seven ways to make your marketing more agile
DESCRIPTION
These are my slides from the IDC Advisory Service, Marketing Operations Board meeting on May 26, 2010TRANSCRIPT
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Seven ways to make your marketing more agile
Frank DaysMay 2010
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Why agile management?
• Annual plans good for 2-3 months max
• Need to be responsive
• Short attention span
• Continuous learning
• Kill off laggards quickly
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Would you rather spend time planning or doing?
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Seven ways...
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1. Use post-its not spreads or PPTs
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2. Skip creative briefs
• CYA for agencies
• Time planning is not time doing
• Keep plans short (<2 pages)
• Think outlines
• Does anyone really read them?
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3. Identify drivers – need leaders
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4. Shorter more frequent meetings
• Which would you prefer?• 90 min show-and-tell staff meeting • Or three 15 min action-oriented meetings
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5. Keep show and tells < 5 mins
• Marketers are story tellers
• I don’t care about 6 months from now
• What did you just do/doing now?
• How can I help you do it better?
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6. Pull not push
• Meetings are open• This is where status share and priorities are set• People should want to come to meetings
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7. Go cloud
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What does agile marketing need?
• Manifesto?
• Podcast?
• Agile marketing group?
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Thanks and stay agile my friends…
My deets:Frank DaysDirector, New and Social MediaNovell@tangyslicehttp://www.tangyslice.com