© 2015 Outdoor Sportsman Group, Inc. All Rights Reserved.

Shooting Times serves

extremely active group

of dedicated, technically

savvy shooting and

hunting enthusiasts who form a core group of opinion-

leaders and purchase-influencers in the shooting sports

community. Shooting Times devotees are avid “information

gatherers” and rely on on shootingtimes.com and our

popular special interest publications including the annual

Gun Guide and Accuracy Secrets, for the most current news

and shooting sports information.

Shooting Times: Key Facts

Circulation: 163,675Frequency: MonthlyTotal Audience: 1,006,604Male/Female (%): 85/15Median Age: 46.0Average HHI: $88,400

Shootingtimes.comAverage UVs/Month: 279,000Average PVs/Month: 1,390,000

Shooting Times readers and web site visitors represent a powerful and deep cross-section of American consumers. Key facts you may not have know about this influential market include:

n 43% of U.S. households own firearms, representing over 200million guns.

n 20 million individuals take part in competitive shooting in theUnited States – and the 2012 Summer Olympics featured 15 different shooting events for both men and women.

n Over 1.4 million Americans used firearms in their line of work– including law enforcement and military personnel.

n The U.S. firearms industry includes approximately 200 companiesemploying about 15,000 individuals with annual revenues in excess of $2 billion.

Take advantage of this diverse, active and influential consumer by leveraging the synergies of the Shooting Times brand

Independent Research by Dynamic Logic and Millward Brown confirmed that the most effective approach to driving consumer ‘purchase intent’ is to rely on media synergy to best drive results. Key revelations from 32 studies conducted from 2003 through 2007 include:

n Three media were better than two, and two media were betterthan one in generating results.

n The combination of TV and magazines provided more response(versus TV alone) than did TV plus online.

n Print was most effective in driving online traffic – and that trafficincreased considerably when URLs were included in advertising and marketing messages.

Cumulative Effects of Different Media CombinationsPre/Post Point Change (Index vs. TV Alone)

Aided Brand Awareness Advertising Awareness

n TV Only n TV+Online n TV+Magazines n TV+Magazines+Online

Note: Results reflect the impact of different media combinations expresses as an index with TV as the base medium

Sources: Hunting in America: Hunting and Fishing: Bright Stars in the American Economy, The Congressional Sportsmen’s Foundation, 2012; Dynamic Logic/Millward Brown CrossMedia Research, 2004-2007; AAM, June 2015; MRI, Spring 2015.

100

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175

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218

230

Shooting Times Magazine2016 Demographic Highlights

% Comp

Total Audience 1,006,604

Men 85%

Women 15%

Median Age 46.0 Married 79%

Children in Household 18%

Attended College 70%

Management/Professional 36%

Tradesmen/Craftsmen 47%

Average Household Income $88,400 Average Net Worth $599,000 Own a Handgun 96%

Own a Revolver Centerfire 78%

Own an Automatic Pistol Centerfire 55%

Own an Automatic Pistol Rimfire 53%

Own a Shotgun 91%

Own a Pump Action Shotgun 64%

Own a Semi-Automatic Shotgun 45%

Own a Single Shot Shotgun 35%

Own a Rifle 99%

Own a Bolt-Action Centerfire 78%

Own a Lever-Action Centerfire 54%

Own a Semi-Automatic Centerfire 47%

Own an Airgun 50%

Reload Own Ammunition 78%

Use Reloaded Ammunition for Rifle 89%

Use Reloaded Ammunition for Target Shooting 89%

Use Reloaded Ammunition for Handgun 84%

Use Reloaded Ammunition for Hunting 78%

Average Number of Rounds Reloaded, Past 12 mos. 1,931

Own a Scope 96%

Own Rifle Scope 99%

Own Handgun Scope 41%

Own Shotgun Scope 16%

Average Number of Scopes Owned, Total 7.7(continued)

Shooting Times Magazine2016 Demographic Highlights

% Comp

Recommended/Advised Others on the Purchase of Firearms, Ammunition or Related Equipment, Past 12 mos. 86%

Belong to a Gun Club 68%

Participate in Big Game Hunting 69%

Participate in Small Game Hunting 64%

Participate in Varmit Hunting 57%

Participate in Upland Game Bird Hunting 50%

Household Owns/Leases 1+ Pick Up Truck(s) 58%

Household Owns/Leases 1+ Sport Utility Vehicle 39%

Household Owns/Leases 1+ Van 16%

Household Owns/Leases Domestic Only 69%

Household Owns/Leases Import and Domestic 22%

Personally Responsible for Maintaining Vehicle(s) 41%

Changed Own Motor Oil, Past 12 mos. 83%

Purchased Aftermarket Auto Accessories for Vehicles, Past 12 mos. 38%

You or Other Household Member Did Any Household Improvement Work or Any Home Remodeling, Past 12 mos. 65%

Sources: MRI, Spring 2015 Prototype (audience, age); Shooting Times Subscriber Study, Beta Research, 2004.

Shooting Times Magazine2016 Editorial Calendar, Closing & On Sale Dates

In addition to industry-leading, cutting-edge articles on the best the shooting world has to offer, each month Shooting Times brings its readers informative and entertaining columns such as Alan Jones’ “Going Ballistic,” Greg Rodriguez’s “Trigger Time,” and Reid Coffield’s “The Gunsmith.” Lane Pearce’s “Practical Reloading,” J. Guthrie’s “Eye On Optics,” and Paul Scarlata’s “The Shootist” round out the most comprehensive firearms magazine in the marketplace today.

Special Features

February: Handgun IssueAuto pistols, revolvers, and classic single shots.

Closing Date: October 15, 2015 On Sale: December 11, 2015

March: Magnums.44 Magnum, .358 Norma Magnum, and other big-bores.

Closing Date: November, 10, 2015 On Sale: January 12, 2016

April: AccuracyScopes and bullets for long-range rifle accuracy.

Closing Date: December 15, 2015 On Sale: February 16, 2016

May: SHOT Review, Part 1 New handguns, rifles, and shotguns.

Closing Date: January 25, 2016 On Sale: March 22, 2016

June: SHOT Review, Part 2New ammunition.

Closing Date: February 23, 2016 On Sale: April 19, 2016

July: SHOT Review, Part 3 New optics.

Closing Date: March 29, 2016 On Sale: May 24, 2016

August: Rifle IssueBolt actions, autoloaders, and lever actions.

Closing Date: April 25, 2016 On Sale: June 21, 2016

September: Hunting Issue, Small Game Hunting with rimfires, shotguns, and airguns.

Closing Date: May 20, 2016 On Sale: July 19, 2016

October: Hunting: Big GameCenterfires and muzzleloaders for big game.

Closing Date: June 20, 2016 On Sale: August 16, 2016

November: Handloading IssueNew powders, tools, and accessories for handloading.

Closing Date: July 25, 2016 On Sale: September 20, 2016

December 2016/January 2017: Personal Defense IssueGuns and ammo for personal protection.Closing Date: September 2, 2016 On Sale: November 11, 2016

Shooting Times Magazine2016 General Advertising Rates

Effective January 1, 2016

4-Color 1 x 3 x 6 x 12 x 18 x 24 x 30 x 36 x 48 x

1 Page $15,582 $15,123 $14,272 $13,430 $13,232 $12,928 $12,622 $12,304 $12,228

2/3 Page 13,189 12,796 12,075 11,364 11,201 10,950 10,686 10,413 10,348

1/2 Page 11,287 10,960 10,337 9,736 9,593 9,365 9,146 8,917 8,862

1/3 Page 9,911 9,616 9,080 8,546 8,424 8,229 8,032 7,835 7,781

1/4 Page 7,365 7,146 6,742 6,349 6,251 6,109 5,967 5,813 5,780

1/6 Page 5,683 5,519 5,202 4,895 4,831 4,722 4,600 4,491 4,458

2-Color 1 x 3 x 6 x 12 x 18 x 24 x 30 x 36 x 48 x

1 Page $12,598 $11,933 $11,201 $10,666 $10,534 $10,458 $10,195 $9,944 $9,890

2/3 Page 9,725 9,211 8,655 8,239 8,141 8,075 7,878 7,682 7,638

1/2 Page 8,523 8,064 7,573 7,212 7,125 7,070 6,895 6,731 6,688

1/3 Page 7,037 6,665 6,261 5,955 5,891 5,846 5,704 5,562 5,529

1/4 Page 5,256 4,983 4,676 4,448 4,404 4,360 4,262 4,152 4,130

1/6 Page 4,064 3,847 3,606 3,442 3,398 3,376 3,289 3,213 3,191

B&W 1 x 3 x 6 x 12 x 18 x 24 x 30 x 36 x 48 x

1 Page $9,899 $9,834 $9,365 $8,556 $8,437 $8,217 $8,021 $7,824 $7,769

2/3 Page 7,507 7,453 7,103 6,480 6,404 6,228 6,076 5,934 5,891

1/2 Page 6,272 6,228 5,934 5,420 5,344 5,202 5,082 4,950 4,917

1/3 Page 4,818 4,785 4,557 4,163 4,109 3,999 3,901 3,814 3,781

1/4 Page 3,606 3,583 3,409 3,115 3,070 2,994 2,918 2,852 2,830

1/6 Page 2,775 2,754 2,622 2,404 2,371 2,305 2,252 2,196 2,186

Inch 666 656 633 569 569 546 536 524 524

Covers 1 x 3 x 6 x 12 x 18 x 24 x 30 x 36 x 48 x

Cover 2 $17,921 $17,385 $16,489 $15,593 $15,233 $14,872 $14,511 $14,161 $14,064

Cover 3 17,144 16,631 15,768 14,916 14,566 14,227 13,889 13,539 13,451

Cover 4 20,259 19,647 18,632 17,625 17,222 16,805 16,413 15,997 15,900

Centerfold 1 x 3 x 6 x 12 x

$16,675 $15,791 $14,818 $14,118

RifleShooterDigital Advertising Opportunities

RifleShooter online adds a valuable dimension to the brand by bringing visitors the most up-to-date news and information on sport shooting, presented with engaging video content, rifle reviews, new products and access to the shooters community and more.

Rifleshooter Online: Vital Statistics Monthly Avg.

Unique Visitors 166,000Pageviews 742,000Traffic from Mobile Device 38%Traffic from Tablet 15%

Rifleshooter e-Newsletter Subscribers

2x/month Distribution 15,000

Source: Google Analytics, September 1, 2014 - August 31, 2015.

300 x 250 Rectangle

728 x 90 Leaderboard

Site Skin

RifleShooter Mobile

RifleShootere-Newsletter

Home Page Targeted Ads

RifleShooterDigital Advertising Rates

Outdoor Sportsman Group Digital Network offers marketers the ability to develop highly-targeted campaigns that are fully integrated with any combination of multimedia assets – including OSG magazines, television programming, mobile and events. These advertising opportunities give your products and services high-profile exposure to 80+milion American Sports-men – and drive results!Display Advertising Units: The OSG net-work utilizes the Internet AdvertisingBureau’s (www.iab.net) standard display units as well as several custom creative options.Streaming Video: Delivers your brand’s video messaging (or TV spot) to a captive audience via:n :15 or :30 pre-rolln Embedded in custom Superheader adE-Mail Newsletters: Sent directly to opt-in subscribers, with advertisements appearing within the most current information and content on Sportsmen’s preferred passion – whether it is hunting, fishing or shooting.n Custom e-blasts (with exclusive content about your brand) are also available.Custom Creative: High-profile and engag-ing ad units that best position your brand and surround the most relevant content across OSG websites.Targeting: Increase your hyper-focused marketing efforts by targeting consumers most likely to purchase - we deliver po-tential buyers to your home page, specific product pages, e-commerce site or retail location.n Available with geographic, contextual orsection targeting.n Sponsorships available for specific sections of content and specific stories – please inquire.Online Ad Specs: Comprehensive techni-cal advertising creative specifications are available by clicking here.

Advertising Rates & Positions

All online advertising is is sold on a cost-per-thousand (CPM) basis, unless otherwise noted.

Site Placement Advertising Unit Net CPM

Leaderboard 728 x 90 $10

Medium Rectangle 300 x 250 12

Sticky-Medium Rectangle 300 x 250 10

Half-Page 300 x 600 14

Roadblock 300 x 250; 728 x 90 20

Targeting Geographic, Section, Contextual CPM plus $2

Mobile 320 x 50 / 300 x 50 5

Custom Creative

Site Placement Advertising Unit Net CPM

Video Pre-Roll: 15 / 30 Seconds 640 x 480 $20/30

Superheader 1020 x 90 > 1020 x 415 35 with video/25

Site Skin 1400 x 800 25

Interstitial (pre-) 600 x 400 25

E-Commerce Widget Custom, with product integration 25

E-Mail Newsletters & Custom E-Blasts

Site Placement Advertising Unit Net CPM

E-Mail Newsletter (by brand) 728 x 90, 300 x 250 Flat fee; see p. 5

Custom E-Blast 600 x 800 50 Outdoors Sportsman Group Digital Network also offers customized packages, beyond standard sizes and placements, that satisfy the spe-cific needs and objectives of our clients. For more information, please contact your local sales rep or email: david.grant@outdoorsg.com.

Terms : ROS: Run-of-site (on a specific website). ROC: Run-of-category (hunt, fish, shoot).RON: Run-of-network (all OSG websites).

OSG Online Properties Complement and Support the Most Effective Multi-Media Marketing ProgramsOnline User Demographics

Male: (%) 76.7 Unique Visitors per Month (MM) 6.6

Median Age: 43.0 Page Views per Month (MM) 35.1

Age 18-49: (%) 45.4 Average Time Spent (minutes) 10.2

Age 35-64: (%) 55.0 Average Page Views/Visit 5.3

Average HHI: $77,000 Researched Product Online (%) 85.1

Fish (Index) 254 Brought Product Online (%) 85.0

Hunt (Index) 425 Camp (Index) 157

Sources: Google Analytics Sept-Aug 2015 monthly average; Digital User Survey, TouchPoint Research June 2014 (demographics, activities); ComScore July 2014 (median age).

Shooting Times Magazine2016 Contract & Copy Regulations

Typical Advertising Sizes and Mechanical Specifications:

Trim Size: 7 3/4 w x 10 1/2 h

1. Two Page SpreadNon-Bleed: 14.5 x 9.5Bleed: 15.75 x 10.75Trim: 15.5 x 10.5Safety: 15 x 10

2. Two Page One-Half HorizontalNon-Bleed: 14.5 x 4.75Bleed: 15.75 x 5.5Trim: 15.5 x 5.25Safety: 15 x 4.75

3. Full PageNon-Bleed: 6.75 x 9.5Bleed: 8 x 10.75Trim: 7.75 x 10.5Safety: 7.25 x 10

4. Two-Third VerticalNon-Bleed: 4.375 x 9.5Bleed: 5.25 x 10.75Trim: 5 x 10.5Safety: 4.5 x 10

5. Two-Third HorizontalNon-Bleed: 6.75 x 6.75Bleed: 8 x 7.125Trim: 7.75 x 6.875Safety: 7.25 x 6.375

6. One-Half VerticalNon-Bleed: 4.375 x 7.25Bleed: 5.25 x 8Trim: 5 x 7.75Safety: 4.5 x 7.25

7. One-Half HorizontalNon-Bleed: 6.75 x 4.75Bleed: 8 x 5.5Trim: 7.75 x 5.25Safety: 7.25 x 4.75

8. One-Third VerticalNon-Bleed: 2.125 x 9.5Bleed: 2.875 x 10.75Trim: 2.625 x 10.5Safety: 2.125 x 10

9. One-Third SquareNon-Bleed: 4.375 x 4.75Bleed: 5.125 x 5.5Trim: 5 x 5.25Safety: 4.5 x 4.75

10. One-Third HorizontalNon-Bleed: 6.75 x 3.375Bleed: 8 x 4.125Trim: 7.75 x 3.875Safety: 7.25 x 3.625

11. One-Quarter VerticalNon-Bleed: 3.375 x 4.75

12. One-Quarter HorizontalNon-Bleed: 4.375 x 3.625

13. One-Sixth VerticalNon-Bleed: 2.125 x 4.75

14. One-Sixth HorizontalNon-Bleed: 4.375 x 2.25

15. One-Eighth HorizontalNon-Bleed: 4.375 x 1.5

16. One-Eighth PageNon-Bleed: 2.125 x 3.5

17. One-Twelfth PageNon-Bleed: 2.125 x 2.25

18. One Inch BannerNon-Bleed: 6.75 x 1

19. Two Inch BannerNon-Bleed: 6.75 x 2 20. Eight Inch Vertical Non-Bleed: 2.125 x 8

21. Seven Inch VerticalNon-Bleed: 2.125 x 7

22. Six Inch VerticalNon-Bleed: 2.125 x 6

23. One Inch 2-ColumnNon-Bleed: 4.375 x 1

24. One Inch Vertical Non-Bleed: 2.125 x 1

A SWOP-standard proof, pulled from the supplied file, must be submitted with each 4-color ad. If a SWOP proof is not supplied, InterMedia Outdoors will pull a proof for color guidance on press and you will be billed.

Non-Bleed - 1/2” inside trim. Non-bleed ads should have all elements within this measurement.

Bleed - 1/8” outside the trim. Elements that “bleed” off trimmed page should extend at least 1/8” beyond trim.

Trim - The edge of the page

Safety - 1/4” inside of trim edge. All image and text not intended to bleed should be within this measurement.

Shooting Times Magazine2016 Contract & Copy Regulations

Terms and Conditions:

1. The publisher may reject any advertising for any reason at any time, even if previously acknowledged or accepted.

2. Cancellations or changes in advertising (including changes in insertion orders) will not be accepted by the publisher after the issue closing date.

3. Cancellations must be in writing, and none are considered accepted until confirmed in writing by the publisher.

4. Cancellation of a space contract by the advertiser or its agency will result in the forfeiture of position protection and/or the contract rate, if any. The rate on past and subsequent insertions will be adjusted to conform to the actual space used at current rates.

5. The publisher shall not be liable for any delay or failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the publisher is contained if such failure is due to acts of God, strikes, work stoppages, accidents, or other circumstances beyond the publisher’s control. The liability of publisher, if any, for any act, error, or omission for which it may be held responsible at law or in equity shall not exceed the cost of the advertising space affected by the error. In no event shall publisher be liable for any indirect, consequential, punitive, special, or incidental damages, including, but not limited to, lost income or profits.

6. Advertiser and agency represent and warrant that they are authorized to publish the entire contents and subject matter of any advertisement in any issue or edition and that publication will not violate any law or infringe upon any right of any party or result in any claims against publisher. In consideration of the publication of an advertisement, the advertiser and the agency, jointly and severally, will indemnify, defend and hold harmless InterMedia Outdoors, Inc., its affiliates, officers, agents and employees against any and all losses and expenses (including legal fees) arising from or relating to (a) a breach or misrepresentation of the foregoing representations and warranties, and/or (b) the publication or contents of the advertisement including, without limitation, claims or suits for defamation, libel, misappropriation, privacy or publicity rights, copyright or trademark infringement, plagiarism, and from any and all similar claims now known or hereafter devised or created.

7. No conditions, printed or otherwise, appearing on the contract, order, or copy instructions that conflict with the publisher’s policies or the terms and conditions stated herein will be binding on the publisher and to the extent inconsistent with the terms herein, these terms and conditions shall govern and supersede any such conditions.

8. The publisher has the continuing right to adjust its rate schedule and will regard the failure of an order to correspond to the rate schedule as a clerical error and will, without further communication, invoice the advertiser based on rates in effect at that time.

9. The publisher will hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Please be advised that there is no “sequential liability” to the publisher. Payment is due upon receipt of invoice. All payments must be in United States currency. Advertiser and/or its advertising agency are jointly and severally liable for all costs, fees and expenses (including attorney or collection agency fees) incurred in connection with the collection of all monies due.

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Shooting Times Magazine2016 Contract & Copy Regulations

10. The forwarding of an order is construed as an acceptance of all the publisher’s rates and conditions in effect at that time.

11. This agreement shall be governed by and construed in accordance with the laws of the State of Georgia without regard to conflict of laws provisions. Any action or proceeding arising out of or relating to this agreement or publisher’s publication of the advertising shall be brought in the courts of record in the State of Georgia.

Digital Advertising Requirements:

For advertisements prepared in InDesign and QuarkXPress, place the page layout document and all images (InDesign: use Package — Quark: use Collect for Output ) in one folder. Collect all the fonts, both screen and printer, used in the document and place them in a folder labeled “fonts” inside the document folder. It’s critical that you supply all fonts used, even such common ones as Times and Helvetica. Different versions of fonts with the same name from the same foundry may have different metrics or kerning pairs, and these differences can cause type to reflow. We will use your fonts exclusively for your ad.

Media:

Files can be sent via advertising materials portal*,CD, or by email (must not exceed 5MB in size).*Upon completion of your upload to our advertising materials portal, please contact your InterMedia advertising materials manager right away to inform us that your files are ready for us to download. Additionally, we will require a fax copy of the ad for preliminary proofing purposes. If your ad is color, we will require an acceptable color proof be shipped to us at the earliest date possible.

Advertising Materials Portal:

InterMedia Outdoors maintains an advertising materials portal to support advertisers in the quick and easy electronic delivery of digital ad files. The IMO Portal is a simple way to transmit large files over the internet. However, content proofs are still required for electronically submitted ads (see Proof Policy below for requirements). Please contact your InterMedia advertising materials manager upon upload to the portal.

Portal URL: http://imo.sendmyad.com

Proofs:

A content proof should be submitted with every ad. All proofs should be at 100%. Proofs of full-page ads should include registration marks. For color ads a properly calibrated, SWOP-certified proof with color bar should be included for guidance on press. A list of SWOP-certified systems is available at: http://swop.org/certifcation.html#cert. For ads submitted via email or via the advertising materials portal, a low resolution PDF or JPEG file is acceptable in lieu of a hardcopy proof. The PDF of JPEG file should be clearly labeled “Proof” to differentiate it from the high resolution ad file.

Fonts:

We can only accept OpenType or PostScript Type 1 fonts. If TrueType fonts are used, they must be converted to outline in Illustrator or a similar program, or embedded within a PDF. Type must not have styles (bold, italic, etc.) applied in the page layout program. The actual (bold or italic) font must be selected.

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Shooting Times Magazine2016 Contract & Copy Regulations

Document Setup:

For full-page ads, your document page size should match the magazine page size. Please include trim marks with 1/8” offset. Bleeds should extend 1/8” beyond trim. Two-page ads must be created as two individual pages, not one double-size page. Maximum one ad per document.

Images:

Photographic:Should be saved in TIFF or EPS format, not JPEG, and must not contain extra channels. The color space should be CMYK or Grayscale. The maximum ink coverage (C+Y+M+K) should be no more than 300%. The effective resolution of images should be between 240 and 400 dpi. Images should not contain embedded transfer functions or halftone screens. Do not use ICC profiles or other color management.

Linework:Should be saved as a bitmap TIFF. Should have an effective resolution of 1200 to 2400 dpi.

Vector (EPS logos, etc.):Images must be embedded, not linked. Fonts must be converted to outline (preferred) or embedded within the EPS.Do not place EPS files inside of EPS files.

Colors:No RGB or Pantone. Must be CMYK. Total ink coverage must not exceed 300%. (Exception: if you have paid for a fifth color in your ad it must be a Pantone set to Spot.)

Specifications for Business Reply Mail & Full-Page Advertising Inserts:

Quantity:Please call the Production Manager 309-679-5073 for amount for specific months.

Minimum Dimensions:3 7⁄8” deep; 5” from backbone (fold) to face (outside edge); 3 1⁄2” flap on high-folio side. These measurements yield an overall (unfolded) size of 12 1⁄8” wide by 3 7⁄8” deep. Deliver cards folded.

Maximum Dimensions:11” deep; 8” from backbone (fold) to face (outside edge); 4” flap on high-folio side. These measurements yield an overall (unfolded) size of 8” wide by 11” deep. Deliver cards folded.

Trim & Lap:Absolute minimum lap is 3⁄8.” Lap should be on low-folio side. Issues will jog to the foot; therefore, 1⁄8” will be trimmed off the foot of all supplied inserts. No trim at gutter (backbone). Final magazine size is 7 3/4” wide by 10 1⁄2” deep.

Live Matter:Keep vital advertising material (type, logos, and important parts of photos) 1⁄2” from final trim.

Perforation:Perforation must be 60% paper, 40% hole. (If holes are too large, the cards may tear apart during binding). Make sure your printer is aware of this specification.

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Shooting Times Magazine2016 Contract & Copy Regulations

Porosity Specs:Inserts are fed by vacuum grippers. Insert stock should not be too porous for proper feeding. Stock with excessive porosity will cause two or more inserts to be picked up at one time (causing a premature depletion of supply); or it may fail to pick up an insert at all. Our printer uses the Gurley Porosity Tester. It should take at least 25 seconds to force 100ccs of air through the stock, using the Gurley Tester. Your insert stock should be Gurley specified and be guaranteed to meet the above minimum specifications.

Deadline:Insertion order committing space must be at our office by closing date for a specific issue to allow time for proper pagination, for postal requirements, and for press information, etc. Inserts must be delivered by no later than the 20th of the month.

Shipping & Packing:

Please advise your printer to follow the specs above. Ship to: Account Manager - Shooting Times, Quad Graphics, Sussex Plant, N63 W23075 Hwy. 74, Sussex, WI 53089. Blueline sample of insert must be provided to the Production Manager for approval prior to printing.

Postal Requirements:The U.S. Postal Service requires that any business reply mail be at least .007 inches thick (7-point stock). To get card rate, return portion of card should be at least 3 1⁄2” by 5”, but not exceed 4 1⁄4” by 6”. All business reply mail must comply with postal specifications.

Mailing / Miscellaneous:

Send all advertising materials to:

Terry Boyer, Production Manager2 News Plaza, 2nd FloorPeoria, IL 61614309-679-5073Terry.Boyer@imoutdoors.com Audited by the Alliance for Audited Media.

1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION

2. PRICES

Average for the

Statement Period % Rate Base

Above (Below)

% Above (Below)

Paid & Verified Circulation: (See Par. 6)

Subscriptions:Paid

Print 142,799 87.3Digital Issue 5,256 3.2

Total Paid Subscriptions 148,055 90.5Verified

Print 1,324 0.8Total Verified Subscriptions 1,324 0.8

Total Paid & Verified Subscriptions 149,379 91.3Single Copy Sales

Print 14,094 8.6Digital Issue 202 0.1

Total Single Copy Sales 14,296 8.7

Total Paid & Verified Circulation 163,675 100.0 None Claimed

Suggested Average Price (2) Retail Prices (1) Net Gross (Optional)

Average Single Copy $4.99Subscription $19.94Average Subscription Price Annualized(12 issue frequency) $12.60Average Subscription Price per Copy $1.05

(1) For the Statement period(2) Represents subscriptions for the 12 months ended December 31, 2014.

Field Served: Gun enthusiasts, hunters, shooters and collectors.

Published by Outdoor Sportsman Group

Frequency: 12 times/year

MAGAZINEPublisher’s Statement6 months ended June 30, 2015Subject to Audit

04-1103-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com

3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL ISSUE

4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS

5. TREND ANALYSIS

Paid Subscriptions Verified Subscriptions Single Copy Sales

Issue PrintDigitalIssue

TotalPaid

Subscriptions Print

TotalVerified

Subscriptions

TotalPaid &Verified

Subscriptions PrintDigitalIssue

TotalSingle Copy

Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &Verified

CirculationDigitalIssue

TotalPaid &Verified

Circulation

Feb. 146,907 4,620 151,527 1,324 1,324 152,851 12,516 155 12,671 160,747 4,775 165,522Mar. 144,537 4,598 149,135 1,324 1,324 150,459 13,346 151 13,497 159,207 4,749 163,956Apr. 143,273 4,592 147,865 1,324 1,324 149,189 17,736 151 17,887 162,333 4,743 167,076May 139,394 4,586 143,980 1,324 1,324 145,304 15,439 203 15,642 156,157 4,789 160,946June 139,886 7,882 147,768 1,324 1,324 149,092 11,431 349 11,780 152,641 8,231 160,872

None

2010 % 2011 % 2012 % 2013 % 2014 %

Subscriptions:

Paid 148,928 89.1 144,868 89.1 147,011 88.6 156,025 91.2 155,104 92.8

Verified N/A N/A N/A 512 0.3 760 0.5

Total Paid & Verified Subscriptions 148,928 89.1 144,868 89.1 147,011 88.6 156,537 91.5 155,864 93.3Single Copy Sales 18,148 10.9 17,668 10.9 18,965 11.4 14,472 8.5 11,271 6.7

Total Paid & Verified Circulation 167,076 100.0 162,536 100.0 165,976 100.0 171,009 100.0 167,135 100.0Year Over Year Percent of Change -2.1 -2.7 2.1 3.0 -2.3Avg. Annualized Subscription Price $12.33 $12.14 $11.75 $11.83 $12.36

Page 2 of 5 • 04-1103-0Alliance for Audited Media

6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATIONThe following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.

6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACEThe following represents the average public place copies made available during the statement period to the following public areas:

6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USEThe following represents the average individual use copies made available during the statement period to the following individuals:

PrintAverage for

Period

DigitalIssue

Average forPeriod Total

% of Circulation

PAID SUBSCRIPTIONSIndividual Subscriptions* 142,799 5,256 148,055 90.5

TOTAL PAID SUBSCRIPTIONS 142,799 5,256 148,055 90.5

VERIFIED SUBSCRIPTIONSIndividual Use (See Par. 6B) 1,324 1,324 0.8

TOTAL VERIFIED SUBSCRIPTIONS 1,324 1,324 0.8TOTAL PAID & VERIFIED SUBSCRIPTIONS 144,123 5,256 149,379 91.3

SINGLE COPY SALES Single Issue Sales 14,094 202 14,296 8.7

TOTAL SINGLE COPY SALES 14,094 202 14,296 8.7TOTAL PAID & VERIFIED CIRCULATION 158,217 5,458 163,675 100.0

*Included in Average Price calculation

None

Verified Subscriptions:Individually Requested

Individual UseOther

TotalIndividual Use

Copies

Individual Use 1,324 1,324

Page 3 of 5 • 04-1103-0Alliance for Audited Media

7. GEOGRAPHIC DATA for the April 2015 issueTotal paid & verified circulation of this issue was 2.1% greater than the total average paid & verified circulation.

PAID SUBSCRIPTIONSVERIFIED

SUBSCRIPTIONS SINGLE COPY SALES

State PrintDigitalIssue

TotalPaid

Subscrip-tions Print

TotalPaid &Verified

Subscrip-tions Print

DigitalIssue

TotalSingle Copy

Sales

TotalPaid &

Verified Circulation

Print

TotalPaid &Verified

CirculationDigitalIssue

TotalPaid &Verified

Circulation

Alabama 2,168 2,168 20 20 2,188 310 310 2,498 2,498Arizona 3,476 3,476 33 33 3,509 529 529 4,038 4,038Arkansas 1,644 1,644 15 15 1,659 176 176 1,835 1,835California 9,142 9,142 86 86 9,228 1,627 1,627 10,855 10,855Colorado 3,079 3,079 29 29 3,108 323 323 3,431 3,431Connecticut 1,258 1,258 12 12 1,270 78 78 1,348 1,348Delaware 396 396 4 4 400 49 49 449 449District of Columbia 17 17 17 13 13 30 30Florida 7,087 7,087 66 66 7,153 1,415 1,415 8,568 8,568Georgia 3,288 3,288 31 31 3,319 701 701 4,020 4,020Idaho 1,610 1,610 15 15 1,625 123 123 1,748 1,748Illinois 5,116 5,116 48 48 5,164 391 391 5,555 5,555Indiana 3,563 3,563 33 33 3,596 216 216 3,812 3,812Iowa 2,199 2,199 21 21 2,220 55 55 2,275 2,275Kansas 2,013 2,013 19 19 2,032 205 205 2,237 2,237Kentucky 2,373 2,373 22 22 2,395 64 64 2,459 2,459Louisiana 1,840 1,840 17 17 1,857 271 271 2,128 2,128Maine 933 933 9 9 942 85 85 1,027 1,027Maryland 1,803 1,803 17 17 1,820 243 243 2,063 2,063Massachusetts 1,454 1,454 14 14 1,468 96 96 1,564 1,564Michigan 5,898 5,898 55 55 5,953 935 935 6,888 6,888Minnesota 3,014 3,014 28 28 3,042 151 151 3,193 3,193Mississippi 1,402 1,402 13 13 1,415 219 219 1,634 1,634Missouri 4,324 4,324 40 40 4,364 378 378 4,742 4,742Montana 1,494 1,494 14 14 1,508 157 157 1,665 1,665Nebraska 1,253 1,253 12 12 1,265 94 94 1,359 1,359Nevada 1,542 1,542 14 14 1,556 274 274 1,830 1,830New Hampshire 846 846 8 8 854 62 62 916 916New Jersey 1,845 1,845 17 17 1,862 173 173 2,035 2,035New Mexico 1,215 1,215 11 11 1,226 236 236 1,462 1,462New York 5,357 5,357 50 50 5,407 407 407 5,814 5,814North Carolina 4,406 4,406 41 41 4,447 864 864 5,311 5,311North Dakota 757 757 7 7 764 98 98 862 862Ohio 6,738 6,738 63 63 6,801 1,357 1,357 8,158 8,158Oklahoma 2,415 2,415 23 23 2,438 257 257 2,695 2,695Oregon 2,811 2,811 26 26 2,837 164 164 3,001 3,001Pennsylvania 8,436 8,436 79 79 8,515 585 585 9,100 9,100Rhode Island 287 287 3 3 290 10 10 300 300South Carolina 1,934 1,934 18 18 1,952 287 287 2,239 2,239South Dakota 746 746 7 7 753 51 51 804 804Tennessee 3,209 3,209 30 30 3,239 378 378 3,617 3,617Texas 10,797 10,797 101 101 10,898 1,051 1,051 11,949 11,949Utah 1,282 1,282 12 12 1,294 201 201 1,495 1,495Vermont 499 499 5 5 504 52 52 556 556Virginia 4,231 4,231 40 40 4,271 195 195 4,466 4,466Washington 3,724 3,724 35 35 3,759 382 382 4,141 4,141West Virginia 1,667 1,667 16 16 1,683 65 65 1,748 1,748Wisconsin 3,888 3,888 36 36 3,924 252 252 4,176 4,176Wyoming 920 920 9 9 929 101 101 1,030 1,030TOTAL 48 CONTERMINOUS STATES 141,396 141,396 1,324 1,324 142,720 16,406 16,406 159,126 159,126

Alaska 721 721 721 128 128 849 849Hawaii 261 261 261 2 2 263 263TOTAL ALASKA & HAWAII 982 982 982 130 130 1,112 1,112U.S. Unclassified 4,592 4,592 4,592 151 151 4,743 4,743

TOTAL UNITED STATES 142,378 4,592 146,970 1,324 1,324 148,294 16,536 151 16,687 160,238 4,743 164,981Poss. & Other Areas 67 67 67 67 67U.S. & POSS., etc. 142,445 4,592 147,037 1,324 1,324 148,361 16,536 151 16,687 160,305 4,743 165,048

Canada 505 505 505 1,090 1,090 1,595 1,595International 279 279 279 279 279Other UnclassifiedMilitary or Civilian Personnel Overseas 44 44 44 110 110 154 154

GRAND TOTAL 143,273 4,592 147,865 1,324 1,324 149,189 17,736 151 17,887 162,333 4,743 167,076

Page 4 of 5 • 04-1103-0Alliance for Audited Media

8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended June 30, 2015

9. EXPLANATORY

10. VARIANCELatest released Audit Report for 12 months ended December 31, 2013; Variation from Publisher’s Statements

Audit PeriodEnded

Rate Base(Paid & Verified)

Audit Report(Paid & Verified)

Publisher’sStatements

(Paid & Verified)Difference

(Paid & Verified)

Percentageof Difference

(Paid & Verified)

12-31-13 None Claimed 171,008 171,00812-31-12 None Claimed 165,976 165,97612-31-11 None Claimed 162,536 162,53612-31-10 None Claimed 167,075 167,07512-31-09 None Claimed 170,661 170,661

A. DURATION %(a) One to six months (1 to 6 issues) ............................. 51 0.1(b) Seven to eleven months (7 to 11 issues)................... 50 0.1(c) Twelve months (12 issues) ........................................ 60,602 83.7(d) Thirteen to twenty-four months.................................. 11,061 15.3(e) Twenty-five months and more ................................... 582 0.8

Total Subscriptions Sold in Period ............................. 72,346 100.0

B. USE OF PREMIUMS(a) Ordered without premium.......................................... 72,346 100.0(b) Ordered with material reprinted from branded

editorial material.................................................... None(c) Ordered with other premiums.................................... None

Total Subscriptions Sold in Period ............................. 72,346 100.0

C.CHANNELS %(a) Ordered by subscriber action via direct mail, direct

mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. 72,153 99.7

(b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. 193 0.3

(c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ None

(d) Subscriptions as part of membership in an organiza-tion ....................................................................... None

Total Subscriptions Sold in Period ............................ 72,346 100.0

(a) Suggested Retail Prices: No additional prices.

(c) Post expiration copies: Average number of copies served on subscriptions notmore than three months after expiration was 3,981 or 2.7% of average paid subscrip-tion circulation.

(d) DESCRIPTION OF DIGITAL - The Digital Issue is identical to the print product informat and advertising content. The Digital Issue is available at www.amazon.com,www.itunes.com and www.barnesandnoble.com.

(b) Average nonanalyzed nonpaid circulation for the 6 month period: 372copies per issue.

(e) This publication publishes double issues during the year. Each double issue repre-sents one copy of service during the subscription period. This publication publishedone double issue during the average price calculation period. The average price andthe annualized price are based on 12 issues.

(f) An average of 1,324 copies are included in Verified Individually Requested thatwere served to subscribers that ordered the magazine for which payment was not re-ceived.

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance forAudited Media’s Bylaws and Rules.

Parent Company: Outdoor Sportsman GroupSHOOTING TIMES, published by Outdoor Sportsman Group • 512 Seventh Avenue, 11th Floor • New York, NY 10018

CARTER VONASEK CHRIS AGNESPlanning Director PublisherP: 212.852.6682 • F: 212.302.4472 • URL: www.shootingtimes.com Established: 1962 AAM Member since: 1967

Page 5 of 5 • 04-1103-0Alliance for Audited Media

Copyright © 2015 All rights reserved.

Analyzed Issue Date 04/01/1504-1103-0 Analyzed Issue Text (for double month issue date)

Average Single Copy Price 4.99Association Subscription PriceU.S. Subscription Price 19.94Canadian Subscription PriceInternational Subscription Price