© 2

013 A

madeus I

T G

roup S

A

1

© 2

013 A

madeus I

T G

roup S

A

2

© 2

013 A

madeus I

T G

roup S

A

Research methodology

3

13

1,531

7

4

Qualitative and quantitative analysis along with extensive analysis of data from: WTO, CAPA,

PATA, ADB, OECD, Frost and Sullivan research estimates

In-depth, one-on-one interviews with thought leaders from the travel industry

Business and leisure travellers

Countries representing both developed and emerging markets

(Australia, China, India, Indonesia, Japan, Korea and Singapore)

Additional market-focused whitepapers

(Australia, China, India, Japan)

© 2

013 A

madeus I

T G

roup S

A

Key insights

4

• As economies in the region converge driven both by a narrowing of the wealth gap

between developed and emerging economies,

and greater liberalisation of trade and of travel –

travel will actually become more divergent

• A greater variety of people will be

travelling for a more divergent set of reasons, with a much

broader range of aspirations, behaviours and

expectations from the travel experience

5

The Me Effect

The fragmentation of

the travel market into

ever-increasing

niches

© 2

013 A

madeus I

T G

roup S

A

The Me Effect

6

Generation ‘S’: Outbound leisure travellers over 65 years of age,

by origin

Source: UN Population Division, Frost & Sullivan estimates

© 2

013 A

madeus I

T G

roup S

A

International business departures by women,

2011 – 2030

7

The Me Effect

Source: Frost & Sullivan estimates

8

Red tape effect

The breaking down of

barriers to travel

within the Asia Pacific

region

© 2

013 A

madeus I

T G

roup S

A

9

53 free trade agreements in 2000

250 in different stages of

development in 2012

The red tape effect Red Tape Effect

© 2

013 A

madeus I

T G

roup S

A

10

Outbound travellers by country

2010 – 2030 (business and leisure) Red Tape Effect

Source: WTO Compendium of Tourism Statistics,

Frost & Sullivan Forecasts

© 2

013 A

madeus I

T G

roup S

A

Outbound departures by country,

2010

11

Red Tape Effect

Note: A single individual can have multiple departures during a year, hence departures

in some countries can exceed 100% of the population

Sources: WTO Compendium of Tourism Statistics, UN Population Division

© 2

013 A

madeus I

T G

roup S

A

Emerging Asian Hotspots

12

In mature markets like Japan, Australia,

Singapore etc. inbound and outbound growth will

be marginal. However there will be strong

inbound growth to obscure markets like Papua

New Guinea, Mongolia, Myanmar and Indonesia

driven largely by their resources."

Mark Dougan, Managing Director, Australia & New Zealand

Frost & Sullivan

“

Red Tape Effect

13

Leapfrog effect

Technology,

infrastructure and

behaviours in the Asia

Pacific region will

leapfrog traditional

behaviours

© 2

013 A

madeus I

T G

roup S

A

Proportion of travellers who frequently use

smartphones for travel-related arrangements and

bookings (2012)

14

Leapfrog Effect

Source: Survey of 1,531 Asia Pacific Travellers, August 2012

Proportion of travellers with aspirations to go

on a cruise holiday, by age group

15

Leapfrog Effect

Source: Survey of 1,531 Asia Pacific Travellers, August 2012

© 2

013 A

madeus I

T G

roup S

A

Asia Pacific high speed rail networks (km)

16

Leapfrog Effect

Source: Frost & Sullivan estimates

17

Barbell effect

Growth particularly at

the upper and lower

ends of the travel

market

© 2

013 A

madeus I

T G

roup S

A

Asia Pacific middle class, 2011 – 2030

18

Barbell Effect

Source: ADB, The Rise of Asia’s Middle Class, 2010, Frost & Sullivan estimates

© 2

013 A

madeus I

T G

roup S

A

19

Barbell Effect Travel expenditure in Asia Pacific by

origin of traveller 2011 - 2030

Source: PATA Tourism Monitor 2012, WTO Compendium of Tourism Statistics and Frost & Sullivan estimates. Assumes no change to average expenditure per trip

*Excludes Singaporean visitors to Malaysia

2011 2030

20

Opportunities for the industry

Determine which customer groups or

segments to target, and develop

increasingly tailored offers for these

groups

1

Improve infrastructure to match the

growth 2

Respond to the diversity 3

Embrace technology to enhance the

customer experience 4

Be collaborative 5

© 2

013 A

madeus I

T G

roup S

A

THANK YOU

Download whitepaper from

www.apacwhitepapers.amadeus.com

blog.amadeus.com/29/01/apacwhitepapers

facebook.com/AmadeusITGroup

Twitter: @AmadeusITGroup