Shift Innova Company Brief

Demand and technology uncertainty accelerating

If you are in a high

uncertainty

industry, you must

excel at innovation…or die.

How to innovate and avoid the Kodak moment?

““I encourage our employees to go down blind alleys and experiment, If we can get processes decentralized so that we can do a lot of experiments without it being very costly, we’ll get a lot more innovation.”

Jeff Bezos, Amazon Founder and CEO

Our structured innovation process

helps intrapreneurs and entrepreneurs

introduce new products and

services faster and efficiently by

reducing resources wastefulness and

increasing customer adoption

and profitability

Innovation Process

2.Product

Market Fit 3.

Scale1.

Discovery

✔ ✔

Different starting points depending on current company innovation path, product, customer and market development

3-Step Innovation Process

2.Value

Proposition Canvas, Lean,

Analytics

3.Business

Model Canvas & Growth Hacking

1.Market

Research & Design

Thinking

• Analyze new tech, consumer and market trends

• Brainstorm new solutions, understand real needs, synthetize

• What are customer really trying to get done, pains, gains.

• Do we really alleviate pains, bring gains?

• Build MVP, test, learn, iterate

• Build and iterate new business models

• Track, measure, learn and scale; message, channels and pricing

3-Step Innovation Methods

Customer Centric

Constant interaction and observation of current and future customers will increase customer adoption

Co-creative

Focused on co-creation leveraging current company expertise and resources .

Metrics driven

To avoid biases and wrong assumptions we develop hypothesis & test them throughout the innovation process

Our Methodology Is

Innovation consultant with 15+ years of corporate and startup experience.

Experience working with entrepreneurs and intrapreneurs to uncover insights that help

create products and services customers really need and building sustainable

business models. Expert in methods and tools like design thinking, value proposition

canvas and business model canvas. MBA with global mindset, having lived and

worked in Peru, US, Australia, Singapore and the UK.

Susana VidalInnovation Consultant & CEO

Shift InnovaShiftinnova.com