Shiny Object Syndrome Lessonbuildingabrandonline.com /michaelkyle/shiny-object-syndrome-lesson/

Michael Kyle

There is an epidemic going around that every new internetmarketer gets called the Shiny Object Syndrome. (S.O.S) Itmeans that as a marketer you spend money on new programsor training products because they come with promises youneed to hear. A lot of these products are re-hashed, re-packaged and sold to the always looking for something newseeker. It seems that no matter how many times you hearabout it you just can’t seem to avoid catching it one time oranother.

1. I spent a year or so chasing shiny objects even afterknowing that it’s not the way to build a business online. It’s hard to avoid it because the promises ofgreat income or the over-stuffed value the product promises becomes so appealing that you justknow that this is the one exception. If you are a brand new marketer and you have fallen to themighty shiny object, take this as a REAL learning experience. One example I tell my new teammembers when warning them away from the shiny object syndrome is that a lot of these products oroffers are good and you can learn from them but you will almost ALWAYS have to pay the sellermore money to get the complete product. This can be through memberships or one time offers(OTO) upsells etc. The big takeaway with this rant is that if you find a product or training piece andare worried that it may just be a shiny object, do your due diligence and get reviews and educateyourself before buying. One good thing about these items are that most will come with a noquestions asked money back guarantee. Finally, the biggest problem with the shiny objectsyndrome is that it takes time away from focusing and mastering the right product or program foryou and ultimately delaying your income growth.

2. For every marketer it is very important to learn how your business works inside and out. This a lot oftimes becomes too overwhelming and causes you to quit before you really got started. Most of ushave made this mistake but as long as you are aware of it you can control it. This is calledinformation overload. You are so anxious to learn what needs to be done that you overload yourbrain and everything starts to run together and in the end you didn’t learn much of anything. Thatnow became wasted time. An example we will look at is learning how to market your business. Youwill soon find out that there are endless ways to promote your business. This can be throughFacebook, YouTube, Twitter, Solo Ads, Bing PPC and so on. The list goes on and on. If you try tolearn how to promote through all of these avenues you will get nowhere fast. Pick ONE way topromote and focus on that method until you master it. Then move on to another and master that onewhile continuing to use the previous methods. Soon enough you will have your business in front ofso many people that you can be seeing new customers daily. With that said, the way to keep thatflow of customers coming to your business is to NEVER stop marketing your business. That iscalled Taking Massive Action.

In a nutshell, when starting out you want to learn about a certain aspect of your business and start takingaction right away. Do Not wait until you learn so many things or feel comfortable with it. A big part of yoursuccess will come from stepping out of your comfort zone and just doing it! Take massive action every day.I hope you got some value from this post. If you did please share this content so someone else can benefitfrom it. I would like to read any comments you might have.

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Michael Kyle

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