[share-my-toys membership] marketing plan [jiahui lu]
TRANSCRIPT
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[Share-My-Toys Membership]Marketing Plan
[Jiahui Lu]
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Success Metrics
Sell 200 memberships per yearMaintain high customer satisfactionDevelop indirect earnings
Interest on membership monthly payment program
Sales of used, out-of-date equipment
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Market Summary
Maximum memberships: 800Current memberships: 218 Current members live in:
Montpelier, ID Soda Springs, ID Fish Haven, ID
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Additional Target Locations
Preston, IDLogan, UTAfton, WY
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Product Definition
Membership in Share-My-Toys provides the following services: Unlimited use of equipment Free service, maintenance, and replacement
of equipmentMembership lasts for three years
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Competition
Retail recreational equipment stores Recreational equipment rental companies
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Overcoming Disadvantages
Institute low-interest monthly payment program
Open distribution centers in more cities
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Advertising
Local radioLocal TVLocal newspapersAdvertisement mailers
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Public Relations
Conduct public ATV and dirt-bike safety courses
Participate in local outdoorsman radio talk shows