shai berger's presentation at ecomm 2008
TRANSCRIPT
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Mapping Phonespace:Exposing the hidden structure of the PSTN
Shai Berger
March 13, 2008Mountain View, California
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www.acme.com 1-800-555-ACMEvs.
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www.acme.com
• LinkableBookmark itEmail it
• SearchableIndex it Find it
• DiscoverableAlternate paths
• TaggableMetadata
1-800-555-ACME
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Why would you want to skip phone menus? Hmmm…
Thank you for calling Acme, the world’s leading supplier of widgets, selected for the third year as the highest in customer satisfaction by…
Can’t you remember this for me?
Marketing messages:stop wasting my time.
Have they really?
For service in English please press 1…
Please listen carefully to the following 8 options as our menus have recently changed….
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But what we really want is…
Here’s one way to fix it:
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A Map of “Phone Space”
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A Smart DialingSystem
• How?
• Which numbers?
• Keeping it in sync?
A SpideringSystem for IVRs
• Follow paths fromthe map
• Know when the map is wrong
• Speed and accuracy
Map of Phonespace
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Smart DialingSystem
Map of Phonespace
+ =
“Deep Dialing”
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Introducing…
• Browse the phone map
• Deep Dial from any phone
• Bookmark your favorites
• Record and track call history
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Demo.
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An eComm 2008 presentation –
http://eCommMedia.com for more