SFHS Marketing SFHS Marketing Education/DECA ProgramEducation/DECA Program

SFHS Marketing Education SFHS Marketing Education ProgramProgram

Established in 1997 with 27 Marketing Established in 1997 with 27 Marketing students and 11 DECA Membersstudents and 11 DECA Members

Currently haveCurrently have more thanmore than 450 450 Marketing Marketing students and were named as the largest students and were named as the largest DECA chapter in the world in May 2010 DECA chapter in the world in May 2010 with with 750750 members members

Program is Industry Certified by the Sales Program is Industry Certified by the Sales and Marketing Executives of Atlanta and and Marketing Executives of Atlanta and the American Marketing Associationthe American Marketing Association

Marketing classes lead to marketing Marketing classes lead to marketing internship opportunitiesinternship opportunities

Classes OfferedClasses OfferedMarketing PrinciplesMarketing PrinciplesAdvanced Marketing Advanced Marketing Introduction to Fashion MarketingIntroduction to Fashion MarketingFashion Marketing Sales and PromotionFashion Marketing Sales and PromotionSports and Entertainment MarketingSports and Entertainment MarketingAdvanced Sports and Entertainment MarketingAdvanced Sports and Entertainment MarketingEntrepreneurshipEntrepreneurshipMarketing WBL/InternshipMarketing WBL/Internship**Future IB Business and Marketing Course****Future IB Business and Marketing Course**

Marketing, Sales, and ServicesMarketing, Sales, and ServicesCareer PathwaysCareer Pathways

1. Marketing Management1. Marketing Management– Marketing Principles, Advanced Marketing, Marketing Principles, Advanced Marketing,

Entrepreneurship: Building a BusinessEntrepreneurship: Building a Business

2. Fashion Marketing2. Fashion Marketing– Marketing Principles, Introduction to Fashion Marketing Principles, Introduction to Fashion

Marketing, Advanced Fashion MarketingMarketing, Advanced Fashion Marketing

3. Sports and Entertainment Marketing3. Sports and Entertainment Marketing– Marketing Principles, Introduction to Sports Marketing Principles, Introduction to Sports

and Entertainment Marketing, Advanced and Entertainment Marketing, Advanced Sports and Entertainment MarketingSports and Entertainment Marketing

Marketing classes prepare Marketing classes prepare students for collegestudents for college

On average, On average, 97%97% of our marketing students of our marketing students attend college.attend college.

The vast majority of our advanced The vast majority of our advanced marketing students major in marketing in marketing students major in marketing in college.college.

Business ProjectsBusiness ProjectsAdvertising Campaigns and Marketing ResearchAdvertising Campaigns and Marketing Research Ichiban Steak and Sushi Alpharetta

Lance’s Jewelry Cumming The UPS Store Alpharetta

Computer Transitions Inc. Cumming

SpekWorx Vision Center Winder

Riverside Bank Buckhead

My Gym Children’s Fitness Center Duluth

Laurel Springs Golf Club Suwanee

Business ProjectsBusiness Projects Completed 35 projects in the last 8 yearsCompleted 35 projects in the last 8 years

LEADER Driver Safety ProgramLEADER Driver Safety Program CummingCumming

CarvelCarvel AlpharettaAlpharetta

Collegeboard.comCollegeboard.com GeorgiaGeorgia

Concert in the Quarry featuring ARSConcert in the Quarry featuring ARS SuwaneeSuwanee

Leadership ForsythLeadership Forsyth Cumming Cumming

The Avenue ForsythThe Avenue Forsyth CummingCumming

SFHS DECA students assisted GMMG Ad Agency of SFHS DECA students assisted GMMG Ad Agency of Washington, DC in developing a state wide advertising Washington, DC in developing a state wide advertising

campaign for the Southern Governor’s Association campaign for the Southern Governor’s Association

The Avenue ForsythThe Avenue Forsyth

Marketing students work withMarketing students work with InfiniteeInfinitee Advertising AgencyAdvertising Agency

Social Media Marketing Plan Social Media Marketing Plan for The Avenue & Cousins for The Avenue & Cousins

PropertiesProperties

Farina Irani, Lauren Schuster, and Rose Freitag

Marketing students design ads for The Marketing students design ads for The Avenue and are awarded scholarshipsAvenue and are awarded scholarships

Sign Up To Take A Marketing ClassSign Up To Take A Marketing Class

Fashion MarketingFashion Marketing

Field Trip to the Apparel MartField Trip to the Apparel Mart

Produce the Prom Fashion ShowProduce the Prom Fashion Show

Sports and Entertainment MarketingSports and Entertainment Marketing

DECA Night With the DECA Night With the Atlanta HawksAtlanta Hawks

Project for Atlanta Motor Project for Atlanta Motor SpeedwaySpeedway

EntrepreneurshipEntrepreneurship

Learn how to own and operate a business. Learn how to own and operate a business. Students manage DECA’s school store, Students manage DECA’s school store,

The Bird CageThe Bird Cage

Marketing InternshipMarketing Internship

Marketing student, Karlee Smith, completed an internship Marketing student, Karlee Smith, completed an internship at Vanity Fair. She currently markets the at Vanity Fair. She currently markets the PINKPINK line at the line at the

Victoria’s Secret corporate officeVictoria’s Secret corporate office

ScholarshipsScholarshipsIn the last 5 years, marketing students have received In the last 5 years, marketing students have received a total of a total of 25 scholarships valued at more than half of 25 scholarships valued at more than half of a million dollars a million dollars ((solely based upon projects that they solely based upon projects that they have completed in their Marketing classes and in have completed in their Marketing classes and in DECA at SFHS)DECA at SFHS)

-The Avenue Scholarships-The Avenue Scholarships

-E-Step Entrepreneurial Business Plan scholarships-E-Step Entrepreneurial Business Plan scholarships

-DECA Scholarships-DECA Scholarships

-Marketing Internship Scholarships-$20,000-Marketing Internship Scholarships-$20,000

-The Art Institute Scholarship--The Art Institute Scholarship-$80,000$80,000

-SCORE Business Plan Scholarships-SCORE Business Plan Scholarships

Why Should Why Should You Take A Marketing Class?You Take A Marketing Class?• Prepare for collegePrepare for college• Win ScholarshipsWin Scholarships• Travel and compete in DECA, An Association Travel and compete in DECA, An Association

of Marketing Studentsof Marketing Students• Have Have FUNFUN while learning while learning

Marketing Students receive Marketing Students receive scholarshipsscholarships

DECA Students travel to Hollywood, DECA Students travel to Hollywood, CaliforniaCalifornia

Sign Up To Take A Marketing ClassSign Up To Take A Marketing Class

Fashion MarketingFashion Marketing

Field Trip to the Apparel MartField Trip to the Apparel Mart

Produce the Prom Fashion ShowProduce the Prom Fashion Show