sharon design researcher portfolio
DESCRIPTION
Design research and brand identity communications I have done for companies Shell, Intel, Senz and UL.TRANSCRIPT
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Sharon Goh’s Design works
Brand commercialization to Asia
Car interior design marketing
Unifying a worldwide brand
Target Persona branding
Asics
Research on massage shavers Gamers’ interface laptop design
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Sharon Goh About me -‐ 7 years product design, global branding & consumer research in
Singapore and the Netherlands
-‐ Energy, healthcare, mobile payments and consumer electronics projects in Shell, Philips, UL, Ferrari, Asics
-‐ 2008 – Dutch government scholarship to study Masters of Science in Strategic Product Design in DelI University of Technology
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Brand strategy exper.se
My Core Competencies
- InnovaLng new communicaLons with technology
Global consumer research experience
Digital innova.on knowledge Crea.ve design skills
- Designing unique brand promoLon - Experience in SPSS, quanLtaLve and qualitaLve research
- User experience and 3d design
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1. Shell Brand consulta.on
4. Print & Digital Communica.ons
2. Brand policy wri.ng
3. Packaging design
Global brand communications
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Shell retail communications - Designing the message through the customer journey
Understanding the customer journey to design adver.sing
Packaging designs
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Shell digital innovation - Analysing imagery to create the future energy app
Using 3M’s VAS System eyeball tracking to analyzed the strong points of Shell adver.sing
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Laptop User Interaction Design
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Intel laptop design
Turntable, Dual console keypad feature, Touch sensor entertainment system
Laptop Materials Studies
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Intel laptop design
Turntable, Dual console keypad feature, Touch sensor entertainment system Turntable, Dual console keypad feature, Touch sensor entertainment system
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2. Defined how Ac.flow aerodynamics technology appeal to Ferrari car users – 40-‐50 year old innovators
1. Historical leitmo.v designs of cars and its interiors
4. Prototype User driving – Air pressure sensor tes.ng 3. Vision – Interac.ve Sensory Sea.ng System
Aerodynamics Ergonomics Research
1980s
1990s
2000s
Bass innovaLon model
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Ferrari F430 car interior vision
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1. How men from different ethnic groups value shavers
4. Massage pad design features
2. Electrowave massage Innova.on Studies
3. User scenario – Shaving as a relaxa.on exercise
Massage Shaver Research
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ARIES massage shaver
Smooth pulsaLng of the massage pads provides a soothing therapy on the face
Retractable massage pads for ease while shaving
Philips massage design
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1. Asian shopping consumers & retailers study
4. Different brands associa.on & customer percep.on
2. Customer Segmenta.on analyses from surveys
3. Product values different customer groups look for
Asian region Commercialisation
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senz˚ brand commercialization to Asia
Crea.ng shops aimed towards expanding the premium product range in weather protec.on.
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1. Probes designed to sensi.se before session – sharing everyday running experiences
4. Runner shoe design detailing study improvement 3. Colour & materials studies for 3 runner personas
Dutch runner Sports shoe C&C research
2. Context mapping to define 3 runner personas (Back to basics, Fashion-‐oriented, Compe..ve)
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1. Observa.onal Studies of ladies’ feet problems from wearing high heels
4. Product scenario – Beauty massage for .red feet
2. Current technology trends of body wellness
3. Incorpora.ng UV light & Aromatherapy to design
Health & Wellness Female feet Care
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1. Mobile Payment & Transport Trade show adver.sing
4. CRM Management adver.sing
2. Mobile payment technology services
3. UL Corporate branding
Global mobile payments advertising
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UL technical innovation branding - Marketing mobile innovations and connectivity
Transac.on security services: mobile payment, transport e-‐.cke.ng,
tes.ng and cer.fica.on between banks, governments and mobile
operators.
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More Details of my Design Research Experience … …
“Life is as high as the sky, You’ll never know what you can design, unless you try.”
Thank you for viewing my portfolio!
+65 86916511 + 31 628617053
sharon goh