sharesquare tear sheet overview & html5 web apps

ShareSquare http://getsharesquare.com [email protected] • Physical world hyperlink: “one scan = one click” • Pull marketing – discovery, direct response, lead generation, sweepstakes, distribution • Connects the ofﬂine environment to an interactive online world • Tipping point = ~100MM smartphones (US) • ~50MM scanning apps installed & counting (US) • QR Codes user awareness 10-14X higher than 1-year prior (Google Trends) • SoLoMo World – Social, Local, & Mobile behaviors dominate • Not “the panacea” of marketing, rather, QR Codes are an effective tool in the marketing mix based on the end objective • Create, Communicate, Curate, & Convert from one platform • Presentation – HTML5 web app experience: video, pics, share, instant win, email, & more • Built-in analytics • Optimize & change content in seconds, not days • Flat Payment Plans – no set up fees, no hosting fees, no scanning fees, no data transfer fees • Download Music and Apps • Reward engagement with a valuable offer – Remember, it’s not the path but the destination that matters (exclusives, free “stuff”, sweeps, etc.). • The Message Matters: Always include a call to action – “Scan to get exclusive content”, or “Scan to win”, or “Scan for the promo”, etc. • Be Novel but always test prior to deployment. • Be Mindful of Your Medium: provide value beyond the code & be succinct. Segment unique offers into separate calls to action • Educate: additional copy recommended on how to get a scanning app or how to use the URL What are Quick Response (QR) Codes? Why Now? How? The ShareSquare Platform Best Practices Scan for exclusive Access! shsq.re/v1

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ShareSquare is a platform for connecting offline audiences with the bands and brands they love, through immediate calls-to-action and rich engagement on the mobile web, with real-time analytics. Currently focused on enhancing physical and out-of-home promotions in music & entertainment, ShareSquare bridges the offline world with the mobile web. Using the self-serve CMS, artists and advertisers alike can now enhance physical collateral with a ShareSquare QR Code corresponding to a custom HTML5 mobile web app. This now makes the fan’s point of passion actionable: a concert poster, sticker, album cover, merch tag (and more) becomes a rich point of discovery. The fan can immediately experience a music video, download tracks, join mailing lists, easily connect on social networks, win prizes, and even make purchases. Real-time engagement and geo-location analytics allow the ShareSquare creator to update and optimize their campaigns on the fly.

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Page 1: ShareSquare Tear Sheet Overview & HTML5 Web Apps

ShareSquare http://[email protected]

• Physicalworldhyperlink:“onescan=oneclick”• Pullmarketing–discovery,directresponse,leadgeneration,

sweepstakes,distribution• Connectstheofflineenvironmenttoaninteractiveonlineworld

• Tippingpoint=~100MMsmartphones(US)• ~50MMscanningappsinstalled&counting(US)• QRCodesuserawareness10-14Xhigherthan1-yearprior

(GoogleTrends)• SoLoMoWorld–Social,Local,&Mobilebehaviorsdominate• Not“thepanacea”ofmarketing,rather,QRCodesarean

effectivetoolinthemarketingmixbasedontheendobjective

• Create,Communicate,Curate,&Convertfromoneplatform• Presentation–HTML5webappexperience:video,pics,

share,instantwin,email,&more• Built-inanalytics• Optimize&changecontentinseconds,notdays• FlatPaymentPlans–nosetupfees,nohostingfees,no

scanningfees,nodatatransferfees• DownloadMusicandApps

• Rewardengagementwithavaluableoffer–Remember,it’snotthepathbutthedestinationthatmatters(exclusives,free“stuff”,sweeps,etc.).

• TheMessageMatters:Alwaysincludeacalltoaction–“Scantogetexclusivecontent”,or“Scantowin”,or“Scanforthepromo”,etc.

• BeNovelbutalwaystestpriortodeployment.• BeMindfulofYourMedium:providevaluebeyondthecode&

besuccinct.Segmentuniqueoffersintoseparatecallstoaction• Educate:additionalcopyrecommendedonhowtogeta

scanningapporhowtousetheURL

WhatareQuickResponse(QR)Codes?

WhyNow?

How?TheShareSquarePlatform

BestPractices

ScanforexclusiveAccess!

shsq.re/v1

Page 2: ShareSquare Tear Sheet Overview & HTML5 Web Apps

ShareSquare http://[email protected]

Absolutely!Wehavemanyclientstakingthisapproach.Youdon’tloseanyfunctionality—you’llstillhavevideo,pictures,email,etc.

Discoverymadeeasy:UseyourSEMbudgettoimproveresultstopromoteyouruniqueshortURL

Yes!YoucanusetheHTML5Webappasanalternativeorcomplimenttoanativeapp.

Yes!Dropinonelineofcodetoyourwebsiteandmobileuserswillberedirectedtoyourapp.

Yes!AnotherbenefitofusingourplatformistheshortURL,whichwouldallowyoutoleverageyourSEMbudgetandsimplifydiscoveryatareducedcostasopposedtopromotinganativeappinmultiplestorefronts.

Yes!OurpremiumplansallowyoutouseyourowndomainsbysettingoneCNAMErecord-e.g.m.awesome.com.

Yes!OurEnterpriseaccountallowsfullcontrolofthe300x50bannerintheapp.Youcanturnitoff,adservethroughAdMoborAdSense,orrun“house”adpromotionswithoutboundlinks.

Yes!WeofferanInstantWinmoduleandourEmailMemodule.InstantWinidentifieswinnersautomaticallybasedonscansandyourpresetnumberofprizes.Emailmewouldallowforrandomwinnerselectionswithannouncementssentviaemail,Twitter,Facebook,orsomeothermeans.Bothoptionsaregreatleadgenerationtools.

Yes!Youcanenable“LikeLock”whichcompelsusersto“Like”youonFacebookpriortoviewingcontent.Also,youcanpre-populateFacebookandTwittermessages.AndyoucanembedyourTwitterstreamintotheapp.

CanIjustusetheHTML5WebAppwithouttheQRCode?

IfIdon’tneedaQRCodeCampaign,shouldIstilluseShareSquare?

CanIusetheHTML5webappasanalternativetoamobilewebsite?

IsyourshortURLindexedbysearchengines?

CanIcreatemyown“branded”URL?

Isthereawaytoadvertiseintheapp?

CanIrunacontestorsweepstakes?

CanIgeneratemoresocialactivity?

FAQScanforexclusiveAccess!

shsq.re/v1

CustomizetheBannerAd

GenerateSocialActivitywithLikeLock