Shifting Focus - Why Sales and Marketing Should Stop Getting the Blame

Shifting Focus - Why Sales and Marketing Should Stop Getting the Blame

That's the problem, isn't it? The problem that's been there for longer thanmost businesses would like to admit to; the Sales team, not surprisingly, need sales.

The Marketing department, on the other hand, want leads. They pass over to Sales what they consider to be close-able leads, but Sales deem them impossible to convert.

AAnd so continues the vicious cycle of disgruntled departments, wasted time and, most signicantly, lost revenue.

“No, we need sales!”“No, we need leads!”

“We need sales!”

Shifting Focus - Why Sales and Marketing Should Stop Getting the Blame

If this is an all-too familiar scenario within your business, it's likely that the problem isn't with your staff; the problem is, in fact, with your focus.

Assure your Sales team's attention is on sales and their focus will be on sales. Encourage your marketers to take care of leads and that's exactly where their concentration will be. One tteam is focused on one thing - and the other team is focused on another.

The result? Misaligned goals and a suffering bottom line.

Shifting Focus - Why Sales and Marketing Should Stop Getting the Blame

It is essential that staff - regardless of what department they work within - are unied in their vision. And, no, this isn't some oweryHR talk; this has nothing to do with teams sharing a common goal purely for morale and camaraderie (although, it's a pretty nice bonus).

No. This is for revenue.

TThis is for what drives forward your business and sees that it ourishes. So, how do you achieve it?

Shifting Focus - Why Sales and Marketing Should Stop Getting the Blame

This game-changing approach is what aligns Sales and Marketing, ensuring that focus is always on the leads with the best possible chance of conversion - and a business' bottom line is every employee's top priority.

The key with RPM is to understand and accept that it's not a sales technique - nor is it a marketing strategy. It is an all-encompassing businessbusiness approach that, if embraced in this way, can produce dramaticresults.

Revenue Performance Management

Shifting Focus - Why Sales and Marketing Should Stop Getting the Blame

About Your Sales Team Cloud

Your Sales Team Cloud is a cutting-edge lead and demand generation agency, specialising in persona-based content marketing and automation.

Forget what you knew about lead and demand generation. YSTC offers a new breed of pay-by-performance marketing that works.

We’d love to hear your feedback on Shifting Focus - Why Sales and Marketing Should Stop Getting the Blame and how it has helped you to drive forward your marketing campaign and lead generation activity.

If you’d like more information on any of our services or would like to speak with one of our team on how we ccould help your business, please contact us using the details on the right:

https://www.facebook.com/pages/Your-Sales-Team-Cloud/211696235589197

http://www.linkedin.com/company/your-sales-team-cloud

@ysalesteamcloud