Cure for Shiny Objects Syndrome

Hi. I’m tiffany

Vice president of innovation at FSC interactivePr professional turned digital strategistTours on both coasts, proud to call nola home

Let’s talk shiny objects…

yellow pages

doctor

flu symptoms

changes

changes

changes

@fscinteractive #DSCLT16

And just when you have the changes down…

@fscinteractive #DSCLT16

Shiny object checklist Is your customer there? Does it align with your goals? Do you Have the content & resources? Can you Measure Success?

Goals Growth Reach Engagement Web Traffic Lead

Generation sales

@fscinteractive #DSCLT16

Shiny Object Hacks

@fscinteractive #DSCLT16

Shiny Object Hack: Target Practice

Geography

+demographi

cs

+Behavior

@fscinteractive #DSCLT16

Shiny object hack: Hijack hashtags

@fscinteractive #DSCLT16

Shiny object hack: Hijack hashtags

@fscinteractive #DSCLT16

Shiny object hack: Start SmallStory- $50K Lens- $500K

@fscinteractive #DSCLT16

Shiny object hack: Start SmallGEO-Filter: less than $100

@fscinteractive #DSCLT16

snapchat

@fscinteractive #DSCLT16

Shiny Object Hack: Data Dive

@fscinteractive #DSCLT16

Shiny object hack: dive into your data

@fscinteractive #DSCLT16

@fscinteractive #DSCLT16

Shiny object checklist Is your customer there? Does it align with your goals? Do you Have the content & resources? Can you Measure Success?

Thank you

Tiffany StarnesVice President of InnovationFSC Interactive@fscinteractive

http://ask.fscinteractive.com/dIgitalsummit