sharing the latest research on social media and the communications industry (webinar march 5,...
TRANSCRIPT
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Agenda
Introductions
Background of Studies
How Consumers are Accessing the Internet
Online Engagement
Impact of and Attitudes towards Social Media
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Introductions
Moderator:Debbie Friez
@dfriezCapitol Communicator
@CapitolCom
Research Presenter:
Steve Stern @stevemsternWB&A Market
Research@WBandAMktRes
Panelist:Truett Reed
@truettreedSusan Davis International
@SusanDavisIntl
Panelist:Jonathan Rick
@jrickThe Jonathan Rick
Group@JonathanRickGrp
#ComSurvey
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Background of Studies
1Q11 DC and Baltimore Psychographic Study
DC and Baltimore MarkeTrak® Studies:– 3Q11– 2Q12– 3Q12– 1Q13
1Q13 National MarkeTrak® Study
1Q13 Communications Industry Survey
How Consumers are Accessing the Internet
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Types of Internet-Connected Devices Owned
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Types of Internet-Connected Devices Owned (continued)
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Types of Internet-Connected Devices Owned (continued)
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Types of Internet-Connected Devices Owned (continued)
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Types of Activities Done on Smartphones/Tablets
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Types of Activities Done on Smartphones/Tablets(continued)
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Types of Activities Done on Smartphones/Tablets (continued)
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Purchasing Habits on Smartphones/Tablets
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Commentary/Q&A
Moderator:Debbie Friez
@dfriezCapitol Communicator
@CapitolCom
Research Presenter:
Steve Stern @stevemsternWB&A Market
Research@WBandAMktRes
Panelist:Truett Reed
@truettreedSusan Davis International
@SusanDavisIntl
Panelist:Jonathan Rick
@jrickThe Jonathan Rick
Group@JonathanRickGrp
#ComSurvey
Online Engagement
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Online Reviews
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Online Reviews (continued)
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Daily Deal Websites
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Daily Deal Websites (continued)
Baltimore(3Q12)
Washington, DC
(3Q12)
Purchased
34%
Existing only4%
New only10%
Both20%
Purchased
35%
Existing only4%
New only10%
Both21%
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Daily Deal Websites (continued)
Communication Professionals
(1Q13)
National(1Q13)
Purchased
26%
Existing only6%
New only8%
Both11%
Purchased
56%
Existing only5%
New only12%
Both39%
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QR Codes
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Commentary/Q&A
Moderator:Debbie Friez
@dfriezCapitol Communicator
@CapitolCom
Research Presenter:
Steve Stern @stevemsternWB&A Market
Research@WBandAMktRes
Panelist:Truett Reed
@truettreedSusan Davis International
@SusanDavisIntl
Panelist:Jonathan Rick
@jrickThe Jonathan Rick
Group@JonathanRickGrp
#ComSurvey
Impact of and Attitudes towards Social Media
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Sources of News
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Time Spent on Social Media
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Types of Social Media Used
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Interaction with Companies through Social Media
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Perceptions of Social Media
Is Social Media Good or Bad?
Good OK Bad
DC (1Q13) 25% 64% 10%
Baltimore (1Q13) 26% 61% 11%
CommunicationsProfessionals (1Q13)
46% 53% 2%
*Based on a 0 to 10 scale where 0 means “Social Media is horrible” and 10 means “Social Media is great”.
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Perceptions of Social Media (continued)
I have fewer live interactions with people by phone or in-person as a result of social media.
Agreement
It keeps me more connected to people I might not otherwise communicate with.
It makes me feel nervous about my privacy or the security of my information.
I mainly use social media to kill time when I’m bored or have nothing better to do.
People mostly use social media to brag about themselves or their family.
I find most posts from my friends or those I follow to be interesting.
It makes me uncomfortable to be disconnected from social media for too long.
It is an important part of my life.
It keeps me updated about events that are happening.
I have a closer relationship with my friends because of social media.
Divided
Disagreement
*Based on a 0 to 10 agreement scale where 0 means “Completely disagree” and 10 means “Completely agree”.
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Perceptions of Social Media (continued)
Agreement
Is a way for media outlets to reach a broader audience than traditional news sources.
Is a useful forum for people to discuss their opinions and feelings about newsworthy events.
Is replacing traditional news sources.
Provides useful discussion and reactions to newsworthy events.
Is a good source for objective information regarding the news of the world.
Divided
Disagreement
*Based on a 0 to 10 agreement scale where 0 means “Completely disagree” and 10 means “Completely agree”.
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Commentary/Q&A
#ComSurvey
Moderator:Debbie Friez
@dfriezCapitol Communicator
@CapitolCom
Research Presenter:
Steve Stern @stevemsternWB&A Market
Research@WBandAMktRes
Panelist:Truett Reed
@truettreedSusan Davis International
@SusanDavisIntl
Panelist:Jonathan Rick
@jrickThe Jonathan Rick
Group@JonathanRickGrp
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Contact…
For more information on this study please contact Steve Stern
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