Graphic Standards Identity Manual

Quick Guide

The Identity Manual should be followed when preparing communications for Sutter Health, the Sutter Health regions, and its Affiliates.

Graphic Standards Identity Manual

This identity manual should be followed when preparing communications for Sutter Health, the Sutter Health regions, and its Affiliates.

- All logos should be obtained through the Sutter Health Brand Center.

- If you need assistance with setting up a new logo, or if the logo is requested for use by a non-Sutter Health organization or a vendor, please contact: David Koszka Creative Services and Brand Manager Strategic Marketing (916) 286-6789.

Arms of plus symbol (gray):Pantone: 60% 426CMYK: 0/0/0/50HEX: 60% 262324RGB: 60% (R=38 G=35 B=36)

Wordmark and arms of plus symbol (teal green):Pantone: 3272 - Teal GreenCMYK: 100/0/48/0HEX: 00AAA6RGB: R=0 G=170 B=166PowerPoint RGB: R=0 G=175 B=175Tagline (gray):

Pantone: 75% 426CMYK: 0/0/0/75HEX: 75% 262324RGB: 75% (R=38 G=35 B=36)

White version:CMYKRGB

The Plus symbol and name may be rendered in white and can only be reversed out of black, corporate teal green or corporate gray.

C:0 M:0 Y:0 K:0R:255 G:255 B:255

Arms of plus symbol (gray):CMYK: 0/0/0/50HEX: 60% 262324RGB: 60% (R=38 G=35 B=36)

Wordmark and arms of plus symbol (black):CMYK: 0/0/0/100HEX: 000000RGB: R=0 G=0 B=0

Tagline (gray):CMYK: 0/0/0/75HEX: 75% 262324RGB: 75% (R=38 G=35 B=36)

Black version:CMYK: 0/0/0/100HEX: 000000RGB: R=0 G=0 B=0

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No other colors may be used for the Sutter Health region and Affiliate signatures. The color of our tagline, We Plus You is gray in the color and grayscale versions. The complete logo lockup must be used in full when printing on any medium, including premium items such as polo shirt etc. The logo may only be reversed out of black, corporate teal green or corporate gray.

The Sutter Health Logo and Signature

The Sutter Health signature consists of the plus symbol, the Sutter Health wordmark, and our tagline, We Plus You rendered in Helvetica Neue Bold. The Sutter Health and Affiliate signature may only be rendered in the following color combinations:

4Signature Clearance Space

The Sutter Health Plus Symbol

Our Tagline: We Plus You

The Sutter Health and Affiliate signatures must have a clear space equal to one third the width of the plus symbol (or the width of a single arm of the plus symbol) surrounding the entire logo. This helps separate the logo visually from any surrounding text or other graphics that might be around or near the logo.

The plus symbol must always be accompanied by the Sutter Health region or Affiliate name and tagline except in the following examples: On a small premium item or other application in which the entire logo is too

small to read the organization's name, the plus symbol may be used alone. The plus symbol may be used as a graphic element on vehicles or in certain

advertising applications; in these instances the formal signature must also be used elsewhere on the vehicle.

In certain campus signs, the plus symbol may be used alone (see signage manual).

No design elements may be added to the plus symbol. No other icon may be used in conjunction with the Sutter Health or Affiliate

signature (see section on co-branding page 10).

Note: can be omitted when the plus is less than .5" high.

We know that were all better off when we work together. Thats why weve chosen a mantra that helps us emphasize our commitment to partnership: We plus you. Its a promise to get better together.

The tagline is part of the Sutter Health lock-up and should always be used in conjunction with the Sutter Health signature on all communications materials, except signage. No other taglines or variations of the taglines are approved for use with the Sutter Health signature.

One line signature for Affiliate

Two lines signature for Affiliate

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The Affiliate Logo, Signature

The signature for Affiliates consists of the plus symbol, the Sutter Health wordmark, the Affiliate name rendered in Helvetica Neue Light and the tagline. The Affiliate name can be set in one or two lines, according to available space.

Affiliate Use of Our Tagline

The tagline is part of the Sutter Health lock-up and should always be used in conjunction with the Sutter Health signature on all communications materials, except signage. No other taglines or variations of the taglines are approved for use with the Sutter Health signature.

Note: When used with an Affiliate, the color of the tagline should match the color of the Sutter Health wordmark.

Note: The tagline should not be used when it would be too small to read, as in promotional giveaways.

No other taglines are approved for use with Affiliate signatures. Illustrated below is the proper use of the new tagline on Affiliate signatures.

Arms of cross (gray):Pantone: 60% 426CMYK: 0/0/0/50HEX: 60% 262324RGB: 60% (R=38 G=35 B=36)

Wordmark and arms of plus symbol (teal green):Pantone: 3272CMYK: 100/0/48/0HEX: 00AAA6RGB: R=0 G=170 B=166PowerPoint RGB: R=0 G=175 B=175

Tagline (teal green)Pantone: 3272CMYK: 100/0/48/0HEX: 00AAA6RGB: R=0 G=170 B=166PowerPoint RGB: R=0 G=175 B=17

Affiliate Signature:Pantone: 426CMYK: 0/0/0/100HEX: 000000RGB: R=0 G=0 B=0

Arms of plus symbol (gray):Pantone: 60% 426CMYK: 0/0/0/50HEX: 60% 262324RGB: 60% (R=38 G=35 B=36)

Tagline (black)Pantone: BlackCMYK: 0/0/0/100HEX: 000000RGB: R=0 G=0 B=0

Affiliate Signature:Pantone: 426CMYK: 0/0/0/50HEX: 262324RGB: R=38 G=35 B=36

Wordmark and arms of plus symbol (black):Pantone: BlackCMYK: 0/0/0/100HEX: 000000RGB: R=0 G=0 B=0

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The Affiliate Logo, Signature Color Combination

7Sutter Health Region Signatures

Sutter Health Region Names & Corporations

The Sutter Health Region name is used when referring to all Sutter Health provider organizations within a given region.

The Region signature may be used on business cards for individuals who work on behalf of the Region, letterhead for official Region use, signage at Region offices and in various communications materials on behalf of the Region.

The Region signature consists of the plus symbol, The Sutter Health wordmark, the Region name rendered in Helvetica Neue Light and our tagline "We plus You". Color breakdowns are the same as Affiliate signatures.

The corporations that make up the Regions include:

Sutter Health Central Valley RegionSutter Central Valley HospitalsSutter Gould Medical Foundation

Sutter Health East Bay RegionSutter East Bay HospitalsSutter East Bay Medical Foundation

Sutter Health Peninsula Coastal Region Mills-Peninsula Health ServicesPalo Alto Medical Foundation

Sutter Health Sacramento Sierra RegionSutter Health Sacramento Sierra Region Sutter Medical Foundation

Sutter Health West Bay RegionSutter West Bay HospitalsSutter West Bay Medical Foundation (dba Sutter Pacific Medical Foundation)

Sutter Health University

Sutter Select

Sutter Health Plus

Sutter Express Care

Sutter Urgent Care

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Alternate Region Signature

The following format may be used when listing Affiliated hospitals and medical foundations in conjunction with the Region signature. An example would be communications materials for employees and the public, including employer marketing, service line marketing, and physician recruitment on behalf of the Region.

Examples of signatures for other Sutter Health organizations are shown below.

Other Sutter Health Organizations & Services

One line signature for major program

Two lines signature for major program

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Major Programs Signatures

Major programs should be rendered together with our logo. Like Affiliates, their names are set in Helvetica Neue Light, but they use a slightly smaller type point size. Examples are shown below. Color breakdowns are the same as Affiliate signatures.

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Two lines signature for department

One line signature for department

Sutter Health Department Signatures

Department signatures should be rendered together with our logo. Like Affiliates, their names are set in Helvetica Neue Light, but they use a slightly smaller type point size. Examples are shown below. Color breakdowns are the same as Affiliate signatures.

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Affiliate department signature

Sutter Health Affiliate Department Signatures

Affiliate department signatures should be rendered together with our logo. Like Affiliates, their names are set in Helvetica Neue Light, but they use a slightly smaller type point size. Examples are shown below. Color breakdowns are the same as Affiliate signatures.

Aligned Programs Co-Branding Vertical Signature

Aligned Programs Co-Branding Horizontal Signature

In cases where an independent program or service is aligned with Sutter Health or an Affiliate, a co-brand signature may be used on brochures. In these instances, the logo of the aligned program appears under or on the same base line as the Sutter Health or Affiliate signature.

Co-branded logos should be scaled to the size of the Sutter Health logo. They are not to appear larger than the Sutter Health logo.

Alternately, the two logos may appear in separate locations on the same piece.

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Co-Branding

Pantone 3272C:100 M:0 Y:48 K:0R:0 G:170 B:16600AAA6

Pantone 647C:100 M:55 Y:5 K:25R:0 G:86 B:149005695

Pantone 7426C:5 M:100 Y:44 K:22R:200 G:8 B:80C80850

Pantone 7471C:28 M:0 Y:14 K:0R:181 G:225 B:221B5E1DD

Pantone 137C:0 M:40 Y:100 K:0R:251 G:176 B:52FBB034

Pantone 376C:53 M:0 Y:96 K:0R:141 G:198 B:638DC63F

Pantone 5025C:3 M:30 Y:13 K:7R:235 G:201 B:195EBC9C3

Pantone 576C:54 M:5 Y:94 K:24R:92 G:135 B:395C8727

Pantone 7502C:6 M:14 Y:39 K:8R:232 G:211 B:162E8D3A2

Pantone 426C:0 M:0 Y:0 K:100R:38 G:35 B:36262324

Pantone 7458C:53 M:3 Y:8 K:9R:136 G:203 B:22388CBDF

Pantone 158C:0 M:61 Y:97 K:0R:245 G:128 B:37F58025

Pantone 2726C:84 M:80 Y:0 K:0R:75 G:99 B:1744B63AE

Pantone 731C:12 M:63 Y:100 K:61R:136 G:78 B:0884E00

Pantone 625C:61 M:10 Y:38 K:32R:78 G:145 B:1224E917A

Pantone 528C:41 M:55 Y:0 K:0R:156 G:125 B:1859C7DB9

Corporate colors

Support colors "cool"

Support colors "warm"

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To help create a consistent and recognizable look for the variety of visual communications produced by Sutter Health and its Affiliates, a color palette has been chosen. Our color palette is divided into three parts:- Corporate colors- Support colors "cool"- Support colors "warm"

Our brand teal green must always be the dominant color used. No other background colors may be used except a screened version of our brand gray. When reversing out a call to action, phone number or website, the brand gray may be used in 100% solid in a small area. The support colors, shown below, may only be used as a subtle complement to the teal green. These color guidelines should be used for all printed materials and on the Web.

Color Palette

Our Visual Elements

We have a clean and simple aesthetic. Our approach is organized, warm and inviting. Good health and strong relationships are always at the heart of our messaging.

Correct Color and Logo Usage

Always use the 2-color brand logo. The dominant color should always be brand teal green with other approved colors used as an "accent." Do not crop into the "plus symbol".

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Its easyto fi ndDr. Right.

STEP 1Choose a health plan that gives you access to

Sutter Health network doctors in the Bay Area.

STEP 2Find the doctor who is right for you at TheDoctorForYou.com or 1(800)-4-SUTTER

Form number here

sutterhealth.org

We believe you deserve the right doctor. At Sutter

Health, we choose doctors who establish a relationship

with you, and who can communicate with you through

one-on-one conversations in person and online.

With doctors, hospitals and clinics throughout the

Bay Area, Sutter Health o ers the full range of care

from maternity and pediatrics to the most advanced

specialty services. Finding the care you need close to

home is easier than ever. Its one more way we plus you.

Its easyto fi ndDr. Right.

STEP 1Choose a health plan that gives you access to

Sutter Health network doctors in the Bay Area.

STEP 2Find the doctor who is right for you at TheDoctorForYou.com or 1(800)-4-SUTTER

Form number here

sutterhealth.org

We believe you deserve the right doctor. At Sutter

Health, we choose doctors who establish a relationship

with you, and who can communicate with you through

one-on-one conversations in person and online.

With doctors, hospitals and clinics throughout the

Bay Area, Sutter Health o ers the full range of care

from maternity and pediatrics to the most advanced

specialty services. Finding the care you need close to

home is easier than ever. Its one more way we plus you.

Covering 7,000square miles of care.

East Bay- Alta Bates Summit Medical Center- Eden Medical Center- Palo Alto Medical Foundation- Sutter Delta Medical Center- Sutter East Bay Medical Foundation- Sutter Solano Medical Center

San Francisco & North Bay- California Paci c Medical Center- Novato Community Hospital- Sutter Paci c Medical Foundation- Sutter Medical Center of Santa Rosa

Peninsula & South Bay- Mills-Peninsula Health Services- Palo Alto Medical Foundation- Sutter Maternity & Surgery Center of Santa Cruz

Doctors who connect online and off.Our medical foundation doctors o er My Health Online to give you mobile and online access to your doctor and health records. You can schedule appointments, view lab and test results, and email your doctor securely, anytime, anywhere. Its one more way we plus you.

Its one more way we plus you.

- Albany- Antioch- Aptos- Berkeley- Brentwood- Burlingame- Capitola- Castro Valley- Corte Madera- Daly City- Dublin- Fremont- Greenbrae- Healdsburg- Lafayette- Los Altos- Los Gatos- Mountain View- Novato- Oakland

Doctors in your neighborhood.Wherever you live.

- Orinda- Palo Alto- Redwood City- Redwood Shores- Richmond- Rohnert Park- San Carlos- San Francisco- San Jose- San Mateo- San Rafael- Santa Clara- Santa Cruz- Santa Rosa- Scotts Valley- Sebastopol- Soquel- Sunnyvale- Watsonville

Be selective about the network you choose.At Sutter Health we understand you want

the best. ats why we o er award-winning

hospitals, convenient clinic locations, and

personalized care from highly skilled physicians

and a compassionate sta . Most importantly, our

physicians work in partnership with you so you

get care thats based on you as a whole person,

not just your medical condition.

1(800)-4-SUTTERTheDoctorForYou.com

Its easyto fi ndDr. Right.

STEP 1Choose a health plan that gives you access to

Sutter Health network doctors in the Bay Area.

STEP 2Find the doctor who is right for you at TheDoctorForYou.com or 1(800)-4-SUTTER

Form number here

sutterhealth.org

We believe you deserve the right doctor. At Sutter

Health, we choose doctors who establish a relationship

with you, and who can communicate with you through

one-on-one conversations in person and online.

With doctors, hospitals and clinics throughout the

Bay Area, Sutter Health o ers the full range of care

from maternity and pediatrics to the most advanced

specialty services. Finding the care you need close to

home is easier than ever. Its one more way we plus you.

Its easyto fi ndDr. Right.

STEP 1Choose a health plan that gives you access to

Sutter Health network doctors in the Bay Area.

STEP 2Find the doctor who is right for you at TheDoctorForYou.com or 1(800)-4-SUTTER

Form number here

sutterhealth.org

We believe you deserve the right doctor. At Sutter

Health, we choose doctors who establish a relationship

with you, and who can communicate with you through

one-on-one conversations in person and online.

With doctors, hospitals and clinics throughout the

Bay Area, Sutter Health o ers the full range of care

from maternity and pediatrics to the most advanced

specialty services. Finding the care you need close to

home is easier than ever. Its one more way we plus you.

Example of an approved brochure layout

Always use our 2- color brand logo. Render the box on the front cover in our corporate teal green color reversing the text to white When using imagery do not overlay the box on the models face. Do not crop into our "plus symbol" use it in its full shape. Horizontal rule placed next to the box can be used to add another color. Choose from our approved color palette. Standard rule size is 6 point.

Example of an approved brochure layout

Minion Pro Regular

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Minion Pro Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Minion Pro Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Minion Pro Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Helvetica Neue LT StdHelvetica Neue is a multipurpose, modern sans serif typeface. The condensed version of Helvetica Neue is also acceptable.

Minion ProMinion Pro is a serif typeface, elegant

Helvetica Neue LT Std 45 Light

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Helvetica Neue LT Std 46 Light Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Helvetica Neue LT Std 55 Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Helvetica Neue LT Std 56 Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Helvetica Neue LT Std 75 Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Helvetica Neue LT Std 76 Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

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Two typefaces can be used on all Sutter Health and Affiliate communications materials, and are shown below. Helvetica Neue is a primary typeface. Minion Pro is an important complementary serif typeface. No other typefaces may be used.

Typography

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T-ShirtColors:Pantone-3272 - Teal GreenPantone-425 - Gray(When printing the Gray on shirts, please use Pantone 425.)

Golf BallColors:Pantone-3272 - Teal GreenPantone-425 - Gray (When printing the Gray on Golf Balls, please use Pantone 425.)

Stitching Requirements Colors:Isacord thread is used

Number 4610 Teal Green

Number 0108 for the lightergray in logo

Number 0132 darker gray In the shadow (bottom part of the plus symbol)

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Tagline may be separated from the logo, as long as logo appears somewhere on the publication or premium item. When using the logo in small areas on different premium item mediums that cause the logo to be altered in anyway, please consult with your marketing manager or the brand manager for approval.

T-Shirts and Premium Items

10.13 17

Where To Go For Help

For questions about graphic standards please contact: David Koszka, Creative Services and Brand Manager, Strategic Marketing, (916) 286-6789 koszkad@sutterhealth.org

For questions about naming guidelines please contact: Tracy Murphy, Vice President, Strategic Marketing (916) 286-6834 murphyt@sutterhealth.org

Sutter Health 2200 River Plaza Drive Sacramento, CA 95833 Visit our Web site at www.sutterhealth.org