shank robin social networking ignite
DESCRIPTION
TRANSCRIPT
Social Networking Sites
And Marketing
Scott, Chapter 14
Robin Shank
Managerial Marketing
September 24, 2010
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Personal Branding
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Connecting with Fans
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Facebook: Not Just for Students
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MySpace Music
And More!
• Squidoo
• Second Life
• Shopping Sites
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“you can’t go to every party, so why even try?”
(well you can, but you won’t get much done.)
Optimizing Social Networking Pages - for Marketing
Target a Specific Audience
Be A Thought Leader
Optimizing Social Networking Pages - for Marketing
Authentic and Transparent
Lots of Links
Contact me!
Participate
Make It Easy to Find YOU
Experiment
Optimizing Social Networking Pages - for Marketing
Start a MovementQuickTime™ and a
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Video and Podcasting
And Marketing
Scott, Chapter 16
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A Flip Video in Every Pocket
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Getting Started
• Post
• On-line Video Channel
• Vlogging
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Now you’re going…
• Vodcasting
• Invite Customers to submit
• Stealth insertions on YouTube (not)
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Podcasting - How To Do
• Show Prep
• Use a Microphone
• Mobile Recording Gear
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Podcasting - How To Do
• Phone Interviews
• Editing/Postproduction
• Tagging Audio QuickTime™ and a decompressor
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More Podcasting How To Do
• Hosting and Distribution
• Promotion
• BlogQuickTime™ and a decompressor
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Thank You!QuickTime™ and a
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