shifting design paradigms a 2011 perspective on addie and isd c indy e dwards copyright 2011...
TRANSCRIPT
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Shifting Design Paradigms
A 2011 Perspective onADDIE and ISD
Cindy Edwards
Copyright 2011 Instructional Design Education Associates
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The Plan
• Perceptions and needs – 3 angles• Influence of Technology on Process• Learning Technology Development• New Look at ADDIE
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Online Learning
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Who we are
What is your role?
Designer
Developer
Trainer/instructor
Manager/supervisor
Director/C-level
Combo
n = 48
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Our Perceptions
• One-dimensional…boring• Ugh! …too much time & work • …live course…Webex• Simple to use, not paper, set own
pace• Needs interaction…not just reading• Sitting, interacting with information• Asynchronous
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Challenges from Online Learning
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Our Challenge: Maintainability
Rapid design and development
Easy editing and revision
Interactions, interest, user control
Maximize value of training
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Organization Perceptions
• Time and effort• Outside vendor use• Access for remote learners• Lack of interactivity with others• Computer skills and learning styles• Inability to observe visually
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Org Challenge: Sustainability
Efficiency
Low operational impact; control
Departmental cross-pollination
High ROI; control
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Learner Perceptions
• Low instructor immediacy• Disconnection, no interactions• Course holding their interest• No Engagement with content• Fear of technology• Time management
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Learner Challenge: Attainability
Convenience, just-in-time
Ease of use
Benefits, WIIFM
Interaction, group cohesion
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Window of Viability
100%
0% 100%
Sustainable
Attainable
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Window of Viability
100%
0% 100%
Sustainable
Attainable
F2F compliance course
Workgroup Blog
Self-paced EPSS
LMS Course
Product Support Wiki
Virtual Worlds
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Viability Curve
100%
0% 100%
Sustainable
Attainable
<efficiency………resiliency>
Viable
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So what?
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What process do you follow?
Face to Face Online
ADDIEOther
ADDIEOther
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Industry Influences
Military:ISD
efficiency, learning styles
large audiences
System Theory: Dick & Carey
design as a systemcontext, content,
learning, and instruction
Management:PDCA
quality controlplan-do-check-act
Technology: Rapid Development
minimal planning, prototyping,
iterative development
1940
1960
1980
20001984
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Analyze
Design
Develop
Implement
Evaluate
Instructional Design
Analyze
Design
Build
Test
Deploy
Web Design
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ADDIE Paradigm
Analyze
Design
Develop
Implement Evaluate
In Search of the Elusive ADDIE Model
Michael Molenda2007 ISPI
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ADDIE
sucks!
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…or does it?
Does not appear to be scalable Model not iterative Holistic, cannot be split up to speed
up
Covers basic needs Co-exists with other processes Not just for novices “Production” model Provides legitimacy in simple terms
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What tools do you use?
In-Class
• PowerPoint• Research• Group work• Live demos• Handouts• Case studies• LMS
Online
• PowerPoint• PCs• Labs• Self-paced• Discussions• Captivate• Webex• LMS• Tests
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Tools used to enhance learning…
In-Class
• PowerPoint• Telephone Conference• Internet Conference• Interactive Voting• Webinar• LMS• Self-paced courses
Online
• Webinars• PowerPoint• Internet Conference• Telephone Conference• LMS• Self-paced courses• Interactive Voting
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ISD Web Design
Phase III: Production• Learning object(s)• Usability testing• Evaluation & maintainance
Phase II: Preparation• Task analysis• Learning objectives• Content & navigation• Storyboards & prototypes
Phase I: Planning• Scope, schedule, and cost• Learners, context, constraints• Look and feel
Flexible Design
Analyze
Design
Develop
Implement
Evaluate
Analyze
Design
Build
Test
Deploy
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Woe am I without ADDIE!!
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New ADDIE Model
Organization Focus Training Pro Focus Learner focus
E
A D DI EA
DD I
E
A D
DI
Scenario: Product support wiki for traveling sales staff
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Resource Requirements
Organization Focus Training Pro Focus Learner focus
E
A D DI EA
DD I
E
A D
DI
Who will support D & D?Why is Organization E bigger than yours?
How does this relate to the Viability?
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After the Fact
• Perceptions and needs –> 3 angles• Influence of technology on learning• Learning + Technology = New Paradigm• ADDIE reused and recycled
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Shifting Design Paradigms
A 2011 Perspective onADDIE and ISD
Copyright 2011Instructional Design Education Associates
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Cindy Edwards 916.834.2442 [email protected]
ideassoc.com
Copyright 2011Instructional Design Education Associates