CACALILIDENADENAParticipative approach to stimulate

Quality Management in Value Chains

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CALIDENACALIDENA• A participative learning process on quality and value chain analysis, aiming at value chain actors to incorporate and apply the results of the process

• The process is oriented at a specific action to be achieved in the post-phase of the training

• All relevant actors of the VC do participate: representatives of private business, support institutions and the quality system

The CALIDENACALIDENA sequence:

3. Preparation phase and recall (six weeks)

5. Participative Analysis Workshop with all VC actors (three days)

7. Execution of action plan previously elaborated in the analysis workshop

Important CALIDENA HostCALIDENA Host

To be considered prior to the process:

Good reputation of the value chain

Well connected; with both, the commercial/ business sector and with the government/public institutions

Capacity to support & maintain the improvement of the quality process after finalizing the diagnostics

Steps in the CALIDENACALIDENA workshop:

3.Definitions: Quality and Value Chain4.Importance of quality in the market(s)5.Identification of private and public actors6.Investigation applied on market demands 7.Real situation vs. market demands: critical quality issues8.Recommendations on improvement, action plan and commitments

After Workshop: Follow-up on action plan

• Definitions

Re

qu

ire

men

tsM

arke

tmore

demanding

Co

nsu

mer

(no

rma

tive)

Low

Reg

ula

tory

S

tate

High

less demanding

Ma

rket

by p

rice

Technical rules

(legitimate pursuits)

2. Market conditions and quality system

3. Colaboration of private and public stakeholders

4. Research

Obligatory quality requirements in each country

• Client’s demands • Which are the client’s relevant regulations (HACCP, GLOBALGAP)• Which is the voluntary certification on the client's side

• Obligatory quality demands of the country of origin of mayor clients

• Central America• Europe• USA• Japan

Internet research

Field work: Interviews

Field work: Site visit

5. Identification “hot topics”

6. Action plan and follow up

PROBLEMS ACTIONS follow up in March

ACTIONS

(new)RESPONSABLE

Starting DATE

Inadequate production practices regarding drying and fermentation of cacao

Elaboration of quality plan

Program of productive transformation 1st week of

November 2010

Execution of the planNational Council Cacao producers

Monitoring of the plans

FEDECACAO

National or international quality requirements are unknown to the public

Information campaign on the relevance of quality

"Quality Brochure" for Business and the Public

Chamber MCIT

December 2010

Brochure CODEX

Brochure OTC productive transformationElaboration of special brochure on Cacao & Chocolate

National Council of Technology

1st trimester 2011

Lack of financial resources to invest in technology

Extending quality plan of VC Cacao

National Council Cacao producers

CALIDENACALIDENA initiativesName of VC Country City/Region 1st Workshop

Cacao Nicaragua 2007

Wood Nicaragua Sept-08

Marmalades and Jams Guatemala June-08

Marmalades and Jellies Costa Rica June-08

Moulds and Dies Costa Rica Sept-08

Cacao and Chocolate Columbia March-08

Organic Coffee Ecuador Loja May-10

Cacao and Chocolate Peru July-10Milk Nicaragua Siuna June-10

Palm heart Bolivia Cochabamba Nov-10

Shrimps Costa Rica 2008

Beef Honduras Jan-11

Further information on

www.calidena.org

Contact person:

Reinhard.Schiel [a] ptb.de