Energy drinks

Red-bull

Cloud 9

Sanjay 61019Tasneem 61020Uzair 61021Urvi 61022Ganesh 61023 Raman 61024

Group members:-

Introduction:-

Red-bull

Red-bull was created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. Red Bull Energy Drink has been specially developed to provide the additional energy that athletes need to overcome physical and mental stress during training and before, during and after competitive events. Athletes from a variety of sports rely on the power of Red Bull Energy Drink.

Cloud 9

Cloud 9 is manufactured by Goldwin Healthcare Pvt. Ltd., the specialists in the manufacture of 100% Natural Lifestyle Energy Drinks, Caffeine-Free Cola, and Carbonated fruit beverages. Cloud 9, the brainchild of the Ganatra family, achieves this exact balance of 'energy, health & refreshments' through the perfect combination of naturally occurring. Cloud 9 today has grown on to become the second biggest player in the Energy Drinks market.

Red-bull market across the world.

RESEARCH METHODOLOGY

Types of research: Descriptive research

Number of respondent: 30

People to whom we approached: classmates, friends, neighborhood…

Q.1) which drink do you prefer the most.?

20

15

10

5

Red-bull

Cloud 9XXX

Conclusion:-

Red-bull- 72% Cloud 9- 18% andXXX – 10%According to the graph red-bull is preferred most by the consumers.

Q.2) It is consumed by whom (your age).?

5

10

15

20

Conclusion:-

15-19

20-25

25-30more

(15-19)- 15% , (20-25)- 70% , (25-30)- 5% , (more)- 10%.According to the graph the age between (20-25) the energy drink are more consumed.

Q.3) how many drinks do you consume per week.?

5

20

15

10

0

1-3

4-8

more

Conclusion:-

(1-3)- 90% , (4-8)- 7% (0)- 3% .According to the graph the energy drinks are consumed more in between once or twice a week.

Q.4) when do you consume it.? While..

5

20

15

10

Playing

studying

At work

After exercise

Conclusion:-

Playing- 55%, studying- 10% , at work- 5%, after exercise- 30%.According to the survey many people consume energy drinks while playing or sports .

Q.5) where do you usually buy energy drink from.?

5

10

15

20Super

market

Drug store

General store

Conclusion:-

super market- 60% , drug store- 10% , general store- 30%According to the survey many people buy energy drink from the super markets.

Q.6) How often do you buy energy drinks.?

20

10

15

5

Nearly everyday

once a week

Once a month

Less than above

Conclusion:-

Nearly everyday- 15% , once a week-78% , once a month- 5% , less than above- 2%.. According to the graph people buy energy drink once in a week.

Q.7) why do you buy energy drinks.?

5

20

15

10Relieving fatigue

Staying awake

Nutritional support

Daily routine

other

Conclusion:-

Fatigue- 5% , staying awake- 15% , nutritional support- 47% , daily routine- 3% , other- 30%. According to the survey 47% people consume energy drink for nutritional support.

Q.8) How much do you spend on energy drink.?

20

15

10

5

Rs. 100

Rs. 200

Rs. 300-500More then above

Conclusion:-

Rs.(100)- 80% , Rs.(200)- 15% , Rs.(300-500)- 5%. According to the survey 80% of the people spend Rs.100 on energy drinks.

Q.9) What are the important factors to choose energy drinks.?

20

15

10

5

Usually buy

Brought before

energy

priceT.V

comm. Ads

Display at shops

taste

brand

others

package

Conclusion:-

Usually buy- 5% , brought before- 5% , energy- 30% , price-10% , T.V comm.- 4% , Ads- 2% , display at shops- 5% , taste- 20% , brand 15% , others- 4%. According to the graph people buy energy drink for the energy it gives.

Q.10) Do you feel more alert when you drink it.?

20

15

10

5

Yes

No

Conclusion:-

Yes- 92% , No-8%. According to graph shown people feel more alert when they drink it.

Q.11) Are you in better mood after drinking it.?

25

20

15

10

5

Yes

No

Conclusion:-

Yes-95% , No-5%. According to the survey people are in a better mood after consuming the energy drink.

Q.12) Why do you prefer it most.? Due to..

20

15

10

5promotion

priceplace

product

Conclusion:-

Promotion- 15% , price-10% , place- 15% , product-60%According to the graph people prefer the energy drink due to its product or its brand name.

Q.13) Are you PROMO dependent when buying the energy drinks.?

20

15

10

5

Yes

No

Conclusion:-

Yes- 70% , No-30%.70% people are not dependent on the promo while buying the energy drink.

Q.14) Which energy drink do you think is the healthiest.?

20

15

10

5

Red-bull

XXX

Cloud 9

Conclusion:-

Red-bull- 65% , XXX-10% . Cloud 9- 25%.According to the graph people think that red-bull is more healthier than any other drinks.

Q.15) Which energy drink do you think portrays the best image.?

20

15

10

5

Red-bull

XXX

Cloud 9

Conclusion:-

Red-bull- 85% , cloud 9-15% , XXX-0%.According to the survey people are more towards red-bull, it portrays a good image in the eyes of the customers.

Conclusion:-

From all the analysis we came to know that RED BULL is preferred more by the customer as comparing with other competitive product i.e. CLOUD 9. According to us about 80% of people consume Red bull whereas other 15% people prefer Cloud 9 and remaining 5% are for other energy drinks. RED BULL is the best-selling energy drink as per our survey. It has also achieved the top most place among the other energy drinks in foreign countries as well.