Energy drinksRedRed-bull Cloud 9

Group members:members:Sanjay Tasneem Uzair Urvi Ganesh Raman 61019 61020 61021 61022 61023 61024

Introduction:Introduction:RedRed-bullRedRed-bull was created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. Red Bull Energy Drink has been specially developed to provide the additional energy that athletes need to overcome physical and mental stress during training and before, during and after competitive events. Athletes from a variety of sports rely on the power of Red Bull Energy Drink.

Cloud 9Cloud 9 is manufactured by Goldwin Healthcare Pvt. Ltd., the specialists in the manufacture of 100% Natural Lifestyle Energy Drinks, CaffeineCaffeineFree Cola, and Carbonated fruit beverages. Cloud 9, the brainchild of the Ganatra family, achieves this exact balance of 'energy, health & refreshments' through the perfect combination of naturally occurring. Cloud 9 today has grown on to become the second biggest player in the Energy Drinks market.

Red-bull market across the world.

RESEARCH METHODOLOGY Types of research: Descriptive research

Number of respondent: 30

People to whom we approached: classmates, friends, neighborhood

Q.1) which drink do you prefer the most.?

RedRed-bull 20 15 10 5 Cloud 9 XXX

Conclusion:Conclusion:Red-bullRed-bull- 72% Cloud 9- 18% and 9XXX 10% According to the graph red-bull is preferred most by the consumers. red-

Q.2) It is consumed by whom (your age).?

20 15 10 1515-19 5

2020-25

more 2525-30

Conclusion:Conclusion:(15-19)(15-19)- 15% , (20-25)- 70% , (25-30)- 5% , (more)- 10%. (20-25)(25-30)(more)According to the graph the age between (20-25) the energy drink are more (20consumed.

Q.3) how many drinks do you consume per week.?

1-3 20 15 10 5 0 4-8 more

Conclusion:Conclusion:(1-3)(1-3)- 90% , (4-8)- 7% (0)- 3% . (4-8)(0)According to the graph the energy drinks are consumed more in between once or twice a week.

Q.4) when do you consume it.? While..

20 15 10 studying 5 At work Playing After exercise

Conclusion:Conclusion:PlayingPlaying- 55%, studying- 10% , at work- 5%, after exercise- 30%. studyingworkexerciseAccording to the survey many people consume energy drinks while playing or sports .

Q.5) where do you usually buy energy drink from.?

20 15 10 5 Super market General store Drug store

Conclusion:Conclusion:super market- 60% , drug store- 10% , general store- 30% marketstorestoreAccording to the survey many people buy energy drink from the super markets.

Q.6) How often do you buy energy drinks.?

20 10 15 5 Nearly everyday

once a week

Once a month

Less than above

Conclusion:Conclusion:Nearly everyday- 15% , once a week-78% , once a month- 5% , less than everydayweekmonthaboveabove- 2%.. According to the graph people buy energy drink once in a week.

Q.7) why do you buy energy drinks.?

20 15 10 5 Relieving fatigue Staying awake Nutritional support other Daily routine

Conclusion: Conclusion:FatigueFatigue- 5% , staying awake- 15% , nutritional support- 47% , daily awakesupportroutineroutine- 3% , other- 30%. According to the survey 47% people consume otherenergy drink for nutritional support.

Q.8) How much do you spend on energy drink.?

20 Rs. 100 15 Rs. 200 10 5 Rs. 300-500 300More then above

Conclusion:Conclusion:Rs.(100)Rs.(100)- 80% , Rs.(200)- 15% , Rs.(300-500)- 5%. According to the survey 80% of the Rs.(200)Rs.(300-500)people spend Rs.100 on energy drinks.

Q.9) What are the important factors to choose energy drinks.?energy 20 15 10 5 Usually buy Brought before price Display at T.V comm. Ads shops package others taste brand

Conclusion:Conclusion:Usually buy- 5% , brought before- 5% , energy- 30% , price-10% , T.V comm.- 4% , Ads- 2% , buybeforeenergypricecomm.Adsdisplay at shops- 5% , taste- 20% , brand 15% , others- 4%. According to the graph people shopstasteothersbuy energy drink for the energy it gives.

Q.10) Do you feel more alert when you drink it.?Yes 20 15 No 10 5

Conclusion:Conclusion:YesYes- 92% , No-8%. According to graph shown people feel more alert when they drink it. No-

Q.11) Are you in better mood after drinking it.?Yes 25 20 15 10 No 5

Conclusion:Conclusion:YesYes-95% , No-5%. NoAccording to the survey people are in a better mood after consuming the energy drink.

Q.12) Why do you prefer it most.? Due to..

20 15 10 promotion 5 price place

product

Conclusion:Conclusion:PromotionPromotion- 15% , price-10% , place- 15% , product-60% priceplaceproductAccording to the graph people prefer the energy drink due to its product or its brand name.

Q.13) Are you PROMO dependent when buying the energy drinks.?

20 15 10 5

Yes No

Conclusion:Conclusion:YesYes- 70% , No-30%. No70% people are not dependent on the promo while buying the energy drink.

Q.14) Which energy drink do you think is the healthiest.?

20 15 10 5

RedRed-bull

Cloud 9 XXX

Conclusion:Conclusion:Red-bullRed-bull- 65% , XXX-10% . Cloud 9- 25%. XXX9According to the graph people think that red-bull is more healthier than any other drinks. red-

Q.15) Which energy drink do you think portrays the best image.?RedRed-bull 20 15 10 5 XXX Cloud 9

Conclusion:Conclusion:Red-bullRed-bull- 85% , cloud 9-15% , XXX-0%. 9XXXAccording to the survey people are more towards red-bull, it portrays a good image in redthe eyes of the customers.

Conclusion:Conclusion:From all the analysis we came to know that RED BULL is preferred more by the customer as comparing with other competitive product i.e. CLOUD 9. According to us about 80% of people consume Red bull whereas other 80% 15% 15% people prefer Cloud 9 and remaining 5% are for other energy drinks. RED BULL is the best-selling drinks. bestenergy drink as per our survey. It has also achieved survey. the top most place among the other energy drinks in foreign countries as well. well.