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Shift Innova Company Brief
Demand and technology uncertainty accelerating
If you are in a high
uncertainty
industry, you must
excel at innovation…or die.
How to innovate and avoid the Kodak moment?
““I encourage our employees to go down blind alleys and experiment, If we can get processes decentralized so that we can do a lot of experiments without it being very costly, we’ll get a lot more innovation.”
Jeff Bezos, Amazon Founder and CEO
Our structured innovation process
helps intrapreneurs and entrepreneurs
introduce new products and
services faster and efficiently by
reducing resources wastefulness and
increasing customer adoption
and profitability
Innovation Process
2.Product
Market Fit 3.
Scale1.
Discovery
✔ ✔
Different starting points depending on current company innovation path, product, customer and market development
3-Step Innovation Process
2.Value
Proposition Canvas, Lean,
Analytics
3.Business
Model Canvas & Growth Hacking
1.Market
Research & Design
Thinking
• Analyze new tech, consumer and market trends
• Brainstorm new solutions, understand real needs, synthetize
• What are customer really trying to get done, pains, gains.
• Do we really alleviate pains, bring gains?
• Build MVP, test, learn, iterate
• Build and iterate new business models
• Track, measure, learn and scale; message, channels and pricing
3-Step Innovation Methods
Customer Centric
Constant interaction and observation of current and future customers will increase customer adoption
Co-creative
Focused on co-creation leveraging current company expertise and resources .
Metrics driven
To avoid biases and wrong assumptions we develop hypothesis & test them throughout the innovation process
Our Methodology Is
Innovation consultant with 15+ years of corporate and startup experience.
Experience working with entrepreneurs and intrapreneurs to uncover insights that help
create products and services customers really need and building sustainable
business models. Expert in methods and tools like design thinking, value proposition
canvas and business model canvas. MBA with global mindset, having lived and
worked in Peru, US, Australia, Singapore and the UK.
Susana VidalInnovation Consultant & CEO
Shift InnovaShiftinnova.com