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SHOPFULLY CONFIDENTIAL Driving Millions of Shoppers To Their Local Stores

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SHOPFULLY CONFIDENTIAL

Driving Millions of ShoppersTo Their Local Stores

Three Conferences, One Mission: Empower the European Digital Ecosystem

To provide a physical marketplace that facilitates funding of

digital European companies at all stages

Mission Mission Mission

Connecting Capital with

Entrepreneurs

Connecting European Champions

and Challengers

Connecting Israel’s Startups with Large Corporates

and Investors

30-31 October 2018Old Billingsgate, London

6-7 June 2018Tempodrom, Berlin

13-14 March 2018Haoman 17, Tel Aviv

To promote Israel - Europeanrelationships and enable funding

To bring together future-shaping executives and investors active

across segments driven by digital revolution

SHOPFULLY CONFIDENTIAL

The Consumer Problem

Lack of relevant data to plan

Shopping Trips

● Scattered

● Non geolocalized

● Not available online

SHOPFULLY CONFIDENTIAL

The Retail Problem

Inadequacy of #1 medium for Retail to drivepeople to stores

● Inefficient● Not Measurable

Spent on printingcirculars every year

40BN

SHOPFULLY CONFIDENTIAL

Our Solution for Consumers

All the relevant info for

your shopping trip

SHOPFULLY CONFIDENTIAL

Our Solution for Consumers

All the relevant info for

your shopping trip

SHOPFULLY CONFIDENTIAL

Our Solution for Retailers

Drive-to-Store MadeData Driven & Measurable

● Efficient Investment● Entirely Measurable

SHOPFULLY CONFIDENTIAL

Our Solution for Retailers

Drive-to-Store MadeData Driven & Measurable

● Efficient Investment● Entirely Measurable

SHOPFULLY CONFIDENTIAL

Our Growth

2012 2013 2016 Today

5 Musers

21 Musers

30 Musers

From Startup to Multinational

New Office in

MexicoNew Office in

BrazilNew Office in

Australia

Business modelvalidated in

Italy

Round A3.5M €

Round B5.2M €

Round C13M €

SHOPFULLY CONFIDENTIAL

International Footprint

300 30MTop Retailers & Manufacturers

App + Web Users

Our Results

164Professionals

from 21 nationalities

9Countries

SHOPFULLY CONFIDENTIAL

Fast GrowingOur Results

66th

Fastest growingcompany in Europe*

*Inc 5000 -2016

74.3%CAGR 2013-2016

SHOPFULLY CONFIDENTIAL

“I wish going shopping was easy and convenient as

online shopping, without losing all the beauty of being

in a real store”

Consumer Research 2017

The New Consumer Challenge

Shopping In-Storeas Easy and Convenientas e-Commerce

SHOPFULLY CONFIDENTIAL

In-storeEvents

PersonalizedPromotions

StoreFinder

Product Availability

Opening Hours, Contacts

Our Solution for Consumers

Transparent Stores

Much More Info Available

ProductLaunches

SHOPFULLY CONFIDENTIAL

Frictionless Shopping

PaymentSolutions

Coupons

Product Availability

Store Navigator

Shopping List

Loyalty Cards

Our Solution for Consumers

Simplify the Shopping Journey

SHOPFULLY CONFIDENTIAL

Mobile is key in influencing purchase

82%

28 TrillionUSD business

Sales happening in-Store

90%

Sources:- E-Marketer 2016- Google IPSOS Connect - Mar 2015- Google IPSOS - Consumers in the Micro-Moments - Mar 2015

Optimized Performancefor the Drive-to-Store Solution

The New Retail Challenge

SHOPFULLY CONFIDENTIAL

Extended NetworkRetargeting +100M shoppers

Retailer PlatformEnabling O2O on retailers’ properties

Our Solution - Bigger Audience

SHOPFULLY CONFIDENTIAL

Our Solution - Beyond Circulars

New Formats: Targeted& Live Promotions

● Enabling Full Measurement

○ Engagement

○ Store Visits

○ Economic Impact

SHOPFULLY CONFIDENTIAL

Enabling EffectiveShopper Marketingfor Manufacturers

… one more thing...

SHOPFULLY CONFIDENTIAL

Our Vision

OPTIMIZEROI customizing

message, timing and promo

MEASUREPromo Engagement,

Store Visits conversionand Revenue Impact

REACHMillions of Shoppers in theirlast mile to store purchase

SHOPFULLY CONFIDENTIAL

For Consumers

THE BEST WAY TO SHOP IN PHYSICAL STORES

For Retailers / Manufacturers

E-COMMERCE APPROACHAPPLIED TO RETAIL STORES

Our Vision

Selected Completed NOAH Transactions

Focus on Leading European Internet companies

Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates

Deep understanding of industry dynamics

Ability to add value beyond banking advice

Facilitates overall process and minimizes management distraction

NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry

Knowledge of and strong relationships with potential buyers’ key decision makers

Proactively finds and unlocks attractive investment opportunities for leading investors

Annual NOAH Conference in its 8th year

Over 40 years of combined relevant M&A experience

Routine execution of M&A and financing transactions with sizes of several billion euros

30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector

Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence

Ability to deliver top results in short time frames

Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results

Creative deal solutions

December 2014

September 2014

October 2014

May 2014

Sale of 100% of

for $800m to

Exclusive Financial Advisor to Fotolia and the Selling Shareholders

Sale of 100% of

for €80m to

Exclusive Financial Advisor to Trovit and its Shareholders

Sale of controlling stake in

to

Exclusive Financial Advisor to Facile.it and its Shareholders

sold 100% of

for $228m to a joint venture between

Exclusive Financial Advisor to Yad2 and its Shareholders

Unique Industry Know-How

Unmatched Network and Relationships

Strong Investment Banking Competence

Full Commitment - We Are Entrepreneurs!

EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE

September 2016October 2016

December 2016

Financial Advisor to Oakley Capital

®

Marco RodzynekManaging Director & Founder

[email protected]

Jan BrandesManaging Director

[email protected]

Justus LumpeManaging Director

[email protected]

The NOAH Advisors Core Banking Team

Nikhil ParmarDirector

[email protected]

Acquisition of a Majority Stake in

by

from

at a valuation of €300m

Investment in

Exclusive Financial Advisor to KäuferPortal and its Shareholders

by

84% Ownership

Financial Advisor to Silver Lake

Investment in

by

August 2017

Financial Advisor to EMK Capital

Acquisition of a Majority Stake in

by

at a valuation of $200m