sharing medical research through twitter
TRANSCRIPT
Sharing Medical Research through
TWITTER TIP SHEET
Social media messaging should always be tailored to fit the unique platform it’s published on.Social media is a quick and easy way to share information and foster engagement with the public.Effective use of social media can also direct the public to your agency’s website for more in-depth
information. Keep these practices in mind when creating new content:
Does your agency need more social media tips?Contact Lindy Dreyer, Digital Strategist, ICF International | [email protected] | @LindyDreyer
Last Update: November, 2014
Content Considerations
Tweets that have fewer than 100 characters can get you up to 17 percent higher engagement. - Buddy Media, 2013
The following post content types can boost retweets accordingly. - Rogers, 2014
62%PHOTOS
14%QUOTES
16%NUMBERS OR STATISTICS
Boos
t in R
etwe
ets
30%HASHTAGSno more than two per tweet
14%VIDEOS
@
Time and Frequency
Tweets during “busy hours” (8 a.m. to 7 p.m.) receive 30 percent more engagement.
Twitter engagement rates are 17 percent higher on Saturday and Sunday.
- Buddy Media, 2013
- Buddy Media, 2013
SS FTWTM
17%
Compose new Tweet
94 TweetAdd photo Location disabled
Suggested post frequency is 4–10 tweets a day.
Content Theme and WordUsage Considerations
Tweets containing these words are most likely to be retweeted:
- Widrich, 2013
#You
#Retweet#Follow
#Please
#Social media#Check it out
#New blog post
#How to
#Great#10
Platform-Specific Features
Specifically ask your followers to “Retweet”, it's 23 times more effective than asking for a "RT". -Buddy Media, 2013
Tweets with links get 86% more retweets.- Patel, 2014
“Retweet”
86%MORE!
no links links
TMS DG 1014 0326