facebook and twitter - developing a proper presence for your aesthetic medical practice
DESCRIPTION
Presentation given to Vegas Cosmetic Surgery 2012 meeting on June 6, 2012TRANSCRIPT
Facebook & TwitterDeveloping a Proper
Presence for Your Practice
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
• 900 million active users on Facebook; Milestone: ½ BILLION people used Facebook in a single day.
• 62% of adults worldwide now use social media.• Social networking is most popular online
activity, with 22% of time online spent on channels like Faceboak, Twitter, and Pinterest.
• Over 20% of Facebook users are on Pinterest daily• Social media users who receive great service
tell an average of 42 people (compared to just 9 for social absentees).
New Social Stats
Sources: http://thesocialskinny.com/99-new-social-media-stats-for-2012/
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
KnowLikeTrust
Conversation* needs to be
flowing for it to work *conversations = 2 way
Reminder
Sources: Reach Local & f8 KeynoteUse Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social Media
• Transparency leads to credibility & trust
• No hidden agendas
• Be Authentic
• Be Humble
• Be Yourself / Brand
• Controlling vs. *influencing* Image Source: EverydayTenacity.com
NEW TOOLS
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Varied page admin levels
Image source: Mashable
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Scheduling a Post
Clock = SCHEDULING ICON
Note: Date can also be in the past & it will drop in to the proper spot in your timeline
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Scheduling a Post
EdgeRank
1.Affinity2.Weight3.Relevenc
y
Together they can push your content to the top news
Image Source: advancedfanpagesolutions.com
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
EdgeRank
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Fresh & RELEVANT content
CNN Study – 75% get their news from social sites & email (& blogs)
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
• Be a resource: your own content & shared content
• Moderate• Respond & engage
(notifications via FB email notification and/or HyperAlerts
• Connect• Keep it fun and mix
it up!
Ask Questions
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
AND RESPOND~
Call them by name with the @ tag
Ask for the “like”
Promoted Posts
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Click “public” to make this box appear
It recalculates reach as you change budget
Set run time
Note: You cannot run promoted posts unless you have 400+ fans.
Tabs, Apps, Widgets
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Add Your eBlast sign up form & archive
Exclusive Offers
Contests
Photos in logical albums *(and add fresh content frequently)
Upload videos
Point to other social platforms
Seminars & other events
Top Fans = (loyalty, EdgeRank, recognition, fun, etc!)
Check Your Messages & Hidden Posts
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
To Tweet or Not to Tweet
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Relationships are Fueled by Conversations
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
80% of Twitter usage is outside of twitter… people update anywhere, anytime… imagine what that means for bad customer experiences!?
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
• Share publications• Educational info• Be selfless• Not # times of day but
VALUE of the post• Info on topics YOUR client is
interested in• Mommy blogs• Beauty• Health• Fitness, etc…
Provide Value 1st Momentum Mktg.
• Look for opportunities to take advantage of something bigger than yourself– Queen’s Jubilee, Royal
Wedding, Oscars– Heroic act in local news
• BE NIMBLE• Be SMART – 3 second rule
What to Share
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
• Alert followers of something big on the horizon (build anticipation!)
• Add comments when you RT (re-tweet)
• Don’t just schedule – HAVE LIVE INTERACTIONS TOO
• Stick to your brand’s voice
• Context is king – make sure you don’t lose the message in 140 characters
• Use #hashtags so peeps can follow subject, but don’t “#geekout with @’s and #Syntax LOL <-This!:”
What to Share
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Monique’s Fave Resources:
BudURL (link shortener) with analytics
Platform to manage tweetsHootsuite,TweetdeckSocialOomphetc…
Twellow (Yellow Pages)
Manage Flitter (for managing follows and un-follows)
You Can Measure
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Thank You!