shop vienna ss14
DESCRIPTION
ÂTRANSCRIPT
FASHION,LIFESTYLE AND
DESIGNER BRANDS:
WELCOME TO P&C!
Gerasdorf-Vienna (G3 Shopping Resort), Vienna (Donauzentrum), Vienna
(Kaerntner Strasse 29), Vienna (Mariahilfer Str. 26-30), Voesendorf (SCS, Tor 4).
www.peek-cloppenburg.com
Ple
ase n
ote
that
no
t all b
rand
s a
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vailab
le a
t all s
tore
s.
TOMMY HILFIGER STORE
KOHLMARKT 12
VIENNA
Emma Cheevers
Editor’s Letter
10
Welcome to Vienna
This SHOP guide will help you discover all that Vienna has to ofer,
including the best luxury department stores, boutiques and concept
stores, as well as recommendations for restaurants, bars and special
places to visit. In this edition, we also take an in-depth look at Austria’s
world-class jewellers, from heritage brands to modern innovators (see
our feature on page 32).
As part of Global Blue, a Tax Free Shopping market leader, SHOP
publishes essential guides to over 40 destinations across Europe and
Asia. The new Global Blue mobile app is a great way to fnd the very
latest on your chosen destination – there are more details in our news
section on page 31. For the very latest information, visit our website,
globalblue.com, or email me at [email protected]. Claiming
your tax savings is even easier with the new Global Blue Card – signing
up is free and you can fnd all the details on the Global Blue website.
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Vienna
Vilnius
ILLU
ST
RAT
ION
: PA
UL
X J
Oh
NS
ON
For more than 135 years, the name “WEMPE” has stood for the utmost
expertise in the art of making jewellery and timepieces at 29 Wempe
showrooms world-wide. Our pieces of jewellery uphold international
standards and are born in our own atelier. And a century-old friendship
links us with the world’s foremost watch manufactories. You will find
WEMPE showrooms at the loveliest locations in great European
metropolises, New York City and in Beijing. We look forward to your visit!
If you are looking for a wide selection
of Exquisite Timepieces and FIne jewellery,
you only need to keep one name in mind.
HAMBURG LONDON PARIS NEW YORK BEIJING WEMPE.COM
1010 Wien Kärntner Straße 41 Tel. 01.512 33 22
We accept all credit cards.
CHRIST JEWELLERS AND WATCHMAKERS IN VIENNA.
Vienna International Airport (Shopping Plaza)
CHRIST Juweliere und Uhrmacher seit 1863 GmbH, Kabeler Straße 4, 58099 Hagen | CHRIST service line 0180/5 32 10 98 (€ 0.14/min. from a German landline; mobile phone prices max. € 0.42/min.) | *price on request | ** white, small internal characteristics, good cut
www.christ.at
Passion. Made in Germany.
The CHRIST DIAMONDS Collection.
Experience diamonds in a whole new way
at over 200 CHRIST specialty stores
throughout Germany.
Only at CHRIST
CHRIST DIAMONDS STAR*
limited edition, necklace
585/- gold with brilliant
cut diamonds, together
approx. 0.25 ct.**
Contributors
14
globalblue.com
ILL
US
TR
AT
ION
: PIE
TAR
I PO
ST
I
Pietari Posti
Pietari Posti’s clever, well-
conceived illustrations made
him the perfect choice to
create the cover of this issue
of SHOP Vienna, which
shows the city overfowing
with jewels as though it were
a box of treasures, inspired
by our feature on Austrian
jewellery on page 32. Pietari
is based in Barcelona and
works with clients such
as Omega, American Express,
Random House, the New
York Times, the Guardian
and British Airways.
Read more about our
cover illustrations at
globalblue.com/covers.
Isabella Redmond Styles
Isabella Redmond Styles,
SHOP’s assistant fashion
and news editor, studied
at the London College of
Fashion and has written
for publications including
the Daily Mail, Hufngton
Post and Easy Living.
Verity Hogan
History graduate Verity
Hogan swapped writing
about crinolines for more
contemporary clothes when
she moved to London to
pursue journalism. She now
works as SHOP’s city guide
and lifestyle editor.
Hannah Lewis
Hannah Lewis, assistant
fashion and news editor at
SHOP, read English at the
University of Oxford before
taking an MA in journalism.
She has worked for Time
Out in the Middle East and
produced her own magazine.
PH
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O: K
AT
IE W
ILS
ON
EL
L
Shop Floor
16
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the
information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury
or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2014 Global Blue
The paper in this brochure is elemental chlorine free and is PEFC accredited. It is printed to ISO 14001 environmental procedures, using vegetable based inks.The PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent, non-proft, non-governmental organisation which promotes responsible management of the world’s forests. Forest certifcation is combined with a product labelling that allows consumers to readily identify timber based products from certifed forests.
PU BL I SH I NG
Publisher
James Morris
E DI TOR I A L
Editor-in-chief
Emma Cheevers
Managing editor
Sally McIlhone
Cover illustrator
Pietari Posti
Production editor
Caterina Mazzolai
Assistant production editor
Ruairidh Pritchard
Features editor
Stephen Doig
City guide and lifestyle editor
Verity Hogan
Fashion and news editor
Dominique Fenn
Assistant fashion and market editor
Ximena Daneri
Assistant fashion and news editors
Hannah Lewis,
Isabella Redmond Styles
Fashion assistant
Gemma Latham
Editorial interns
India Block, Sammy Ha
Chief sub-editor
Hester Lacey
Copy editors
Sue Flook, Claire Gervat,
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Assistant picture editors
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Picture assistants
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Artworker
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Yuan Fang
Associate Chinese editor
Junjie Dou
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Hongying Xu
Chinese fashion editor
Jiafei Fei
Chinese contributing editor
Qingya He
Chinese translators
Bingjie Ao, Yinzhang Lin, Jun Liu,
Shi Yin, Yi Zhang
Chinese intern
Daniel Huang
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Anastasia Nemchenok
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Country manager
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Marketing manager
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Key account managers
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Account managers
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SHOP is published by Global Blue
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Corporate registration number
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globalblue.com
Contents
18
p.32
Above: gold being applied to the FreyWille Luna Piena Paradise pendant
Products
22 Check Out
sHoP selects a standout piece from Vienna
this season
24 Products
Key looks for the season, from fashion and
footwear to jewellery and accessories
N e ws
28 Shop Window
one store not to be missed in Vienna
30 News
seasonal updates on shops, services and
new products
F e at u r e s
32 Cover Story: Dazzling Through
The Ages
From heritage brands to modern
innovators, austria’s jewellery labels
continue to shine out, reports Isabella
redmond styles
e X Pe r I e Nce
36 Ahead Of The Crowd
Vienna’s most on-trend venues ofer
creative concepts, striking interior
designs and experimental menus,
says Verity Hogan
gu I de
41 Maps and guides to the key shopping areas
of Vienna
e sse N t I a L s
45 How To Shop Tax Free
the simple steps to saving money on
your shopping
t r a NsL at IoNs
46 Русский Перевод
47 美文翻译
49
sou V e N I r
50 the essential item to bring home
©T
&C
O.
20
14
WIEN KOHLMARKT 8-10 01 53 53 950
TIFFANY.COM
The Most Beautiful Ring On EarthMORE THAN A CENTURY AGO TIFFANY INTRODUCED
THE ULTIMATE SYMBOL OF TRUE LOVE.
THIS IS THE RING OF THE WORLD’S GREATEST LOVE STORIES
WITH A DIAMOND OF LEGENDARY BRILLIANCE.
THIS IS A TIFFANY RING.
22 | PRODUCTS
Save up to 15% by shopping tax free, see page 45
Bui as ‘authentic, indispensable and modern’,
draws on style icons Serge Gainsbourg and Jane
Birkin and focuses on denim. Bui has experi-
mented with embellished and distressed denim,
combining it with crisp white cotton and her
signature leather. The result is a fresh, modern
collection that retains an element of femininity.
Our pick is these mannish brogues, available in
black or white. Their cut-out detailing will look
great with your favourite pair of jeans. irs
Barbara Bui Oxford brogues, €480, Stef,
Kärntner Strasse 19, 1010 Vienna,
+43 (0)1 930560, barbarabui.com
* for map go to page 44
BOLD BROGUES FROM BARBARA BUI
When it comes to cool, efortless style, Barbara
Bui has a sure touch. The Parisian designer is
known for her ferce yet feminine approach to
fashion and her designs are worn and loved by
numerous tastemakers. Bui launched her label
in 1987 and chose to focus on leather, exotic
skins and suede pieces. As her success and
reputation grew, she expanded her line each
season. The current collection, described by
Check Out
PH
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: DA
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PIC
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VIENNA AM GRABEN 26 +43 1 5337090
SALZBURG ALTER MARKT 5 +43 662 849612
ESCADA.COM
24 | PRODUCTS
Save up to 15% by shopping tax free, see page 45
PH
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2 &
3) P
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kS
HO
TfA
CTO
ry
3. Cos shorts, €59, Cos,
Bauernmarkt 2A, 1010 Vienna,
+43 (0)1 532 0538, cosstores.com
1. Levi’s Authentic vest, €84.95,
Levi’s, Donau Zentrum,
Wagramerstrasse 81, 1220 Vienna,
+43 (0)1 204 3187, levi.com
2. Vivienne Westwood clutch, €300,
Vivienne Westwood, Tuchlauben 12,
1010 Vienna, +43 (0)1 532 0904,
viviennewestwood.co.uk
4. Mykita/Damir Doma sunglasses,
€375, Mykita, Neuer Markt 14,
1010 Vienna, +43 (0)1 512 8852,
mykita.com
1
SIMPLE PLEASURES
Temper this season’s pale shades with distressed
denim and animal prints
2
3
4
globalblue.com
SHOP | 25P
HO
TO: (
2) V
ICEN
TE S
AH
UC
4. Bally shoes, €450, Bally, Graben 12,
1010 Vienna, +43 (0)1 513 0550,
bally.com
3. Burberry coat, €2,495, Burberry,
Kohlmarkt 2, Vienna 1010,
+43 (0)1 532 2820, burberry.com
1. Cartier watch, €33,300, Cartier,
Kohlmarkt 1, 1010 Vienna,
+43 (0)1 5332 2460, cartier.com
2. Hermès Brazil Bandhini silk
scarf, €1,550, Hermès, Graben 22,
1010 Vienna, +43 (0)1 532 5656,
hermes.com
WEEKEND REMIX
Clashing textures and print provide
an easy update to of-duty attire
1
2
3
4
26 | PRODUCTS
Save up to 15% by shopping tax free, see page 45
PH
OTO
: (1)
Sa
nd
rO
Sc
iac
ca
4. Montblanc Meisterstück
Selection wallet, €450, Montblanc,
Graben 15, 1010 Vienna,
+43 (0)1 532 3330, montblanc.com
3. Hugo Boss Saharan bag, €699,
Hugo Boss, Kärntner Strasse 20,
1010 Vienna, +43 (0)1 512 1161,
hugoboss.com
1. Gucci Made to Measure perfume,
price on request, Gucci, Kohlmarkt 5,
1010 Vienna, +43 (0)1 532 4088,
gucci.com
2. Ermenegildo Zegna cardigan,
€930, Ermenegildo Zegna,
Kohlmarkt 8-10, 1010 Vienna,
+43 (0)1 512 0979, zegna.com
CAFÉ AU LAIT
Soft tones of honey, caramel and tofee bring
European elegance to summer dressing
1
2
3
4
globalblue.com
SHOP | 27
5. Benetton jacket, €159, Benetton,
Mariahilferstrasse 31, Vienna,
+43 (0)1 585 1163, benetton.com
7. Omega 1941 Milestone watch,
€13,730, Omega,
Stock-im-Eisen-Platz 3, 1010 Vienna,
+43 (0)1 512 0960, omegawatches.com
8. Church’s Consul shoes, €550,
Schuhmann, Palais Ferstel,
Herrengasse 14, 1010 Vienna,
+43 (0)1 535 4753,
church-footwear.com
6. Swarovski earphones, €69,
Swarovski, Kärntner Strasse 8, 1010
Vienna, +43 (0)1 512 903233,
swarovski.com
5
6
7
8
28 | NEWS
Save up to 15% by shopping tax free, see page 45
Shop Window
DESIGNER DELIGHTS
Song brings some of the most cutting-edge
names in fashion to Vienna. The elegant,
modern store, which can be found on the city’s
Praterstrasse, has a long-held reputation in
Vienna for pioneering exciting new fashion
talent and the boutique’s ofering has grown
to include furniture and an exhibition space
alongside its collections of womenswear and
menswear. Expect the latest designs from
brands including Christopher Kane and Dries
Van Noten as well as home accessories from
Parisian brand Astier de Villatte. Song now
also stocks Delvaux, the prestigious Belgian
brand known for its exquisite leather goods and
accessories. After you’ve kitted yourself out,
be sure to check out Song’s exhibition space,
which showcases the work of local creatives. irs
Song, Praterstrasse 11-13, 1020 Vienna,
+43 (0)1 532 2858, song.at
As a licensed travel agency
we can coordinate and organ-
ise your flight in business or
private jets to any destination
in the world, particularly those
that are not served directly
by scheduled flights or that
would involve several time-
consuming connecting flights.
Vienna Aircraft Handling GmbH
Objekt 140, Steinriegelweg
1300 Vienna Airport
Tel.:+43-1-7007-22204, 22345
Fax:+43-1-7007-22464, 28313
www.viennaaircrafthandling.com
30 | NEWS
Save up to 15% by shopping tax free, see page 45
TRADITIONAL FANTASY
Combining Austrian
tradition with fashion
fantasy, Susanne Bisovsky’s
clothes are as unique as
they are intricate. Bisovsky
designs bespoke pieces as
well as a ready-to-wear
collection in her Vienna
studio and her work is
inspired by a host of
infuences, from Frida
Kahlo to Russian dolls.
Continuing the tradition
of Austrian craftsmanship,
many of Bisovsky’s pieces
feature intricate beadwork
and embellishment as well
as sumptuous fabrics. irs
Susanne Bisovsky,
Seidengasse 13,
1070 Vienna,
+43 (0)699 1117 6755,
bisovsky.com
In brief:
— The Raw
artisan wine fair
comes to Austria
for the frst time
this year. On 15
June, Vienna
hosts Raw, which
showcases the
work of around
50 growers
and coincides
with VieVinum,
Austria’s biannual
international wine
exhibition.
rawfair.com
PH
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: ATE
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CH
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GOOD SPORT
Embracing a theme which became one
of the key ideas of the season, Salvatore
Ferragamo’s latest menswear collection strikes
a neat balance between sporting infuences and
sharp tailoring. Creative director Massimiliano
Giornetti was inspired, he says, by the energy
of sporting stars, and marries this energy
with the label’s traditional tailored lines.
Sweaters and jackets are emblazoned with huge
numbers and the term three-piece suit takes
on a new meaning, with jacket, trousers and
fne-knit sweater all perfectly co-ordinated.
This is a refned take on what is sure to be
a lasting trend. hl
Salvatore Ferragamo,
Kohlmarkt 7,
1010 Vienna,
+43 (0)1 535 2814,
ferragamo.com
* for map go to page 44
SHOP | 31
globalblue.com
INTRIGUE AT INKED
Vienna is a city flled
with exciting and avant-
garde boutiques, but relative
newcomer Inked may be
the most experimental yet,
ofering a range of quirky
and more established
designers that are rarely
gathered together in one
place. Avant-garde sentiments
SAY IT WITH DIAMONDS
Cartier has long since
been associated with
romantic jewellery. Some
of the most famous couples
in history, such as Liz Taylor
and Richard Burton, have
demonstrated their love
via Cartier jewellery and
the brand’s Love bracelet
has become a modern icon.
The Parisian brand’s new
ring collection promises
to continue that tradition.
This quartet of diamond
rings can each be worn as
a wedding band or a piece
of evening jewellery and the
highlight is most defnitely
the Trinity Ruban. Given as
SHOP THE WORLD
Using our wealth of insider knowledge,
we have created a smartphone app
to help you to plan your trips. The app
gives information on 45 cities in 22
countries – thousands of stores are
listed and located on maps, with full
contact details and a description of
what each store sells. Our maps guide
you right to the store, step-by-step,
from your current location and can also
be downloaded for offine use. If you’re
looking for something specifc, or a
particular brand, use our search option
to locate it – you can even create your
own itinerary. The app is available in
Chinese, English and Russian, and
includes a Tax Refund Calculator to
tell you how much you’ll save on every
purchase. There are also instructions
on how to use Currency Choice, our
service that allows you to pay in your
home currency.
globalblue.com
Download the Global Blue guide
from the App Store or Play Store
aren’t embraced just for the
sake of it, however. Under
the careful curation of Nicole
Doleh, household names such
as Isabel Marant sit happily
alongside younger labels
that include APC and Acne.
A sophisticated, casual and
subtly sensual aesthetic unites
the whole range. hl
Inked, Bauernmarkt 15-16,
1010 Vienna,
+43 (0)1 533 7788, inked.at
* for map go to page 44
a romantic gift, this exquisite
platinum and diamond three-
banded ring would melt the
stoniest heart. irs
Cartier,
Kohlmarkt 1, 1010 Vienna,
+43 (0)1 5332 2460,
cartier.com
* for map go to page 44P
HO
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32 | FEATURES
SHOP | 33
The salons of Paris might be the frst
port of call for the international jewellery
connoisseur, but Austria also has a rich
history of jewellery production, with an
international standing that rivals that of
the fashion cities of the world. The country’s
rich and diverse history of jewellery making
continues to push the boundaries of design
and style, marrying contemporary panache
with historical legacy.
Swarovski, founded in 1895 by Daniel
Swarovski, is arguably the best-known
of all Austrian jewellery brands. The house
revolutionised the jewellery industry when
Daniel Swarovski invented the frst machine
for cutting and polishing crystal. The technique
made his stones so brilliant, perfectly cut and
faceted, that they were taken up by the fnest
fashion houses, including Chanel and Dior.
In 2014, the brand is more successful than
ever, with boutiques across the world. It has
reinvented itself as a fashion collaborator whose
high-octane sparkle is found in collections from
the most cutting-edge international designers,
from Gucci and Yves Saint Laurent
to Christopher Kane and Roksanda Ilincic.
Swarovski pieces are still created at the brand’s
original home, Wattens, Austria, where visitors
can discover Swarovski’s Kristallwelten
From heritage brands to modern innovators, Austria’s jewellery labels continue to shine out, reports Isabella Redmond Styles
DAZZLINGTHROUGH
THE AGES
49
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34 | FEATURES
Previous page: gold being applied to the FreyWille Luna Piena Paradise pendantAbove (from lef): Halder store, circa 1930s; Halder bracelets spring/summer 2014
(Crystal World): an experience that includes unique crystal-themed art exhibitions, mazes and landscapes.
FreyWille is another instantly recognisable jeweller, known for distinctive enamel pieces. The company was founded in 1951 in Vienna and still produces its jewellery in limited quantities at its original Vienna address, to ensure the highest standards of production FreyWille’s current signature style was developed in the 1980s by a team of designers, goldsmiths and enamelling experts led by Simone Grünberger-Wille. The company, run by Grünberger-Wille and her husband Friedrich Wille, is still 100% privately owned and continues to push the boundaries in terms of aesthetics; the label’s designers aren’t afraid to embrace vivid, painterly colour palettes, bold patterns and arresting textures. Although it’s a relatively young jewellery brand by Austrian standards, FreyWille is devoted to its craft.
The company uses a unique and complex process to create its fre enamelling and the application of the enamel takes an arduous 80 to 100 steps to guarantee a fawless fnish. Testament to the brand’s skill is the showstopping Lumière des Diamants bangle. This limited-edition bracelet took several years to create and is adorned with 96 diamonds and made of 18-carat pure gold – only a few examples are available worldwide.
AE Köchert is one of Austria’s most important heritage jewellers, while Halder, another royal favourite, founded in the same year as Swarovski, began by creating hunting jewellery for the Austrian Emperor and other noble families of the day. Halder’s jewellery is still handmade in the company’s workshop in Vienna, maintaining the excellence that caught the Emperor’s eye over a century ago. The current owner, Katharina Sturzeis, has embraced Halder’s illustrious sporting heritage
The future of Austrian jewellery looks as sparkling as its past
Above (clockwise from lef): Schullin spring/summer 2014; Frey Wille Limited Edition Lumière des Diamants bangle; Schullin spring/summer 2014
SHOP | 35
to produce modern designs that pay tribute to the brand’s history while also attracting a modern clientele. Simple but elegant gold and silver bracelets, modelled on a horse’s bit, epitomise Halder’s efortlessly elegant style.
The Schullin boutique is located on Vienna’s Kohlmarket, in the city’s fne jewellery district. Founder Herbert Schullin is mindful of his country’s lengthy jewellery tradition and also of its future. Schullin works with young designers from the Universität für angewandte Kunst Wien, Vienna’s university of applied arts, to create distinctive, contemporary designs. The many accolades that Schullin has received, including the Austrian state prize for fne jewellery, a Diamonds International Award, and an honourable mention in the Red Dot competition, are testament to the jeweller’s success at what he describes as combining ‘the art of design with the art of craftsmanship’.
Schullin’s beautiful fagship store in Vienna, designed by famous Austrian architect Hans Hollein, refects the brand’s commitment to exemplary craftsmanship and contemporary design.
It is thanks to jewellers such as these that Austria’s long and noble history of jewellery production continues. Not only are many of the country’s historic jewellery brands, including Swarovski and Halder, still producing covetable collections and promoting Austrian craftsmanship worldwide, but younger companies, such as Schullin and FreyWille, are also embracing tradition while simultaneously bringing new skills and expertise to this legacy. The future of Austrian jewellery looks as sparkling as its past swarovski.com, frey-wille.com, koechert.com, halder.at, schullin.com
globalblue.com
36 | EXPER IENCE
AheAd of
the crowd
Vienna’s most on-trend venues ofer
creative concepts, striking interior
design and experimental menus.
Verity Hogan follows the trendsetters
to some of the city’s best
Vienna is a city synonymous with high art
and culture. Its historic architecture, palaces,
museums and theatres are world renowned and
have given the city a prestigious reputation.
However, this is just one side of a surprisingly
modern and vibrant city; the frst district is a
bastion of tradition but Vienna’s outer districts
ofer a more trend-conscious, contemporary
experience.
From the Naschmarkt, where locals go to
eat, and the 19th district with its well-developed
wine culture to the bohemian and creative
seventh district, an array of trend-led venues
awaits discovery. The city’s most desirable
locations combine cutting-edge design with
experimental food and drink menus, attracting
an efortlessly stylish clientele.
SHOP | 37
P u F F , d I e B a r
Puf attracts attention for
its standout décor as well
as its top-quality highballs.
The bar ofers all the classic
highball combinations
alongside new inventions:
the London Buck is a
refreshing mix of gin, lemon
and ginger, while Tête-
a-Tête ofers a refreshing
combination of elderfower,
Cointreau and lemon.
Puf’s interior is equally
worthy of note. The bar is
raised to allow the expert
bar staf to perform to the
crowd, while avant-garde
design studio Walking
Chair has illuminated the
all-black space with Led
light fxtures that change
colour and alter the mood
throughout the evening.
Puf, Die Bar,
Girardigasse 10, 1060 Vienna,
+43 (0)1 581 0931,
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38 | EXPER IENCE
globalblue.com
N e m t o i
the design of this chic bar and restaurant,
named after glass artist ioan Nemtoi, always
invites comment, due to its glass room dividers,
which are emblazoned with red fames and
rise from foor to ceiling. the restaurant menu
is produce-driven and depends on seasonal
ingredients; Austrian specialities share the
menu with dishes with a more international
feel. typical dishes include fried pike-perch
with pumpkin puree and radish, and fllet of
wild boar with red cabbage and dumplings.
Be sure to end your meal with the Ps i love
You cocktail with its sweet mix of amaretto,
Kahlua, and Baileys.
Nemtoi, the levante Parliament,
Auerspergstrasse 9, 1080 Vienna,
+43 (0)1 228280,
thelevante.com
R A’ m i e N
taking its interior décor inspiration from
a Chinese restaurant, but managing to stay
just the right side of kitsch, Ra’mien bar and
restaurant has become one of Vienna’s most
popular drinking dens. the food menu features
an array of diferent Asian cuisines, taking
elements from thai, Japanese, Chinese and
Vietnamese culinary traditions to produce
a menu dominated by noodle soups and
rice. Downstairs, the basement bar ofers
a wealth of hidden corners and pillows for
reclining, while patrons can be assured of
a great night thanks to regular performances
by internationally famed DJs.
Ra’mien,
Gumpendorferstrasse 9, 1060 Vienna,
+43 (0)1 585 4798,
ramien.at
SHOP | 39
m o t t o A m F l u s s
motto am Fluss, which foats on the Danube
canal, has built a reputation as a place to see
and be seen. its glass structure boasts two
foors, one housing a gourmet restaurant
and the other containing a more relaxed
café serving light snacks and patisserie. the
restaurant interior’s vintage aesthetic, which
contrasts with its contemporary exterior, takes
inspiration from 1950s Venice with traditional
furnishings and a monochrome tiled foor.
organic produce is central to the menu; the
restaurant bakes its own bread and serves the
frst organic beer to be produced in Austria.
Motto am Fluss,
schwedenplatz 2, Franz Josefs Kai,
1010 Vienna,
+43 (0)1 252 5510,
motto.at/mottoamfuss
D o t s e x P e R i m e N t A l s u s h i
Despite its convenient city centre location,
Dots experimental sushi is one of Vienna’s
least conventional restaurants. its interior
décor is striking: its lounge-like atmosphere
has nightclub undertones that come to the fore
after dark, while its all-white back room, which
features candelabras and Philippe starck louis
Ghost chairs, provides an efective contrast.
the restaurant’s sushi selection is equally
unusual: as well as traditional favourites, the
menu also includes experimental options such
as the marilyn monroll with saké tempura,
avocado and a light chilli sauce, and the Alaska
Roll, made from salmon, avocado and cream
cheese.
Dots Experimental Sushi,
mariahilferstrasse 103, 1060 Vienna,
+43 (0)1 920 9980, dots-lounge.com
GUIDE | 41
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Guide
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Place Of Interest U-Bahn
Vienna
LANDH AUSGASSE
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SHOP | 43
globalblue.com
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44 | GUIDE
Featured In This IssueGlobal Blue Retailer Non-Global Blue Retailer
Golden U area
BRÄUNERSTR.
JASOMIRGOTTSTR.
K
RAMERGASSE
GLUCKGASSE
B
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ANNAGASSE
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GRABEN
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BRANDSTÄTTE
BURBERRY ● BREGUET ●
AKRIS ●
TIFFANY & CO. ●DIESEL ●
ERMENEGILDO ZEGNA ●
TOMMY HILFIGER ●CHOPARD ●
OPTIK PILWEIN ● ANTIK JUWELEN ●
LORO PIANA ●SCHULLIN ●
● CARTIER
● SIEDLER JUW
EILER
● GIORGIO
ARMANI
● J. BERGER BUCHHANDLUNG
● CHANEL
● D’AM
BROSIO
● FOGAL
● GU●
CCISCHULLIN
● LE KIFF
● SALVATORE
FERRAGAMO
● CHEGINI
● HÄM
MERLE
● M
ONCLER
● FREYTAG & BERNDT
● ROZET & FISCHM
EISTER
● SUSANA M
ICHAEL PETKOV
● TIM
E GALLERY
● DOU
●
GLAS
HOUSE OF GENTLEMEN
● LODEN PLANKL
THOMAS SABO ●
DOLCE & GABBANA ●
PRIORITY
● CONCEPT STORE
D’AMBROSIO ●
BA
UER
NMARKT
● HUGO BOSS
● MONDIAL
● COS
● TIMBERLAND
Stephansplatz
● BRÜHL & SÖHNE
● ELLA VIENNA
● MARC O’POLO
● PANDORA
● VERSACE
● JUW
ELIER WAGNER
● ROLEX
● GERRY WEBER● STEFANEL
● HUMANIC
● ZARA
● SALAMANDER
● FOREVER 21
● DOUGLAS
● SIR ANTHONY
● D´AMBROSIO
● SALAMANDER
● WEMPE
● CASINO WIENBENETTON
● MEGASTORE
SWAROVSKI ●
DOHNAL ●
SWATCH ●
RADO ●
WOLFORD ●
SWAROVSKI ●
LOBMEYR ●
JUWELIER WAGNER ●
CIRO ●ZAK ●
JUWELIER BUCHERER ●
OMEGA ●
● WMF
NE
SP
RE
SS
O ●
● POPP & KRETSCHMER
BLACK DIAMOND ●
Peek & Cloppenburg
Steffl
JOSEPH ●
WINDSOR ●
Zum Schwarzen Kameel
VILL● EROY& BOCH
HUGO BOSS ●
THOMAS SABO ●
INKED ●
CECCONI ●
FREYWILLE ●
● R
EPLAY ●
ADID
AS
DOTZAUER ●
● S OLIVER
● S
TIEFELKÖNIG
● SPORTALM
ST STEPHEN’S CATHEDRAL
LOUIS VUITTON ●
● BRIONI
● ROBERTO CAVALLI
● BAMBINI
● ARMANIETRO ●
MIU M
IU ●
GR
AB
EN
● HERMÈS
● KÖCK
● ESCADA
● JUWELIER WAGNER ● ROLEX
● SCHWÄBISCHE JUNGFRAU● NÄGELE & STRUBELL
● SWATCH
LACOSTE ●SALAMANDER ●
WOLFORD ●
MONTBLANC ●MONSOON/ACCESSORIZE ●
KNIZE ●
HELDWEIN ●BALLY ●
IWC BOUTIQUE ●PAUL & SHARK ●
Place Of Interest Department Store
Restaurant
P.31
P.30
SELECTED STORES
IN STEFFL:
BARBARA BUI P.22
P.31
45
/ 48
49
47
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Translations
46
От легендарных брендов до современных дизайнеров – австрийские марки ювелирных украшений не перестают сверкать, рассказывает Изабелла Редмонд Стайлз
Возможно, ценители роскошных драгоценностей и считают своей главной меккой Париж, однако они забывают о том, что Австрия также славится богатой историей производства ювелирных украшений и может с легкостью потягаться в этом с любой из мировых столиц моды. Богатая и разнообразная история производства украшений продолжает расширять границы дизайна, сочетая современный стиль и историческое наследие.
Марка Swarovski, основанная в 1895 году Даниэлем Сваровски, вероятно одна из самых известных в Австрии и не только. Компания совершила значительный прорыв в ювелирной индустрии, когда Даниэль Сваровски изобрел первый станок для обработки и полировки хрусталя. Благодаря изобретенной им технике камни становились настолько сверкающими, а их грани настолько совершенными, что многие дома моды, включая Chanel и Dior, принялись использовать их в своих коллекциях. В 2014 году бренд стал популярным как никогда и открыл собственные бутики по всему миру. Роскошные камни Swarovski появились в коллекциях самых знаменитых мировых дизайнеров, от Gucci и Yves Saint Laurent до Christopher Kane и Roksanda Ilincic. Производство компании по-прежнему находится на территории австрийской коммуны Ваттенс, где посетители могут
32: Dazzling Through The Ages
Исконный Блеск
РусскИй ПеРеводпосетить фирменную выставку Kristallwelten (Хрустальный мир) с уникальными тематическими экспозициями, лабиринтами и ландшафтными сооружениями.
Еще один прекрасно узнаваемый австрийский бренд – FreyWille, знаменитый своими украшениями из эмали. Компания была основана в 1951 году в Вене и с тех пор создает великолепные ювелирные украшения, выходящие ограниченным тиражом, чтобы не нарушить высочайших стандартов производства. Фирменный стиль FreyWille был разработан в 1980 году командой талантливых дизайнеров, ювелиров и специалистов по эмали под руководством Симоны Грюнбергер-Вилле. Компания, которой управляет Симона Грюнбергер-Вилле и ее муж Фредерик Вилле, на 100% является их собственностью, благодаря чему мы можем наблюдать постоянное совершенствование с точки зрения эстетики. Дизайнеры бренда не боятся воплощать в жизнь яркую и живую палитру красок, смелые узоры и невероятные текстуры. Не смотря на то, что этот ювелирный бренд достаточно молод по австрийским стандартам, это не мешает его дизайнерам быть полностью преданными делу. FreyWille использует уникальную и невероятно сложную методику создания эмалированных украшений. Весь процесс может включать от 80 до 100 этапов, гарантирующих превосходные результаты. Ярким примером мастерской работы бренда стал сногсшибательный браслет Lumière des Diamants. Это украшение вышло ограниченным тиражом и на его производство ушло несколько лет. Браслет выполнен из чистейшего 18-каратного золота и украшен 96 бриллиантами – всего в мире доступно лишь несколько его экземплèров.
AE Köchert – èвлèетсè, вероèтно, одним из самых значимых австрийских брендов ювелирных украшений, а марка
47
Halder даже завоевала снисходительность королевского двора. Основаннаè в том же году, что и Swarovski, компаниè Halder начала свое существование с созданиè драгоценных украшений длè королевской охоты, снискав доверие императора Австрии и всех членов почтенного семейства. Украшениè Halder все еще выпускаютсè в фирменной мастерской компании в Вене и соответствуют высочайшим стандартам ювелирного мастерства, получившего высокую императорскую оценку более ста лет назад. Сегоднèшнему владельцу марки Катарине Штурцайс удаетсè умело сочетать богатое историческое наследие бренда с современными модными тенденциèми, делаè изделиè бренда привлекательными длè довольно широкой публики. Простые, но элегантные браслеты из серебра и золота олицетворèют непринужденный и элегантный стиль Halder.
Бутик Schullin расположен в одном из лучших районов Вены на улице Kohlmarket. Его основатель Герберт Шуллин хорошо осведомлен о глубоких ювелирных традициèх Австрии. Шуллин тесно сотрудничает с молодыми дизайнерами из Венского университета прикладных искусств «Universität für angewandte Kunst Wien», создаваè современные и оригинальные украшениè. Многочисленные награды, полученные Шуллином, включаè Национальную премию Австрии за лучшую ювелирную работу, приз Diamonds International Award и номинацию в конкурсе Red Dot, лишний раз доказывают успех ювелира, заключающийсè по его словам в «мастерской комбинации дизайнерского и ремесленнического искусства». Роскошный флагманский магазин Шуллина в Вене, спроектированный известным австрийским архитектором Гансом Голлейном, отражает приверженность бренда к образцовому мастерству и современному дизайну.
Благодарè таким мастерам многолетние ювелирные традиции Австрии продолжают процветать. Однако не только знатные и легендарные австрийские бренды, наподобие Swarovski и Halder, выпускают стильные коллекции и делают мировую рекламу
австрийскому мастерству, – множество более молодых компаний, таких как Schullin и FreyWille, также бережно хранèт традиции, обогащаè при этом индустрию новыми и инновационными методиками. Так что, будущее австрийской ювелирной индустрии также ослепительно, как и ее прошлое.swarovski.com, frey-wille.com, koechert.com, halder.at, schullin.com
Услуги Global Blue Tax Free Shopping позволèт вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира.Так почему бы не присоединитьсè к 26 миллионам путешественников, совершающих покупки tax free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциèм. 1. в магазинеГде бы вы ни совершали покупки, попросите tax free форму Global Blue.2. При выездеВозвращаèсь домой, в пункте отправлениè, пройдите к таможне длè того, чтобы заверить ваши чеки длè получениè возврата в одном из наших пунктов.контакты:[email protected]+421 232 111 111Потратьте минимум €75.01 и сэкономьте до 15% на стоимости покупок. Пожалуйста, примите к сведению, что конечнаè сумма возврата составит сумму налога (VAT) минус административнаè комиссиè.
45 : When You Shop The World,
Shop Tax Free
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美文翻译
32: Dazzling Through The Ages
跨越时空的璀璨
从传统老品牌到当代革新者，奥地利珠宝始终耀眼
璀璨，Isabella Redmond Styles报道
globalblue.com
48
巴黎的沙龙或许是国际珠宝收藏家们拜访的首站，
然而奥地利同样也有着绚烂悠久的珠宝制造史，并
在国际舞台上与其他潮流之都分庭抗礼。该国丰富
多元的珠宝制作史仍在延续，并不断挑战设计与风
格的界限，将摩登格调与历史遗产完美嫁接。
由D a n i e l S w a r o v s k i 创立于18 9 5年的
Swarovsk i，堪称最知名的奥地利珠宝品牌。当
Daniel Swarovski发明了第一台水晶切割与抛光机
后，他的品牌彻底颠覆了传统珠宝行业。这项技术使
得水晶更为光芒闪耀、切工与雕刻面更臻于完美，
以至于包括Chanel与Dior在内的品牌都纷纷向其
采购。在2014年，Swarovski品牌获得了超越以往
的成功，在全世界范围内都开设了精品店。品牌还成
功将自己塑造为时尚界的最佳同盟，从Gucci、Yves
Saint Laurent到Christopher Kane与Roksanda
Ilincic等国际最前沿的设计师作品中，都可见其产
品绽放的炫目光芒。Swarovski的产品如今仍在发
源地，奥地利的Wattens进行加工制造，游客可以
前往那里探索Swarovski的Kristallwelten（水晶世
界）：一场以水晶主题艺术展、迷宫与景观共同构成
的、充满实验性的难忘体验。
素以别致珐琅饰品而著称的FreyWille，是另一
个人们即刻就会辨认出的珠宝品牌。公司于1951年
成立于维也纳，至今仍在其维也纳原址限量生产珠
宝，以确保产品达到最高生产标准。FreyWille现下
的招牌系列，是由Simone Grünberger-Wille率领
设计师、金匠与珐琅专家，在1980年设计而成的。
这家由Grünberger-Wille与她的丈夫Friedrich
Wille共同管理的公司，至今仍为100%私有，并不
断在美学上挑战传统边界；品牌设计师从不惧怕使
用鲜艳的、油画般的配色，大胆的图案与新奇的纹
理。虽然以奥地利标准而言，这是一个相对年轻的
珠宝品牌，但FreyWille对于卓越工艺的追求毫不松
懈。公司采用独特且复杂的技术来实现明火珐琅工
艺，全程需要经过80到100个步骤，以确保珐琅成
品完美无瑕。品牌的Lumière des Diamants手镯
是品牌高超工艺的最佳见证。这款限量版手链花费
数年设计而成，其上镶嵌96颗钻石，并以18K金锻
造——其在全世界范围内都属罕见珍品。
A E Kö che r t是奥地利最重要的传 统 珠宝
商之一，而另一个王室最爱的品牌Halder，则与
Swarovski于同年成立，以为奥地利皇帝与其他贵族
家庭打造狩猎珠宝起家。Halder品牌的珠宝，如今
仍在公司位于维也纳的车间中打造而成，以保持其
在一个世纪前让帝王为之动容的超绝工艺。品牌目
前的所有者Katharina Sturzeis，延续Halder的运
动传统，制造出既向品牌历史遗产致敬、同时吸引当
代顾客的摩登设计作品。在简约优雅的金、银手镯
上，镶嵌以马的局部，就是Halder不造作优雅风格
的最佳体现。
Schul l in的店铺位于维也纳城中高级珠宝区
内的Kohlmarket。创始人Herbert Schullin谨记
本国悠长的珠宝制造传统，同时也不忘展望其将
来。 Schullin与来自Universität für angewandte
Kunst Wien，即艺术维也纳应用艺术大学的年轻
设计师们合作，共同推出新颖独特的摩登风格设
计。在Schullin荣膺的众多荣誉中，包括奥地利高级
珠宝国家奖，国际钻石奖，还有荣耀的红点奖提名，
这些都是如这位珠宝商所述，其成功将“设计的艺
术与工艺的艺术”相结合的佐证。Schullin赏心悦
目的旗舰店位于维也纳，由奥地利著名建筑师Hans
Hollein设计，体现了品牌对模范工艺与摩登设计的
忠实承诺。
正是这些珠宝品牌，让奥地利悠远、荣耀的
珠宝制造史得以继续谱写。不仅只有Swarovski与
Halder等传统珠宝品牌在奉献着一件件让人垂涎
的作品，从而向世界推广奥地利珠宝，Schullin与
FreyWille等年轻品牌，也在拥抱传统的同时，为这
份宝贵遗产引入最新技术与工艺。奥地利珠宝业的
未来，将如同其过往一样熠熠生辉。
swarovski.com, frey-wille.com,
koechert.com, halder.at,
schullin.com
45: When You Shop The World,
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49
Dazzling Through The Ages: 32
أسمء لمعة عب العصور
ترجمة باللغة العربية
العلمات التجارية النمساوية الختصة بالجوهرات، العريقة والبتكرة العصية منها، أسمء ل زالت تلمع، تقريرIsabella Redmond Styles
ي الجوهرات حول العال قد تكون صالونات باريس الحطة الول لحبلكن تتمتع النمسا أيضا بتاريخ عريق ف صياغة الجوهرات وبشهرة
عالية تنافس مدن الوضة ف العال. ما زال تاريخ البلد الغني والتنوعف صياغة الجوهرات يوسع آفاق التصميم والسلوب من خلل دمجالحيوية العصية بالرث التاريخي. قد تكون Swarovski التي
سها Daniel Swarovski سنة 1895 العلمة الشهر من بي
أسأحدث الدار ثورة ف العلمات التجارية النمساوية الختصة بالجوهرات.
عال الجوهرات عندما ابتكر Daniel Swarovski أول آلة لتقطيعالكريستال وتلميعه. بفضل هذه التقنية، باتت أحجاره فائقة اللمعان
ومقطعة بإتقان ومتعددة الوجه فاستخدمتها أرقى دور الزياء با فيهاChanel وDior. وصلت العلمة إل ذروة نجاحها سنة 2014
ولديها محلت ف أرجاء العال. بالتال، أثبتت وجودها مجددا كمساهمة فمجال الزياء إذ تدخل لعتها الباهرة ف مجموعات أكث الصممي العاليي
Christopherو Yves Saint Laurenو Gucci ابتكارا أمثالSwarovski ما زالت قطع .Roksanda Ilincicو Kane
تصنع ف مقر العلمة الرئيس ف Wattens النمسا، حيث يكن الزواراستكشاف عال الكريستال Kristallwelten لدى Swarovski؛
وتشمل التجربة معارض فنية وممرات ومساحات فريدة من نوعها تتمحورحول الكريستال.
من صائغي الجوهرات الشهورين أيضا FreyWille العروفزة الطلية بالينا. تأسست الشكة ف فيينا سنة 1951 ول بقطعه الميتزال تبتكر مجوهرات بكمية محدودة ف مقرها الصل ف فيينا. لضمن
أعل معايي النتاج، تم تطوير أسلوب FreyWille الحال ف الثمنيناتمن قبل فريق من الصممي وصائغي الذهب وخباء الينا بقيادة
Simone Grünberger-Wille. تدير هذه الخية وزوجها
Friedrich Wille الشكة التي ل تزال ملك العائلة بالكامل وتستمر
زة برفع معايي الجملية؛ ل يتدد مصممو العلمة باستخدام ألوان حيوية مميونقوش جريئة وأقمشة أخاذة. عل الرغم من اعتبار FreyWille علمة
يافعة نسبيا بحسب العايي النمساوية، تكرس نفسها لحرفتها. تعتمد الشكةعملية معقدة فريدة من نوعها لتبتكر طريقتها للطلء الناري ويتطلب طلء
الينا ما بي 80 و100 خطوة دقيقة لضمن نتيجة خالية من الشوائب. Lumière des وأكب برهان عل مهارة العلمة التجارية هو سوارDiamants. استغرق ابتكار هذا السوار الحدود الكمية سنوات
عديدة وقد رصع بـ 96 حجرا من الاس وصنع من الذهب الصاف 18قراطا – ل يوجد إل البعض منه حول العال.
AE Köchert هو أحد صائغي الجوهرات العريقي ف النمسا،
ف حي يعتب Halder من السمء الفضلة لدى العائلة الالكة وقدزة أسس ف العام نفسه كـ Swarovski وبدأ بابتكار مجوهرات ممي
للمباطور النمساوي وغيه من الس النبيلة ف تلك الحقبة. ما زالتمجوهرات Halder تصنع يدويا ف مشغل الشكة ف فيينا وتحافظ عل
ز الذي لفت نظر المباطور منذ قرن تقريبا. اتبعت الالكة الراهنة التمي
When You Shop The World,
Shop Tax Free: 45
عندما تتسوق حول العال، تسوق من دون دفع الضيبة
م لك غلوبل بلو Global Blue خدمة التسوق من دون دفع
تقدالضيبة Tax Free لتدخر الال لدى تسوقك ف أكث من 270,000
متجر ف أبرز مناطق التسوق حول العال.فلم ل تنضم إل الـ 26 مليون مسافر الذين يتسوقون من دون دفع
كل سنة؟ ما عليك إل Global Blue الضيبة من خلل غلوبل بلوGlobal Blue أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو
وتتبع خطواتنا السهلة.1. تسوق
أينم تسوقت، أطلب الحصول عل طلب استداد الضيبة الخاص بغلوبل بلو
وتذكر أن تحتفظ باليصالت. Global Blue
2. أطلب
ف طريق العودة إل وطنك، أقصد مكتب الجمرك عند نقطة الغادرة لتتمالصادقة عل إيصالتك ومن ثم اقبض الستداد من أحد مكاتب خدمة
الزبائن الخاصة بنا.للتصال:
+421 232 111 111
أنفق حدا أدن قدره 75.01€ وادخر حتى %15 من ثن مشتياتك. يشمل مبلغ الستداد النهائ الذي ستحصل عليه مجموع الضيبة عل
القيمة الضافة ناقص رسم إداري. . ف بعض نقاط الستداد، يفرض رسمإضاف محدد عل كل طلب استداد ضيبة ف حال رغبت بالحصول عل
استداد فوري نقدي.
ز لتبتكر تصاميم Katharina Sturzeis إرث Halder المي
عصية تحاك تاريخ العلمة التجارية وتجذب الزبون العاص ف الوقتعينه. وتختص الساور الذهبية والفضية النيقة الصممة عل شكل لجام،
أسلوب Halder النيق بامتياز.أما محل Schullin، فيقع ف شارع Kohlmarket ف فيينا،
Herbert Schullin ف منطقة الجوهرات الراقية. يدرك الؤسسSchullin تاما أهمية تراث بلده العريق بالجوهرات ومستقبله. يعملمع مصممي يافعي من جامعة الفنون التطبيقية ف فيينا ليبتكر تصاميم
زة. تشكل الجوائز الكثية التي حازها ومنها جائزة النمسا عصية مميDiamonds International للمجوهرات الراقية وجائزة
Award وتنويه ف مباراة Red Dot، خي دليل عل نجاحه ف ما
Schullin يصفه بزج “فن التصميم بفن الحرفية”. يعكس متجرHans الرئيس الجميل ف فيينا، من تصميم الهندس النمساوي الشهيHollein، التزام العلمة التجارية بالحرفية الثالية والتصميم العصي.
بفضل هكذا مصممي، ما زالت النمسا تنمي تاريخها الطويل الراقيف صياغة الجوهرات. ل تستمر الكثي من العلمات العريقة ف مجال
الجوهرات با فيها Swarovski وHalder بابتكار مجموعات رائعةوترويج الحرفية النمساوية حول العال فحسب، بل تتبنى الشكات
الحدث مثل Scullin وFreyWille التاث وف الوقت عينه تطعمهبالهارات والخبة الجديدة. لذا يبدو مستقبل الجوهرات النمساوية لمعا
تاما كمضيها.،swarovski.com ،frey-wille.com
koechert.com ،halder.at ،schullin.com
50 | PRODUCTS
Save up to 15% by shopping tax free, see page 45
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