seven social media trends to help you rethink, refocus and re-energise your activity
DESCRIPTION
Need to reinvigorate the direction of your social media strategy? Just starting out and want to know what trends to incorporate in your plans? Check out the current trends in social and how these can benefit your business.TRANSCRIPT
SEVEN SOCIAL MEDIA TRENDSTO HELP YOU RETHINK, REFOCUS AND RE!ENERGISE YOUR ACTIVITY
RICH IMAGE CONTENT
REAL TIME MONITORING AND ENGAGEMENT
! RICH CONTENT
Instagram followers INCREASED 2,200 to 87,000 in one day
10,000 RT’s in one hour
! RICH CONTENT! REAL TIME MONITORING
AND ENGAGEMENT
PERSONALISE, PERSONALISE, PERSONALISE,
Location TimeType of contentLength of content Social Media Source Frequency of posts
! RICH CONTENT! REAL TIME MONITORING
AND ENGAGEMENT ! PERSONALISE, PERSONALISE,
PERSONALISE
INTEGRATED DATA
134 ����� ��������
56 � ����� �������
��
15 �� ������������
3% � �������� ����
��
134 ����� ��������
56 � ����� �������
��
15 �� ������������
3% � �������� ����
��
����������������� 58% �������� �����
��
Non Proactive Media Volume
97%
Proactive Media Volume
3%
THE FIRST TRULY SOCIAL GAMESIF ONLY WE’D PLANNED IT THAT WAY…
Athlete Tweets 58.8%
Proactive Tweets
0.6%
3rd Party Tweets 40.6%
VS.
Non Proactive Media Volume
97%
Proactive Media Volume
3%
THE FIRST TRULY SOCIAL GAMESIF ONLY WE’D PLANNED IT THAT WAY…
BEFORE: 76% increase in calls
"
AFTER: 8% increase in calls
! RICH CONTENT! REAL TIME MONITORING
AND ENGAGEMENT ! PERSONALISE, PERSONALISE,
PERSONALISE! INTEGRATED DATA
LEVERAGING OFF INFLUENCERS
60% influencers got given the device
52 million media impressions
Achieved 3x the budget of media spend
144% of sales budget
! RICH CONTENT! REAL TIME MONITORING
AND ENGAGEMENT ! PERSONALISE, PERSONALISE,
PERSONALISE! INTEGRATED DATA! LEVERAGING OFF INFLUENCERS
CLOSING THE LOOP
! RICH CONTENT! REAL TIME MONITORING
AND ENGAGEMENT ! PERSONALISE, PERSONALISE,
PERSONALISE! INTEGRATED DATA! LEVERAGING OFF INFLUENCERS ! CLOSING THE LOOP
CREATING A SOCIAL ORGANISATION
THANK YOU
JESS WHITTAKEREMAIL: [email protected]: @JESSDOUBLEYA LINKEDIN: LINKEDIN.COM/IN/JESSWHITTAKER