ShareSquare http://getsharesquare.comcontact@getsharesquare.com

• Physicalworldhyperlink:“onescan=oneclick”• Pullmarketing–discovery,directresponse,leadgeneration,

sweepstakes,distribution• Connectstheofflineenvironmenttoaninteractiveonlineworld

• Tippingpoint=~100MMsmartphones(US)• ~50MMscanningappsinstalled&counting(US)• QRCodesuserawareness10-14Xhigherthan1-yearprior

(GoogleTrends)• SoLoMoWorld–Social,Local,&Mobilebehaviorsdominate• Not“thepanacea”ofmarketing,rather,QRCodesarean

effectivetoolinthemarketingmixbasedontheendobjective

• Create,Communicate,Curate,&Convertfromoneplatform• Presentation–HTML5webappexperience:video,pics,

share,instantwin,email,&more• Built-inanalytics• Optimize&changecontentinseconds,notdays• FlatPaymentPlans–nosetupfees,nohostingfees,no

scanningfees,nodatatransferfees• DownloadMusicandApps

• Rewardengagementwithavaluableoffer–Remember,it’snotthepathbutthedestinationthatmatters(exclusives,free“stuff”,sweeps,etc.).

• TheMessageMatters:Alwaysincludeacalltoaction–“Scantogetexclusivecontent”,or“Scantowin”,or“Scanforthepromo”,etc.

• BeNovelbutalwaystestpriortodeployment.• BeMindfulofYourMedium:providevaluebeyondthecode&

besuccinct.Segmentuniqueoffersintoseparatecallstoaction• Educate:additionalcopyrecommendedonhowtogeta

scanningapporhowtousetheURL

WhatareQuickResponse(QR)Codes?

WhyNow?

How?TheShareSquarePlatform

BestPractices

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ShareSquare http://getsharesquare.comcontact@getsharesquare.com

Absolutely!Wehavemanyclientstakingthisapproach.Youdon’tloseanyfunctionality—you’llstillhavevideo,pictures,email,etc.

Discoverymadeeasy:UseyourSEMbudgettoimproveresultstopromoteyouruniqueshortURL

Yes!YoucanusetheHTML5Webappasanalternativeorcomplimenttoanativeapp.

Yes!Dropinonelineofcodetoyourwebsiteandmobileuserswillberedirectedtoyourapp.

Yes!AnotherbenefitofusingourplatformistheshortURL,whichwouldallowyoutoleverageyourSEMbudgetandsimplifydiscoveryatareducedcostasopposedtopromotinganativeappinmultiplestorefronts.

Yes!OurpremiumplansallowyoutouseyourowndomainsbysettingoneCNAMErecord-e.g.m.awesome.com.

Yes!OurEnterpriseaccountallowsfullcontrolofthe300x50bannerintheapp.Youcanturnitoff,adservethroughAdMoborAdSense,orrun“house”adpromotionswithoutboundlinks.

Yes!WeofferanInstantWinmoduleandourEmailMemodule.InstantWinidentifieswinnersautomaticallybasedonscansandyourpresetnumberofprizes.Emailmewouldallowforrandomwinnerselectionswithannouncementssentviaemail,Twitter,Facebook,orsomeothermeans.Bothoptionsaregreatleadgenerationtools.

Yes!Youcanenable“LikeLock”whichcompelsusersto“Like”youonFacebookpriortoviewingcontent.Also,youcanpre-populateFacebookandTwittermessages.AndyoucanembedyourTwitterstreamintotheapp.

CanIjustusetheHTML5WebAppwithouttheQRCode?

IfIdon’tneedaQRCodeCampaign,shouldIstilluseShareSquare?

CanIusetheHTML5webappasanalternativetoamobilewebsite?

IsyourshortURLindexedbysearchengines?

CanIcreatemyown“branded”URL?

Isthereawaytoadvertiseintheapp?

CanIrunacontestorsweepstakes?

CanIgeneratemoresocialactivity?

FAQScanforexclusiveAccess!

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CustomizetheBannerAd

GenerateSocialActivitywithLikeLock