DECADECA

An AssociationAn Association

of Marketing Studentsof Marketing Students

DECADECAAn educational youth organization designed for students enrolled in Marketing Education and is an integral part of the total ME program

LOCAL – Chapter

STATE – Association

NATIONAL– The Club

You are a MEMBER of the Any High School Chapter of the Tennessee Association of DECA

11stst National Conference National Conference

•Peabody Hotel

•Memphis, TN

•1947

Tennessee – The Birthplace of DECA

DECA EmblemDECA EmblemVOCATIONAL UNDERSTANDING

First-hand knowledge of merchandising, management marketing, career opportunities

CIVIC CONSCIOUSNESS

Learning to recognize ones obligations to the community in which one lives

SOCIAL INTELLIGENCE

Learning to develop poise and social graces and become aware of the social environment through DECA social events

LEADERSHIP DEVELOPMENT

Giving students the opportunity to participate in many activities designed to teach them to be leaders and followers

DECA Colors

BLUE

GOLDNational Publication

DECA Dimensions

State Publication

DECA Dialogue

National Tagline:

DIVISIONSDIVISIONS

High SchoolHigh School

Delta Epsilon ChiDelta Epsilon Chi– Junior College Community Junior College Community

College enrolled in post College enrolled in post secondary programs of secondary programs of merchandising, marketing merchandising, marketing and managementand management

CollegiateCollegiate– College or university College or university

students preparing for students preparing for careers as teacher-careers as teacher-coordinators and DECA coordinators and DECA chapter advisorschapter advisors

ProfessionalProfessional– Chapter advisors, state Chapter advisors, state

advisors, parents, advisors, parents, supervisory personnel, supervisory personnel, board of education’s board of education’s members, local and state members, local and state advisory committee advisory committee membersmembers

AlumniAlumni– Membership after HS or Membership after HS or

College graduationCollege graduation

TennesseeTennessee

Tennessee

East

Region 5 & 6

Middle

Region 3 & 4

West

Region 1 & 2

State President

State Secretary

East Vice-President

Middle Vice-President

West Vice-President

National RegionsNational Regions

North Atlantic

NR Vice President

Includes Canada

SouthernSR Vice President

Includes Tennessee

CentralCR Vice President

Western Region

WR Vice President

Germany, Guam, Puerto Rico

National President

VocabularyVocabulary

Marketing Education – the class; one is a marketing Marketing Education – the class; one is a marketing STUDENTSTUDENTDECA – the youth organization; one is a DECA memberDECA – the youth organization; one is a DECA memberDECA, INC – Legal entityDECA, INC – Legal entityDECA Board – Sets policy and is appointed by DECA IncDECA Board – Sets policy and is appointed by DECA IncNAB – National Advisory Board – Donor BusinessesNAB – National Advisory Board – Donor BusinessesILC – International Leadership Conference National ILC – International Leadership Conference National conferenceconferenceICDC – International Career Development ConferenceICDC – International Career Development ConferenceHeadquarters – Reston, VAHeadquarters – Reston, VA

Program of WorkProgram of Work

A plan for the local chapter including well-A plan for the local chapter including well-rounded and diversified activities that will rounded and diversified activities that will accomplish the goals of the Chapter.accomplish the goals of the Chapter.– Vocational UnderstandingVocational Understanding– Leadership DevelopmentLeadership Development– Civic ConsciousnessCivic Consciousness– Social UnderstandingSocial Understanding

Vocabulary UsageVocabulary Usage

Conferences not conventionsConferences not conventionsAdvisors not sponsorsAdvisors not sponsorsChapters not clubsChapters not clubsCompetitive events not contestsCompetitive events not contestsSales projects not fund-raising activitiesSales projects not fund-raising activitiesChapter activities manual not scrapbookChapter activities manual not scrapbookME student not memberME student not memberDECA member not studentDECA member not student

Competitive EventsCompetitive EventsIndividual Series EventsIndividual Series Events

Apparel and Accessories Marketing Series, AL

Sponsored by J.C. Penney Company, Sponsored by J.C. Penney Company, Inc.Inc.Apparel and Accessories Marketing Series, ML

Sponsored by J.C. Penney Company, IncSponsored by J.C. Penney Company, Inc..Business Services Marketing SeriesFood Marketing Series, ALSponsored by Safeway, Inc.Sponsored by Safeway, Inc.Food Marketing Series, MLSponsored by Safeway, Inc.Sponsored by Safeway, Inc.Full Service Restaurant Management SeriesMarketing Management SeriesQuick Serve Restaurant Management SeriesRetail Merchandising Series, ALSponsored by SEARSSponsored by SEARSRetail Merchandising Series, MLSponsored by SEARSSponsored by SEARSVehicles and Petroleum Marketing Series

Sponsored by National Automotive Parts Sponsored by National Automotive Parts AssociationAssociation

Management Team Decision Management Team Decision Making EventsMaking Events

E-commerce Management Team Decision Making Event

Financial Analysis Management Team Decision Making Event

Hospitality Services Management Team Decision Making EventSponsored by Marriott International, Inc.

Sports and Entertainment Marketing Sports and Entertainment Marketing Management Team Decision Making Management Team Decision Making EventEventSponsored by Northwood UniversitySponsored by Northwood University

Travel and Tourism Marketing Management Team Decision Making Event

Marketing Marketing Research EventsResearch Events

Business and Financial Services Marketing Research EventFood Marketing Research Event

Sponsored by Safeway, Inc.Sponsored by Safeway, Inc.

General Marketing Research EventHospitality and Recreation Marketing Research Event

Sponsored by South-Sponsored by South-Western, ThomsonWestern, Thomson

Retail Marketing Research Event

Marketing Marketing Representative Representative EventsEvents

Advertising Campaign

EventFashion Merchandising Promotion Plan

Sponsored by The Fashion Sponsored by The Fashion Institute of Design & Institute of Design & MerchandisingMerchandising

Technical Sales Event

Business Management and Business Management and Entrepreneurship EventsEntrepreneurship Events

E-commerce Business Plan EventEntrepreneurship Written Event

Sponsored by Ewing Marion Sponsored by Ewing Marion Kauffman FoundationKauffman FoundationInternational Business Plan EventEntrepreneurship Participating Events– Creating an Independent Creating an Independent

Business – Sponsored by Business – Sponsored by Ewing Marion Kauffman Ewing Marion Kauffman Foundation Foundation

– Creating a Franchising Creating a Franchising Business – Sponsored by Business – Sponsored by The International Franchise The International Franchise Association Educational Association Educational Foundation, Inc.Foundation, Inc.

Chapter Team EventsChapter Team Events

Civic Consciousness ProjectSponsored by Seven Up (a Sponsored by Seven Up (a divisiondivisionof Dr Pepper/Seven Up, Inc.)of Dr Pepper/Seven Up, Inc.)

Creative Marketing Project

Entrepreneurship Promotion Entrepreneurship Promotion ProjectProject

Learn and Earn ProjectLearn and Earn ProjectSponsored by Otis Sponsored by Otis Spunkmeyer, Inc.Spunkmeyer, Inc.

Special ActivitiesSpecial Activities

DECA Quiz Bowl7 UP ChallengeDECA Quiz Bowl7 UP ChallengeSponsored by Seven Up (a divisionSponsored by Seven Up (a divisionof Dr Pepper/Seven Up, Inc.)of Dr Pepper/Seven Up, Inc.)

Virtual Business ChallengeVirtual Business ChallengeSponsored by Knowledge MattersSponsored by Knowledge Matters

Stock Market GameStock Market GameSponsored by NASDAQ and The Sponsored by NASDAQ and The Foundation for Investor EducationFoundation for Investor Education

Regional CompetitionRegional Competition

$15$15

State CompetitionState Competition

$65$65

International CompetitionInternational Competition

$115$115

A Feeling of AccomplishmentA Feeling of Accomplishment

PRICELESSPRICELESS

Some organizations don’t offer Some organizations don’t offer memories…memories…

For one that does, become a part For one that does, become a part of DECAof DECA