seventymm.com solutions
DESCRIPTION
We are India’s largest movie rental / Home Video entertainment Company. Please visit www.seventymm.com.TRANSCRIPT
Brand Solutions from
India’s pioneer and stickiest Bollywood portal
About us
• Largest Cinema Content company in India.
• 200,000 paid user base (45% monthly active), most from Delhi
NCR, Mumbai, Bangalore.
• Backed by world renowned investors (funding of 25 M) - Draper
Fischer Jurveston, Matrix India Partners and NEA Indo-US Ventures.
India's most attractive audiences. Our audience has
affluent standard of living with the Highest Buying Power Index. Over 2 lacs active online users, who have been personally involved in
purchasing a wide array of goods and services online. They love
frequently Movie watching along-with family / friends, in theaters and at home as well. Our audience have
relatively better ‘premium’ economic profiles and more
evolved’ net usage behavior as compared to the generic portals / publishers. Our
audience are composed of decision-makers, corporate planners,
Professionals Executives,Fun & Entertainment loving Families
Vital stats
• Monthly visits by registered users: 250,000
• Monthly Page Views : 1,000,000
• Time spent / visit : 7.3 minutes
• Monthly telephonic interactions: 250,000
• Monthly shipments : 150,000
– Delhi NCR : 45 k per month
– Mumbai : 55 k per month
– Bangalore : 50 k per month
• User details captured : Name, e-mail, Mobile number, Residence / Office address.
Our customers Demography:
– Professionally qualified middle class & above between the
age group : 25 – 60 years
– 90% married with one or more kids @home
– Income Group: SEC A1, A2, B1 (Average MHI Rs. 60k+)
Psychograph: – Drives a Honda – aspires for C-Class
– Watches news channels, Discovery, NGC
– Reads TOI, ET, Mint & India Today
Profile:– English speaking, working in a MNC
– Access to TV, Computers / Laptops / Internet / Mobile.
– Prefers to spend quality time at home with self / family
– Active credit card / debit card / net banking users
99% belong to SEC ‘A’ & ‘B’
class89% own a car 97% own
credit card
82% own a computer or
laptop
98% are from Metros
80% are Males
100% are Graduate & above
74% Above 60 k monthly
family income
90% indulge in online shopping
Age 19-24 years – 8%Age 25-35 years - 79%Age 36-45 years – 13%
Awards & recognitions
• Nominated among the Most Promising Internet Companies in India by Smart Techie magazine.
• PC World Web award.
Brand Solutions
Probably the only Internet company with 3600
branding solutions.
1. Online: Banners, Video ads, Mailers, Innovations (Shoshkele, Expandos, Site captures, Page tear, Page pusher etc.).
2. Print: 100 foot soldiers reaching out to our 3,000 customers daily with leaflets and pamphlets.
3. Word of Mouth: More than 100 tele executives leading to over 10,000 interactions daily.
1. Onlinea. Ad Inventory ->
Banners on website: home / internal pagesBanners on e-mails & newsletters
b. Innovations -> Shoshkele
ExpandosSite capturePage tearPage pusher etc.
c. Email Marketing Opt-in e-mail recipients base
d. Video Ads
e. Lead generation – Online/SMS
Size 250 x 250
Size 600 x 250
1a: Banners on website – home page
Size 160x600
Size 120x240
1b: Banners on website - internal pages I
1a: Banners on website - internal pages II
Size 728x90
Regular newsletters & emails go to customers regarding the following:
• Newsletter on every Friday.• Registration confirmation• Movie order confirmation• Movie Recommendations• Payment confirmation• Monthly Bills
1.5 M per month
1a: Banners on emails / newsletters
1b: Innovation: Shoshkele
1b: Innovation: Expando – Leaderboard
1b: Innovation: Expando – Leaderboard
1b: Innovation: Site Capture
1b: Innovation: Page Tear
1b: Innovation: Page Pusher
1b: Innovation: Page Pusher
1c: Email Marketing – EDM
Base available for EDM :: approx 1.4 lacs + 4 lacs of prospective customers base. Filters available : City, Age, Gender, Pin code etc,
1d: Video Ads
O Offer of the month: Get 10 L Family health insurance @1 Rs. / day
1e: Lead generation – from non subscribers
1e: Lead generation – from checkout page
Dear Member,
Max New York life presents :
Karo Jyada Movie Dekhne ka Irada contest. Win unlimited movie supply for a year.
□ Yes, I am interested to know more about the Insurance plans & contest details. Pls. contact me.
Submit
1e: Lead generation – while ordering movies
O Offer: all new Cool Hyundai i20 Free test drive call 1-800-11-464
1e: Lead generation – from subscribers (internal pages pop-ups)
Dear Customer, Being Seventymm privilege customer, you are eligible to get following offer:
□ Rs. 27 lacs of health Insurance for your entire family @Rs. 10 per month T&C applied. Yes, I am interested to know more.
Submit
1e: Lead generation / SMS Marketing
Base available for SMS:: 1.4 lacs + 4 lacs of probable customers base.
NEWS FLASHThe all new Uber Cool Hyundai i20 is here. It’s got it all – space, style and safety. For test drive call 1-800-11-4645
2. Print
a. We deliver over 3000 consignments daily.
b. Same to carry your message:• Either as an insert• Pouch branding• Sampling trial product• Physical brochure or newsletters
Direct in hand delivery to the customers at their door steps ensures your message reaches the customer and get full attention. Size: 11cms (W) x 11cms (H), 230GSM
Advertiser’s offers can be promoted to Seventymm Customers as special offer
2b: Print advertising - shipment insertions
Movies (DVD/VCD) are delivered to customer in these safe pouches.
2b: Print advertising - pouch branding
2b: A4 size news letters /brochure2b: Sampling sachet products
3. Word of mouth
a. 1000 inbound calls dailyb. 500 outbound calls dailyc. 5000 SMS dailyd. Adequate Infrastructure in place for personalize calls to our customers communicating client offers & soliciting interests.
3d: Communicating client offers
Special offer for our privileged
customers, all new Honda Civics' Test Drive FREE, would you like to test that
out!!
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