SEVEN SOCIAL MEDIA TRENDSTO HELP YOU RETHINK, REFOCUS AND RE!ENERGISE YOUR ACTIVITY
RICH IMAGE CONTENT
REAL TIME MONITORING AND ENGAGEMENT
! RICH CONTENT
Instagram followers INCREASED 2,200 to 87,000 in one day
10,000 RT’s in one hour
! RICH CONTENT! REAL TIME MONITORING
AND ENGAGEMENT
PERSONALISE, PERSONALISE, PERSONALISE,
Location TimeType of contentLength of content Social Media Source Frequency of posts
! RICH CONTENT! REAL TIME MONITORING
AND ENGAGEMENT ! PERSONALISE, PERSONALISE,
PERSONALISE
INTEGRATED DATA
134 ����� ��������
56 � ����� �������
��
15 �� ������������
3% � �������� ����
��
134 ����� ��������
56 � ����� �������
��
15 �� ������������
3% � �������� ����
��
����������������� 58% �������� �����
��
Non Proactive Media Volume
97%
Proactive Media Volume
3%
THE FIRST TRULY SOCIAL GAMESIF ONLY WE’D PLANNED IT THAT WAY…
Athlete Tweets 58.8%
Proactive Tweets
0.6%
3rd Party Tweets 40.6%
VS.
Non Proactive Media Volume
97%
Proactive Media Volume
3%
THE FIRST TRULY SOCIAL GAMESIF ONLY WE’D PLANNED IT THAT WAY…
BEFORE: 76% increase in calls
"
AFTER: 8% increase in calls
! RICH CONTENT! REAL TIME MONITORING
AND ENGAGEMENT ! PERSONALISE, PERSONALISE,
PERSONALISE! INTEGRATED DATA
LEVERAGING OFF INFLUENCERS
60% influencers got given the device
52 million media impressions
Achieved 3x the budget of media spend
144% of sales budget
! RICH CONTENT! REAL TIME MONITORING
AND ENGAGEMENT ! PERSONALISE, PERSONALISE,
PERSONALISE! INTEGRATED DATA! LEVERAGING OFF INFLUENCERS
CLOSING THE LOOP
! RICH CONTENT! REAL TIME MONITORING
AND ENGAGEMENT ! PERSONALISE, PERSONALISE,
PERSONALISE! INTEGRATED DATA! LEVERAGING OFF INFLUENCERS ! CLOSING THE LOOP
CREATING A SOCIAL ORGANISATION
THANK YOU
JESS WHITTAKEREMAIL: [email protected]: @JESSDOUBLEYA LINKEDIN: LINKEDIN.COM/IN/JESSWHITTAKER
