Marketing Portfolio

CREATIVE CATALYST I MARKETING/BRANDING/COMMUNICATIONS LEADER I ENTHUSIASTIC INNOVATION

Target: 8518

Open Rate: 12%

Target: 52

Open Rate: 40%

Target: 5520

Open Rate: 24%

Target: 6476

Open Rate: 16%

Ecampaign samples: Targeted, highly creative and highly effective

Strategy: Build wireless confidence in B2B/B2C markets by partnering with Ironman to revolutionize visibility of event

Solution: Turn 1 hour packaged NBC feature into a live 18 hour streaming broadcast, market on-site as well as globally

Results: 8 million viewers, invigorated brand, dynamic growth from 20 to over 110 events worldwide

Strategy: Build wireless confidence in B2B/B2C markets by partnering with Sundance to revolutionize how films can be produced and distributed

Solution: Convert a world class ski lodge into a the worlds first digital movie theatre by wirelessly streaming a high definition world premiere movie

Results: Breathtaking achievement that opened eyes around the world to the possibilities of what movie making could be

Strategy: Build wireless confidence in B2B/B2C markets by partnering with presidential campaign to revolutionize press accessibility on the campaign trail

Solution: Wirelessly connect press entourage to enable live coverage and promote to build confidence in B2B target audience

Results: Immediate availability for press to communicate and publish stories and rising confidence in Intel’s wireless capabilities

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