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Brand Solutions from India’s pioneer and stickiest Bollywood portal

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We are India’s largest movie rental / Home Video entertainment Company. Please visit www.seventymm.com.

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Page 1: Seventymm.Com Solutions

Brand Solutions from

India’s pioneer and stickiest Bollywood portal

Page 2: Seventymm.Com Solutions

About us

• Largest Cinema Content company in India.

• 200,000 paid user base (45% monthly active), most from Delhi

NCR, Mumbai, Bangalore.

• Backed by world renowned investors (funding of 25 M) - Draper

Fischer Jurveston, Matrix India Partners and NEA Indo-US Ventures.

Page 3: Seventymm.Com Solutions

India's most attractive audiences. Our audience has

affluent standard of living with the Highest Buying Power Index. Over 2 lacs active online users, who have been personally involved in

purchasing a wide array of goods and services online. They love

frequently Movie watching along-with family / friends, in theaters and at home as well. Our audience have

relatively better ‘premium’ economic profiles and more

evolved’ net usage behavior as compared to the generic portals / publishers. Our

audience are composed of decision-makers, corporate planners,

Professionals Executives,Fun & Entertainment loving Families

Page 4: Seventymm.Com Solutions

Vital stats

• Monthly visits by registered users: 250,000

• Monthly Page Views : 1,000,000

• Time spent / visit : 7.3 minutes

• Monthly telephonic interactions: 250,000

• Monthly shipments : 150,000

– Delhi NCR : 45 k per month

– Mumbai : 55 k per month

– Bangalore : 50 k per month

• User details captured : Name, e-mail, Mobile number, Residence / Office address.

Page 5: Seventymm.Com Solutions

Our customers Demography:

– Professionally qualified middle class & above between the

age group : 25 – 60 years

– 90% married with one or more kids @home

– Income Group: SEC A1, A2, B1 (Average MHI Rs. 60k+)

Psychograph: – Drives a Honda – aspires for C-Class

– Watches news channels, Discovery, NGC

– Reads TOI, ET, Mint & India Today

Profile:– English speaking, working in a MNC

– Access to TV, Computers / Laptops / Internet / Mobile.

– Prefers to spend quality time at home with self / family

– Active credit card / debit card / net banking users 

99% belong to SEC ‘A’ & ‘B’

class89% own a car 97% own

credit card

82% own a computer or

laptop

98% are from Metros

80% are Males

100% are Graduate & above

74% Above 60 k monthly

family income

90% indulge in online shopping

Age 19-24 years – 8%Age 25-35 years - 79%Age 36-45 years – 13%

Page 6: Seventymm.Com Solutions

Awards & recognitions

• Nominated among the Most Promising Internet Companies in India by Smart Techie magazine.

• PC World Web award.

Page 7: Seventymm.Com Solutions

Brand Solutions

Page 8: Seventymm.Com Solutions

Probably the only Internet company with 3600

branding solutions.

1. Online: Banners, Video ads, Mailers, Innovations (Shoshkele, Expandos, Site captures, Page tear, Page pusher etc.).

2. Print: 100 foot soldiers reaching out to our 3,000 customers daily with leaflets and pamphlets.

3. Word of Mouth: More than 100 tele executives leading to over 10,000 interactions daily.

Page 9: Seventymm.Com Solutions

1. Onlinea. Ad Inventory ->

Banners on website: home / internal pagesBanners on e-mails & newsletters

b. Innovations -> Shoshkele

ExpandosSite capturePage tearPage pusher etc.

c. Email Marketing Opt-in e-mail recipients base

d. Video Ads

e. Lead generation – Online/SMS

Page 10: Seventymm.Com Solutions

Size 250 x 250

Size 600 x 250

1a: Banners on website – home page

Page 11: Seventymm.Com Solutions

Size 160x600

Size 120x240

1b: Banners on website - internal pages I

Page 13: Seventymm.Com Solutions

Regular newsletters & emails go to customers regarding the following:

• Newsletter on every Friday.• Registration confirmation• Movie order confirmation• Movie Recommendations• Payment confirmation• Monthly Bills

1.5 M per month

1a: Banners on emails / newsletters

Page 14: Seventymm.Com Solutions

1b: Innovation: Shoshkele

Page 15: Seventymm.Com Solutions

1b: Innovation: Expando – Leaderboard

Page 16: Seventymm.Com Solutions

1b: Innovation: Expando – Leaderboard

Page 17: Seventymm.Com Solutions

1b: Innovation: Site Capture

Page 18: Seventymm.Com Solutions

1b: Innovation: Page Tear

Page 19: Seventymm.Com Solutions

1b: Innovation: Page Pusher

Page 20: Seventymm.Com Solutions

1b: Innovation: Page Pusher

Page 21: Seventymm.Com Solutions

1c: Email Marketing – EDM

Base available for EDM :: approx 1.4 lacs + 4 lacs of prospective customers base. Filters available : City, Age, Gender, Pin code etc,

Page 22: Seventymm.Com Solutions

1d: Video Ads

Page 23: Seventymm.Com Solutions

O Offer of the month: Get 10 L Family health insurance @1 Rs. / day

1e: Lead generation – from non subscribers

Page 25: Seventymm.Com Solutions

1e: Lead generation – while ordering movies

O Offer: all new Cool Hyundai i20 Free test drive call 1-800-11-464

Page 26: Seventymm.Com Solutions

1e: Lead generation – from subscribers (internal pages pop-ups)

Dear Customer, Being Seventymm privilege customer, you are eligible to get following offer:

□ Rs. 27 lacs of health Insurance for your entire family @Rs. 10 per month T&C applied. Yes, I am interested to know more.

Submit

Page 27: Seventymm.Com Solutions

1e: Lead generation / SMS Marketing

Base available for SMS:: 1.4 lacs + 4 lacs of probable customers base.

NEWS FLASHThe all new Uber Cool Hyundai i20 is here. It’s got it all – space, style and safety. For test drive call 1-800-11-4645

Page 28: Seventymm.Com Solutions

2. Print

a. We deliver over 3000 consignments daily.

b. Same to carry your message:• Either as an insert• Pouch branding• Sampling trial product• Physical brochure or newsletters

Page 29: Seventymm.Com Solutions

Direct in hand delivery to the customers at their door steps ensures your message reaches the customer and get full attention. Size: 11cms (W) x 11cms (H), 230GSM

Advertiser’s offers can be promoted to Seventymm Customers as special offer

2b: Print advertising - shipment insertions

Page 30: Seventymm.Com Solutions

Movies (DVD/VCD) are delivered to customer in these safe pouches.

2b: Print advertising - pouch branding

Page 32: Seventymm.Com Solutions

3. Word of mouth

a. 1000 inbound calls dailyb. 500 outbound calls dailyc. 5000 SMS dailyd. Adequate Infrastructure in place for personalize calls to our customers communicating client offers & soliciting interests.

Page 33: Seventymm.Com Solutions

3d: Communicating client offers

Special offer for our privileged

customers, all new Honda Civics' Test Drive FREE, would you like to test that

out!!

Page 34: Seventymm.Com Solutions

Brands associated with us

Page 35: Seventymm.Com Solutions

Find your place in our Seventymm

Page 36: Seventymm.Com Solutions

Thank You !!

Arun PintoManager – BD and Strategic Alliance

[email protected]+91-9223308758