share don't buy your social media community
DESCRIPTION
Don’t grow your social community on your own! Many brands crave a larger social media following on channels such as Facebook and Twitter. But how do you get the numbers brands want with the quality that counts? Using an award-winning social media campaign we will share best practices for aligning with like-minded brands and organizations as a means of building community. Learn the steps to establishing a successful social media partnership between two brands and “sharing” your social media fans. Take away best practices and new ways to think about social media community, engagement and growth.TRANSCRIPT
![Page 1: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/1.jpg)
Share, Don’t Buy Your Social Media Community
#smwshare
![Page 2: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/2.jpg)
#smwshare 2
Patrick KopischkieVP Account Management
Supervisor – Earned Media
HY Connect
@patrickkop @hyconnect
Noah HortonDirector of Foundation Relations
GreaterGood.org
@greatergoodorg
![Page 3: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/3.jpg)
#smwshare 3
Audience Poll
• Who is with a nonprofit?• Who is with an agency or a brand? • Who is just here to learn?
![Page 4: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/4.jpg)
#smwshare 4
58% of businesses place greater emphasis on cross-sector partnering than they have in the past.
The Guardian, 2012
![Page 5: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/5.jpg)
#smwshare 5
Why Brands Partner
Create Buzz
![Page 6: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/6.jpg)
#smwshare 6
Why Brands Partner
Create Buzz
Product Innovation
![Page 7: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/7.jpg)
#smwshare 7
Why Brands Partner
Create Buzz
Product Innovation
Build Brand
![Page 8: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/8.jpg)
#smwshare 8
Why Brands Partner
Create Buzz
Product Innovation
Build Brand
Grow Customer Base
![Page 9: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/9.jpg)
#smwshare 9
Why Brands Partner
Create Buzz
Product Innovation
Build Brand
Grow Customer Base
Efficiencies
![Page 10: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/10.jpg)
Most brand alliances fail. Why?- not equal value - mismatched brands- confusing strategyBRAND sense, Martin Lindstrom
![Page 11: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/11.jpg)
5 Elements of a
Successful Social Media
Partnership
![Page 12: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/12.jpg)
#smwshare 12
5 Elements of a Successful Social Media Partnership
Compelling Story
Turn what you have to sell into a story.
![Page 13: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/13.jpg)
#smwshare 13
Information Overload
People share stories, not ads
The story matters now more than ever
![Page 14: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/14.jpg)
#smwshare 14
Chasing the Dream
Stories are now advertising
![Page 15: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/15.jpg)
#smwshare 15
Mean Stinks, Stop Girl Bullying
Secret + Rachel Simmons
![Page 16: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/16.jpg)
#smwshare 16
Facial Hair Improves Performance
Wahl + Stats, Inc.
![Page 17: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/17.jpg)
![Page 18: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/18.jpg)
#smwshare 18
5 Elements of a Successful Social Media Partnership
Like-minded Partner
If it is hard to explain “why this partner” it is not a good fit.
![Page 19: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/19.jpg)
#smwshare 19
GreaterGood.org Demographic
![Page 20: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/20.jpg)
#smwshare 20
Tiffany & Swatch
![Page 21: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/21.jpg)
#smwshare 21
Check Engagement Levels
![Page 22: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/22.jpg)
#smwshare 22
Who Do You Want to Work With?
![Page 23: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/23.jpg)
#smwshare 23
5 Elements of a Successful Social Media Partnership
“Cause to Action”
When it comes to social media,
the ask is critical.
![Page 24: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/24.jpg)
#smwshare 24
Charity Branding = Differentiation
![Page 25: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/25.jpg)
#smwshare 25
“What do you want us to do??”
![Page 26: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/26.jpg)
#smwshare 26
![Page 27: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/27.jpg)
#smwshare 27
5 Elements of a Successful Social Media Partnership
Engaged Commitment
Be upfront about partnership
terms and expectations.
![Page 28: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/28.jpg)
#smwshare 28
Engagement Starts Here
![Page 29: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/29.jpg)
#smwshare 29
Beware of Pre-defined Partnerships
![Page 30: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/30.jpg)
#smwshare 30
Avoid the “S” Word
Why sponsor when you can partner?
• Active vs. passive• Less restrictive,
more memorable
![Page 31: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/31.jpg)
#smwshare 31
Which one Would you Talk About?
![Page 32: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/32.jpg)
#smwshare 32
5 Elements of a Successful Social Media Partnership
Share-ability
Make it easy for people to
share your campaign.
![Page 33: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/33.jpg)
#smwshare 33
Make it Bigger Than Social
![Page 34: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/34.jpg)
#smwshare 34
Have Stuff to Share
![Page 35: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/35.jpg)
#smwshare 35
Make it Mobile
of digital content is viewed on a mobile device
percent of people use mobile device to access facebook
![Page 36: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/36.jpg)
#smwshare 36
Choose the Right Time
![Page 37: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/37.jpg)
#smwshare 37
5 Elements of a Successful Social Media Partnership
Compelling Story
Like-minded Partner
“Cause to Action”
Engaged Commitment
Share-ability
![Page 38: Share Don't Buy your Social Media Community](https://reader035.vdocuments.us/reader035/viewer/2022070312/553a1f3a550346722e8b4b35/html5/thumbnails/38.jpg)
#smwshare 38
5 Elements of a Successful Social Media Partnership
Have fun