SHORTLISTING DOCUMENT

DOCUMENTARY PREPARATION OF KARTARPUR SITE

UNDER

PUNJAB TOURISM FOR ECONOMIC GROWTH PROJECT (PTEGP)

PROJECT DIRECTOR PUNJAB TOURISM FOR ECONOMIC GROWTH PROJECT (PTEGP)

175-A, UPPER MALL SCHEME LAHORE PH: 042-99332607-8

http://ptegp.punjab.gov.pk

ToR’s for Media Firm for Documentary Making on Kartarpur Corridor

Purpose

Government of Punjab (Planning & Development Department) in collaboration with World

Bank Group is implementing Punjab Tourism for Economic Growth Project with the total

project cost of USD 55 million over five years. The project aims to promote tourism sector by

strengthening the institutional capacity through better skills development, increase private

sector participation and improve infrastructure services in support of the tourism sector in the

province of Punjab. One of the selected project sites is Kartarpur due to its immense heritage

and cultural value. Furthermore, in the wake of accelerated economic activity, Kartarpur has not

only garnered worldwide attention in terms of both touristic and heritage value, but also as a hub

of investment opportunity.

The ground-breaking of the Kartarpur Corridor in district Narrowal, Punjab was recently

performed to facilitate visitors and to generate economic activity in the vicinity of the site. In this

regard, the huge potential of the hospitality industry alongside the corridor needs to be capitalized

on for developing tourism in the area. Keeping in view, the importance of seeking investments in

the tourism and hospitality industry, a short documentary on the Kartarpur Corridor shall be

prepared, intended for international viewership which will not only help promote culture, heritage

and tourism but also promote a softer image of the country besides generating healthy economic

activity in the form of trade and investments. The documentary would potentially contribute

towards opening up avenues for promoting investment opportunities through portrayal of a vibrant

and secure image of Pakistan within the international community.

Main Features of the Documentary

A short documentary in high definition (HD) quality aimed at delivering the significance of the

Kartarpur Corridor in relation to Investment opportunities for Foreign Investors and Diaspora,

its economic benefits and its cultural value to tourists all over the world is required. The

documentary should outline the following main features.

Highlight the strategic location of Pakistan as a hub of culture and heritage with reference

to the importance of other historic relics and monuments in the region.

Portray an image of openness, security as well as friendliness to the foreign investors by

showcasing Punjab’s rich cultural experiences and elements of tolerance and diversity. The

documentary could help build concrete facts and eliminate many myths and

misconceptions about security, isolationism, intolerance and poverty in the region thereby

encouraging foreign tourists, students, spiritualists, academics and researchers to learn and

enjoy the many benefits of travelling to Punjab and experience its history, art, music, food,

festivals, hospitality and recreation Highlight the recently revised visa policy for countries like UK, Malaysia, and Turkey

along with 70 other countries to which Pakistan is giving the facility of visa on arrival.

Present opportunities and incentives for international investors to transform the dusty roads

leading to the Kartarpur shrine and the surrounding areas into a bustling network of tourists

and pilgrims and showcase Pakistan as a safe zone for economic investment.

Highlight the investor-friendly policy initiatives undertaken by the present government

such as carrying out serious reforms to bring ease of doing business and introducing tax

reforms enabling foreigners to make money by investing in Pakistan.

Depict the particular significance of Gurdwara Darbar Sahib (Kartarpur) to improve

international ties and exchanges.

Show expected infrastructural, hospitality-sector and recreational developments in and

around the Kartarpur Corridor and therefore pave the way for economic flourishment.

Target Audience

The targeted audience for the documentary will mainly include the following:

High profile International Investors from other countries

Diaspora could also be seen as making investments e.g. hotels, resorts, cultural promotion

of heritage sites.

Tourists (Both International and National).

High profile officials and national investors.

Specific Tasks of the Documentary Firm

Submission of:

Concept

Workplan

Special activities e.g field visits, historical documentation, interviews, filming,

photography, videography

Key deliverables

Overall Deliverables:

a) Concept, Script and Storyboard

b) Workplan / production timelines

c) Final video submitted in HD format (after review and sign off on draft version/s)

d) Approximately 40-50 high resolution photographs

Timelines

Sr.No Item Deadline

1 Submit draft of storyboard and script to PMU (PTEGP). 30th July, 2019

2 Present first draft of documentary for review and comments. 30th August, 2019

3 Submit final draft on documentary 30st September, 2019

Process of Selection

Consultant Qualification Selection (CQS) as defined in the Procurement World Bank guidelines

for Employment of Consultant 2011 revised in 2014.

Profile of the Documentary Firm

Extensive experience in producing heritage, culture and tourism related documents for

publication and documentaries for national and international organizations with the aim

of reaching both local and international audiences.

Excellent technical capacities (state of the art filming equipment including drone camera

preferably High Definition) to ensure smooth and high quality production.

Experienced and qualified team for shooting, editing, audio, mixing, voiceover, graphics

etc.

Payments:

The payments will be made as per following schedule:

Sr. No. Description Percentage of Payment to be made

01 Inception report 10%

02 1st draft report 20%

03 Final Report 70%

Duration of the Assignment:

8-Months w.e.f signing of contract (extendable)

SHORTLISTING CRITERIA

The minimum qualifying marks is 65:

Sr. No Criteria Maximum

Marks

1.

Existence as a legal Entity

(Legal incorporation or

establishment and

registration of NTN/PRA

from FBR)

Qualifying Criteria

2. Not blacklisted by any public

or private agency/authority Qualifying Criteria

3.

An operational History of 03

years, with experience in

implementing project

activities

10

1-2 years 5 Marks

3-5 Years 10 Marks

4.

Relevant Experience in

Similar Projects completed

during last 5 years

50

5-7 Completed Projects 25 Marks

8-10 Completed Projects 40 Marks

11 and more Completed Projects 50 Marks

5. Firm’s Management Team 20

Permanent Employees 5-10 10 Marks

Permanent Employees 11 to 15 15 Marks

Permanent Employees more than 15 20 Marks

6. Work Volume in Monetary

Terms. 20

2-3 Projects worth 5-8 Million 10 Marks

2-3 Projects worth 9-10 Million 15 Marks

2-3 Projects worth more than 10 Million

20 Marks

EOI SUBMISSION

A consulting firm consortium will purely be selected on merit in accordance

with the criteria mentioned in the shortlisting and procedure laid down in the World Bank

guidelines 2011 revised in 2014 under Consultant Qualification Selection (CQS).

However, shortlisting of any firm/consortium does not guarantee award of work and it

would depend on evaluation of their proposals (technical and financial) submitted by the

shortlisted firm at later stage. Expressions of interest must be delivered by hand or

dispatched by post at the address given by 03:00 PM in our office on or before June 17th,

2019.

Project Director Punjab Tourism for Economic Growth Project (PTEGP) 175-A, Upper Mall Scheme Lahore Ph: 042-99332607-8 http://ptegp.punjab.gov.pk