sharing asus’s experience in becoming a global brand
DESCRIPTION
Willy Halim, Country Manager, Asus Indonesia, shared the company's experience in becoming a global brand, at the Taiwan Excellence International Brand Forum, Hotel Mulia Jakarta, September 30, 2010. http://taiwanexcellence.netTRANSCRIPT
ASUS
TAITRA - International Brand Forum - 2010
Confidential
ASUS Brand Story
Confidential
ASUS become WW#1 MB maker
ASUS become WW#1 graphic card maker
WW#3 Consumer NB
Confidential
Global Economic Crisis
Confidential
ASUS Brand Portfolio
Confidential
1st to adopt the most stringent EMI testing standard that is 30% stricter than the industry standard.1989
2004
2005
2007
2008
2009
1st 8-Phase Power Design1st to introduce Stack Cool Technology which uses 4 extra layers in the PCB to improve the system's thermals.
1st Stack Cool 2 PCB Design
Turbo Key: instantly boosts performance by up to 5%Stack Cool3+ and Stack COol3 Technologies effectively lower temperatures by up to 17%
Introduced Q-Shield; 1st to provide 4X better EMI/ESD protection
1st True 16-Phase Power DesignTurboV: an easy-to-use real-time O.C. utility capable of breaking the O.C. bottleneck and pushing O.C. performance to the limit.Introduced HE 95 Technology; the 1st to adopt 2oz Copper PCB in motherboards (P5E64WS EVO)
ASUS: Innovation LeaderASUS: Innovation Leader
Bring Tomorrow’s Technology Today
Confidential
Aerospace-level Thermal DesignCeraM!X Heat-sink Coating Tech.
Premium Ceramics material which is widely used in Commercial & military aircrafts and space shuttles because it retains dimensional stability through a range of high temperaturesand exhibit very high mechanical strength, and it also provides LARGER SURFACE for heat dissipation
Excellent heat conduction + thermal radiation
→ Best heat-dissipating even under poor air-flow environment
Micro-porous ceramic + Uneven surface
→ 50% larger surface to effectively drive heat away from components
Superb heat-resistance + Oxidation-resistance
→ Ultimate Reliability Uneven surface is just like tiny fins extended from heat sink, effectively
conduct heat to the air
CeraM!X surface has larger area to dissipate heat
No CeraM!No CeraM!XX
(even)(even)
With CeraM!XWith CeraM!X(uneven)(uneven)
Confidential
Confidential
TPU (TurboV Processing Unit)
Confidential* Testing result may differ from the system components that used.
TPU (TurboV Processing Unit)
Confidential
We are responsible for the our world …We are responsible for the our world …
ASUS EPU: One small step for ASUS EPU: One small step for man, one giant leap for mankind!man, one giant leap for mankind!
Confidential
97% of ASUS MBs designed with EPU
System-level power conservatio
n
Performance mode
on demand
EPU (Energy Processing Unit)An active way of conserving power and the
environment
Confidential
EPU (Energy Processing Unit)
* Testing result may differ from the system components that used.
Auto reduce unnecessary power consumption
under different usage scenarios!
Heavy Loading
Confidential
Quality story :in the Space
Confidential
ASUS W1,2004ASUS W1,2004First carbon fiber notebook.First carbon fiber notebook.
Confidential
ASUS S6,2006ASUS S6,2006First notebook ever using genuine leather.First notebook ever using genuine leather.
Confidential
ASUS U6 Bamboo, 2008ASUS U6 Bamboo, 2008Sustainable materials.Sustainable materials.
Confidential
ASUS NX Series, ASUS NX Series, 20102010
A new perception.A new perception.
Confidential
Confidential
More than 9 awards everyday !
GOLD
Confidential
Globalization in Service
US2 Service Centers
(additional 2500 FedEx points)
Support 37 languages
EU21 Service Centers
APAC54 Service Centers
APAC RC:35TW RC:12China RC:7
(+ASP/Disti=100)
Confidential
ASUS has 20 service centers all over Indonesia
Thank you !