shelby park saturday & sunday september 3 & 4,...
TRANSCRIPT
Shelby Park
Saturday & Sunday
September 3 & 4, 2016
Executive SummaryExecutive SummaryExecutive Summary
Jammin’ Out East™ is one of the largest music festivals and entertainment networking events in the Middle Tennessee area. This event is the first of its kind to showcase the most prolific stars
and talent in the area. The goals of the concert are to provide a platform for entertainment professionals to network and to create a great opportunity for businesses to market with the most
diverse avenues in mass media.
Jammin’ Out East Music Festival will also benefit the students and athletes of East Nashville Magnet School by providing the much needed financial support for the building of a sports
complex (Football Stadium) for this storied school. It will set the stage for thousands of students, loyal music lovers and a wide array of inspiring artists and professionals.
The East Nashville Football Stadium Foundation, a 501(c)3 organization, in conjunction with
Wells Entertainment are seeking financial sponsors to help shift the ranks of success. In conjunction with local and regional media outlets, we will promote sponsor’s products, services
and artists while establishing future business ventures with those involved. With corporate marketing going in a new direction and the entertainment industry being used as a forefront, this event will indeed become the blueprint for this booming collaboration. The artist lineup for this
festival will be announced on April 1st, 2016! BOTTOM LINE: If your product or company is appealing to music lovers and the people of Nashville . . . then, you have to be represented at
“Jammin’ Out East Music Festival”.
The EventThe EventThe Event
Wells Entertainment Group is a Tennessee based media marketing and promotions firm. Our staff has 60-plus years of combined experience in the concert and promotions industry. We provide the
most innovative strategies for aligning corporate brands with key consumer groups. Entertainment based campaigns are our specialty. By combining marketing tactics,
communication technology and entertainment allure, we capture and hold consumer interest. As traditional advertising channels become less certain, we continue to develop new streams of
revenue for our clients.
The plan is for “Jammin’ Out East” to become an annual 2-day music festival featuring some of the biggest names in music. Our efforts will benefit and promote East Nashville Football Stadium
Foundation’s quest to build a football complex for this storied school. Jammin’ Out East will take place on Saturday & Sunday September 3rd & 4th 2016, in Shelby Park which is in the heart of
beautiful East Nashville. It will host over 20,000 music fans. Sponsors will receive up to 5 months of television, radio, print, internet and outdoor advertising for this charitable event. In the event of cancellation, postponement, interruption, relocation or curtailment for any unforeseen cause
(s) including inclement weather, our event cancellation insurance rider will protect event organizers, sponsors and investors. Admission tickets will be available at Tix.com for global
access and select ticket outlets all over Middle Tennessee. Advance tickets will range from $25 to $35. VIP tickets will be available for $75 each. VIP ticket purchases will include premium seating
and admission into the pre-show Meet and Greet with the artist and sponsors.
ScopeScopeScope
●● 2016 Jammin’ Out East2016 Jammin’ Out East2016 Jammin’ Out East™™™ To Benefit East Nashville Football Stadium FoundationTo Benefit East Nashville Football Stadium FoundationTo Benefit East Nashville Football Stadium Foundation
● Some Of The Most Popular Acts in Music Today ● Some Of The Most Popular Acts in Music Today ● Some Of The Most Popular Acts in Music Today
● Saturday & Sunday September 3rd & 4th Of 2016 ● Saturday & Sunday September 3rd & 4th Of 2016 ● Saturday & Sunday September 3rd & 4th Of 2016
● Venue: Shelby Park In The Heart Of Beautiful East Nashville● Venue: Shelby Park In The Heart Of Beautiful East Nashville● Venue: Shelby Park In The Heart Of Beautiful East Nashville
● More than 20,000 Music Fans in Attendance ● More than 20,000 Music Fans in Attendance ● More than 20,000 Music Fans in Attendance
● 30,000 Program Guides distributed to Key Consumer Locations ● 30,000 Program Guides distributed to Key Consumer Locations ● 30,000 Program Guides distributed to Key Consumer Locations
● Local And Regional TV, Radio, Print, Internet and Outdoor Advertising ● Local And Regional TV, Radio, Print, Internet and Outdoor Advertising ● Local And Regional TV, Radio, Print, Internet and Outdoor Advertising
● Branding on Stage, Concessions, Banners, and Marquis ● Branding on Stage, Concessions, Banners, and Marquis ● Branding on Stage, Concessions, Banners, and Marquis
● Jumbotron LED Video Screens displaying Performances and Sponsor Images ● Jumbotron LED Video Screens displaying Performances and Sponsor Images ● Jumbotron LED Video Screens displaying Performances and Sponsor Images
The VenueThe VenueThe Venue
Shelby Park is a large, urban multi-use park in the heart of East Nashville. Shelby Park sits along the Cumberland River and features amazing river views. Migratory bird and other wildlife viewing opportunities; playgrounds; a fenced off-leash dog park; adult and youth softball fields; the Old
Timers adult baseball fields; 9 and 18 hole golf courses; Sevier Lake, popular for casual fishing; a Cumberland River boat launch ramp; several reservable picnic shelters; and the Shelby Park
Community Center which offers free programs as well as basketball, tennis and multi-use courts. This will be the first music festival to take place in this magnificent park.
Projected Marketing Tactics Projected Marketing Tactics Projected Marketing Tactics
1. Press Releases :1. Press Releases :
3. Internet :3. Internet :
◊ A comprehensive, all inclusive press release will be created and distributed through email, established entertainment and media contacts, mailings and face-to-face to selected media delegates on local and national levels
◊ List local and national media outlets such as: The Tennessean, Nashville Scene, Pollstar and many more
◊ Postings and bulletins will be created and posted on major social networking sites such as Facebook.com, insragram.com, Twitter.com and more ◊ Mass emails will be sent through individual social networking pipelines on Yahoo.com, Hotmail.com, G-mail and networking sites, company directories and university email servers and event boards
◊ Banners for the event will be posted on over 30 websites including involved sponsors, artists, and entertainment company sites
◊ All bulletin board posting and forum sites such as Craigslist.com as well as Nashville Entertainment and Lifestyle websites will be utilized as well
5. Newspaper / Publication Ads :5. Newspaper / Publication Ads :
4. Radio Commercial Ads :4. Radio Commercial Ads :
◊ A collaborative “street team” will be formed to conduct “guerilla” marketing strategies ◊ Individual teams will be dispatched to separate marketing zones broken up into geographic areas as well as focal points including; clubs/lounges, college/universities, shopping areas, clothing stores and highly concentrated areas ◊ A preferred internship program will be established from which a team of apprentices from select neighboring universities will be formed. This will provide boundless experience to the students of our communities
◊ Print ads that are comprised of images of featured artists, sponsors and event info will be placed in all local publications.
◊ We will generate interview/article
publicity about the event on behalf of
artists, reputation of sponsors and the
organizations involved
2. Flyers / Posters :2. Flyers / Posters :
◊ Radio commercial ads that consists of the music of featured artist’s participating and event info will be aired on major local radio stations ,as well as the hottest internet podcasts and radio shows ◊ Radio targets include: Mix 92.9, Lightning 100, WQQK 92Q, Jack FM, as well as radio stations in Memphis, Chattanooga and Birmingham, AL
6. Artist “Plugs” and Branding : 6. Artist “Plugs” and Branding :
◊ Provide artists and potential media support contacts with marketing materials such as T-shirts, stickers, and etc.
◊ Establish recognition of artists, prospective supporters and entertainers to “plug” the event during all broadcast opportunities
Corporate Sponsor Levels Corporate Sponsor Levels Corporate Sponsor Levels
One Hundred (100) - VIP Passes Twenty Four (24) - All Access Passes (Backstage Passes) Private On-Site Tent with Unlimited Beer and Wine Company Logo (Wall) Behind All Artist Photo-Ops Title Sponsorship Recognition for Twenty (20) Weeks of Radio Ads and Print Media Prominent Banners and Signage Displays Covering the Stage and Areas Throughout the Festival Marketing Material (i.e. Websites, Posters, Promo Material, T– Shirts, Flyers, Commercials)
Only 2 Platinum Sponsorship Packages Available
$30,000 PlatinumPlatinumPlatinum
GoldGold
Eighty (80) - VIP Passes Twenty (20) - All Access Passes (Backstage Passes) Private On-Site Tent with Unlimited Beer and Wine Company Logo (Wall) Behind All Artist Photo-Ops Media Sponsorship Recognition for Twenty (20) Weeks of Radio Ads and Print Media Prominent Banners and Signage Displayed Throughout the Festival Marketing Material (i.e. Websites, Posters, Promo Material, T– Shirts, Flyers, Commercials)
Only 3 Gold Sponsorship Packages Available
$20,000
SilverSilver
One Hundred (100) - VIP Passes Ten (10) - All Access Passes (Backstage Passes) Company Logo (Wall) Behind All Artist Photo-Ops Sponsorship Recognition for Twenty (20) Weeks of Print Media Shared Banners and Signage Displayed Throughout the Festival Marketing Material (i.e. Websites, Posters, Promo Material, T– Shirts, Flyers, Commercials)
$10,000
BronzeBronze
Fifty (50) - VIP Passes Ten (10) - All Access Passes (Backstage Passes) Company Logo (Wall) Behind All Artist Photo-Ops Sponsorship Recognition for Twenty (20) Weeks of Print Media Shared Banners and Signage Displayed Throughout the Festival Marketing Material (i.e. Websites, Posters, Promo Material, T– Shirts, Flyers, Commercials)
$5,000
All Sponsorships are Tax Deductible East Nashville Football Stadium Foundation, Inc. is a Registered 501(c)3 Organization
Private Sponsor Levels Private Sponsor Levels Private Sponsor Levels
PlatinumPlatinum
Twelve (12) - VIP Passes Unlimited Access to Beer and Wine in the VIP Tent Two (2) - All Access Passes (Backstage Passes) Special Recognition In Event Program (30,000 Programs)
$1,000
Gold Gold
Six (6) - VIP Passes
Unlimited Access to Beer and Wine in the VIP Tent
Special Recognition In Event Program (30,000 Programs)
$500
SilverSilver
Four (4) - VIP Passes Unlimited Access to Beer and Wine in the VIP Tent Special Recognition In Event Program (30,000 Programs)
$400
BronzeBronze
Two (2) - VIP Passes Unlimited Access to Beer and Wine in the VIP Tent Special Recognition In Event Program (30,000 Programs)
$200
All Sponsorships are Tax Deductible East Nashville Football Stadium Foundation, Inc. is a Registered 501(c)3 Organization
Advertising Schedule Advertising Schedule Advertising Schedule
Operation Sponsorship Confirmation Deadline: Monday, February 15, 2016
Program Guide Confirmation Deadline: Friday, February 19, 2016
Launch Phase I Marketing - Media Publicity: Friday, March 01, 2016
Launch Phase II Marketing - Commercial Advertising: Friday, April 01, 2016
Launch Phase III Marketing - High Impact Advertising: Wednesday, May 04, 2016
Tickets Sales Will Begin On Saturday, March 02, 2016
Our TeamOur TeamOur Team
Executive Producer East Nashville Football Stadium Foundation,Inc.
Junior Ward President
615.424.1717 [email protected] www.EastNashvilleStadium.com
Project Manager Mandel Wells M.P. Managing Partner
Wells Entertainment Group 615.496.4470
Project Manager Alphonso Harvey M.B.A.
C.E.O / President Music City Med
615.480.7102 [email protected]
Marketing / Event Managers Joe Campbell 615-481-9185
Marcus ‘Showtime” Jackson 615-557-5071
December 13, 2015 Wells Entertainment along with the East Nashville Football Stadium Foundation, Inc. are making plans for the First Annual Jammin’ Out East Music Festival™. The success of this event will depend largely on sponsors who lend their names and financial support to this event. The money we raise this year will go to East Nashville Football Stadium Foundation, Inc. This years goal is Two Hundred and Fifty Thousand Dollars ($250,000.00). By participating as a sponsor, your organization will benefit from extensive exposure through media campaigns and promotional efforts covering all of Middle Tennessee. With the purchase of a sponsorship package your company will receive excellent exposure to this important segment of your target audience. We have four levels of corporate sponsorship packages available. You can select the level of participation that best meets your need and be secure in the knowledge that your sponsorship fee will be used to help the current and future students of East Nashville Magnet School. We're counting on your support and will be happy to answer any questions you may have. Thank you in advance for your willingness to support the efforts of East Nashville Football Stadium Foundation. Help us make a difference in our community. Sincerely, Junior Ward President East Nashville Football Stadium Foundation, Inc. East High Class of 1960 Mandel Wells Managing Partner Wells Entertainment Group East High Class Of 1986
East Nashville Football Stadium Foundation, Inc. is a registered 501(c)3 organization.