vroom short presentation
DESCRIPTION
Document containing the clue for the Shazamable question during the Skynet Road Trip on April 2nd, 2015.TRANSCRIPT
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Vroom.be Skynet Advertising
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94% of consumers use the Web to research automobiles — perhaps the most profound car buying trend of the past 10 years. Source: Cap Gemini, “My Car, My Way”, Dec 2013
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PREMIUM car website with high quality news and reviews
More than 50.000 visits / day* Part of the MEDIAHUIS group
(Het Nieuwsblad, De Standaard, GVA, Het Belang Van Limburg…)
*Source: CIM, Q4 2014
Everything you need to know about new and second hand cars…
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With contents ranging from car news, road test to second hand cars
Car news Road tests
New car prices Second-hand cars
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Source: CIM – monthly averages 2014
Reaching a mass audience: 5 millions Page Views per month 2 millions Visits per month 400.000 addresses for a daily emailing
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A male audience but also MALE and UPSCALE…
AGE GENDER/LANGUAGE
12 – 34 40%
35 – 54 44%
> 55 16%
70,8%
29,2%
51,4%
48,6%
Source: CIM metrics – Q1 2012
65% SC 1-4
SOCIAL CLASS
71% MALE
77,7% 18-54
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Vroom.be is… Qualitative content
Mass audience
400.000 contacts available by email
Traditional & impact formats
Responsive site
…
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Talk to us & contact us 02/202 46 78 [email protected]
www.skynetadvertising.be facebook.com/ proximusskynetadvertising @skynet_regie