGoodwill Industries of Alberta

The Emerald Awards

Since 1992, the Emerald Awards have showcased and inspired environmental excellence in Alberta.

Unique in Canada, the Emeralds Awards showcase environmental achievements across all sectors in our province through various categories.

The AEF relies on an independent and knowledgeable panel of judges to select the Emerald Awards shortlist and recipients.

Annually, the Emerald Awards nominations season runs from November until mid-February, with the Shortlist announced in late March, and the Emerald Awards presented in June as part of National Environment Week.

In addition to the recipients and finalists, the Emerald Awards are supported by industry leaders, environmental gamechangers, and dignitaries.

MARK YOUR CALENDAR: The 30th Annual Emerald Awards will be presented on June 1, 2021 at 4 p.m. via webcast at emeraldfoundation.ca.

30th Annual Emerald Awards Categories

In celebration of our landmark anniversary, we are currently engaged in community consultation to refresh the Emerald Awards categories.

The new categories will be announced in time for the launch of our nominations season.

DID YOU KNOW?Over our multi-decade history the AEF has showcased nearly 400 recipients and 900 finalists through the Emerald Awards. Each has demonstrated their own unique

example of environmental stewardshipand achievement.

Become an Emerald Awards Category Sponsor

Support:• The recognition of our province’s environmental leaders.• The provision of a $2,000 grant for each Emerald Award recipient to support their environmental

work.• A memorable Emerald Awards event, including venue rental, entertainment, technical requirements,

videos, and more.• Our Emerald Awards judging session.• Our user-friendly nominations system.• AEF staff wages and administration fees.

Our partnership provides you with:• The opportunity to present your category at the Emerald Awards. • A full-page and half-page ad placement in our digital event program, with links to your website and

social media.• Your company name on your category’s recipient and finalist certificates.• Logo placement on your category’s videos at the Emeralds.• Logo placements on your category’s Emerald Documentary Series title screen.• Recognition on your category’s episode of the What On EARTH Can We Do? podcast.• Logo placement in Emerald Award related marketing, including advertisements and advertorials.• Social media mentions on all AEF platforms.• Logo recognition on AEF website on our Emerald Awards page.• Complimentary tickets to all AEF events.

DID YOU KNOW?It costs $6.84 a day to recognize environmental achievements in our province, including the provision of a $2,000 grant for all Emerald Award

recipients.

Total cost: $15,000

Sharing Stories

We have expanded our capacity and programming into a robust year-round communications strategy that showcases our province’s environmental achievements. By doing so, we establish role models, or as we call them “EcoHeroes,” to inspire others to become environmental stewards in their own lives.

DID YOU KNOW?Within the first month of launching the

Emerald Documentary Series, the videos were watched more than 1,000 times.

The Emerald Documentary Series

An annual documentary series featuring our Emerald Award recipients in their own documentary short.

Elevate

Our monthly newsletter featuring news from the AEF and around the province is currently delivered to approximately 2,000 subscribers.

Social Media

The AEF shares inspiring environmental stories and posts on Facebook, Instagram, Twitter, and LinkedIn. We also share our videos on YouTube.

Emerald Awards Recipient Features

The AEF enlists the support of a professionalcopywriter to capture our Emerald Awards recipients’ stories. The features are published on our website, and we seek opportunities to share them with provincial publications.

What On EARTH Can We Do?

Hosted by AEF Executive Director Gregory Caswell and Hoopla Media’s Colleen Nuc, this engaging six-part series features conversations with our Emerald Award recipients on pressing environmental topics.

The Emerald Speakers Series

Adopting the popular TEDTalks format, this series allows our Emerald Award recipients to share their work with a live audience.

Become a Sharing Stories Sponsor

Support:• The creation of original content that showcases our province’s environmental leaders and

accomplishments.• Community events that elevate Sharing Stories, such as our Emerald Documentary Series Premiere,

What On EARTH Can We Do? Season Launch Party, and Emerald Speakers Series – LIVE!• AEF staff wages and administration fees.• Meaningful conversation starters around environmental matters that contribute to positive reputation

building for Alberta.

Our partnership provides you with:• The opportunity to share a short commercial on your sponsored content.• Logo recognition on the AEF webpage associated with your sponsored content.• Logo placement on your sponsored content.• Complimentary tickets to all AEF events.• Logo placement on any advertisements for your sponsored content.• Social media mentions on AEF platforms.• A half-page ad placement in the Emerald Awards digital program.

DID YOU KNOW? It costs $10.37 per day, per recipient to tell their environmental good news stories and inspire everyday Albertans to be better

environmental stewards?.

Total cost: $15,000

Please note that the sponsorship benefitsof Sharing Stories are also provided to our Emerald Awards Category Sponsors.

Youth Grants

The AEF believes in inspiring the next generation of EcoHeroes. We do this through various grant streams that support Albertan youth-led and youth-targeted environmental projects.

DID YOU KNOW?On average, the Emerald Youth Grants program has supported over 9,500 young people (25 years and under) from all corners of our province in their

environmental education.

Emerald Youth Grants Program

This program invites young people to binge-watch Sharing Stories content and participate in conversations with the support of study guides. Once they have completed their viewing, they are invited to pitch an environmental project inspired by what they saw for the chance to receive a $750 grant.

EcoPitch

Based on Dragon’s Den, this program invites young people to pitch their environmental dream project to a panel of judges for the chance to receive funding to bring it to life. EcoPitch is typically held alongside AEF events, or in partnership with other environmental events.

Depending on funding, we offer additional youth programming. Have an idea for an environmental, youth-led initiative that you would like to fund? Let us know!

Become an Youth Grants Sponsor

Support:• The success of Albertan youth-led and youth-targeted environmental projects and initiatives.• The education and enrichment of our province’s future environmental leaders.• AEF administration and program costs.

Our partnership provides you with:• Logo placement on our website’s footer, as well as on your sponsored program’s webpage.• Logo placement on grant recipient certificates, all of which are sharable on social media.• The opportunity to meet grant recipients and see your investment in action.• Complimentary tickets to AEF events.• Mentions on our social media with links to your website.• Logo placement in our monthly newsletter, Elevate.

DID YOU KNOW?It costs $10.50 per student, per day to

offer the Emerald Youth Grant program..

Total cost: $10,000

“Whether it’s getting students to tour our local Enviroservice Station or helping make our hot lunch program zero waste, the support we receive from the Alberta

Emerald Foundation is imperative to creating change in our community.

When our school is recognized for doing great things it shows others that what we are doing is important and it matters. But most of all, it’s making a difference.”

Erin WildeboerDavidson Creek Elementary Fundraising Society

Love all of our programs? Become an Annual Sponsor

Your annual sponsorship enables the AEF to provide year-round programming that engages, informs, and emboldens environmental stewardship in our province.

Total cost: $30,000

Support:• The recognition and inspiration of our province’s EcoHeroes through the Emerald Awards.• The showcasing of Alberta’s environmental achievements through Sharing Stories.• The development of future environmental leaders through the Emerald Youth Grants program.• The empowerment of Albertan environmentalists and organizations through Tell Your Story.• AEF staff wages and administration fees.

Our partnership provides you with:• The benefits of all other levels of sponsorship, plus:

• Your logo with a link to your website featured on the footer of the AEF’s website and monthly newsletter Elevate.

• Your logo featured on all Sharing Stories content.• Your logo featured in all AEF marketing, including advertorials and advertisements in provincial

publications.• Free access to Tell Your Story webinars for up to five staff members.

Our newest program, Tell Your Story provides our province’s environmental organizations with necessary resources to become stronger advocates for their work. Based on the AEF’s legacy of storytelling and communications, we share our knowledge and incorporate the expertise of community members, including our sponsors, on how to effectively engage an audience.

Support Tell Your Story by sponsoring the program, a specific webinar, contributing to our tutorials, or becoming one of our commission partners.

Other sponsorship opportunities:

• Special events, like our Emerald Documentary Series Premiere, our Podcast Launch party, Emerald Awards Shortlist Announcement, Emerald Speakers Series Showcases, and more.

• General operations, like staff wages and benefits, bricks and mortar, volunteer recognition, etc.• Marketing initiatives, such as advertisements, advertorial, and others.• Special programs currently in the works for our 30th anniversary.

Interested in these opportunities? Let’s chat.

There are many ways to support us.

“College H.U.N.K.S. Hauling Junk and Moving is a fun and enthusiastic professionalbrand leading the way in Alberta when it comes to recycling, repurposing, and reusing over 80% of all items collected deferring them from the landfill.

When we won the Emerald Award for our efforts, we were blessed with a phenomenal documentary video, which has added credibility and trust with our clients. This video was presented to the other franchise owners in the United States, and quickly became a training video for many locations. We are very proud to be part of the recycling solution here in Alberta, and to be partnered with outstanding like-minded organizations.”

Leon KassianPresident and Owner, College H.U.N.K.S. Hauling and Moving

Our sponsors are in good company.

Our Partners

• Alberta Recycling Management Authority• Hoopla Media• Studio Hazel• Calgary Foundation• Edmonton Community Foundation• McLennan Ross LLP• Naheyawin• Press + Post

Gregory Caswell | Executive Director780.905.0390 | [email protected]

Lauren Calleja | Community Engagement + Development Coordinator587.532.8818 | [email protected]

The AEF is a registered nonprofit charity CRA BN 13380 0771 RR0001

Contact

showcasing and inspiring alberta’s environmental achievements. · impact that benefits...

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