Stuart MylesDeputy Director of Schema Standards, Associated Press

@smyles

Seven Ideas for rNews

What’s the problem?

STORY

PHOTO

Story components which are obvious to a person…

STORY

PHOTO

… are not so obvious to a machine parsing HTML

Writing a “scraper” for one site isn’t too hard(Although they can be brittle)

But there are thousands of news sites on the web…

Publishers who use rNews make it easierfor programmers to work with news on the web

Publishers can learn and benefit frominnovative uses of their news

Some ideas for taking the plunge into rNews

rNews Idea #1:Better News Search

Richer metadata and presentation across news sitesNo API required

rNews Idea #2: Better Ad Placement

Avoid unfortunate juxtapositions

Leverage metadata,not just text

rNews Idea #3: Better analytics

Javascript libraries can extract richer news metadataContent item analytics - more granular than per page

rNews Idea #4:Leverage news metadata for bookmarks

Automatically tag based on publisher classificationsRicher presentation – title, thumbnail, lede, date

rNews Idea #5: “Nutritional Labels” for News

Automatically generate summaries of key metadataImproved transparency and trust

rNews Idea #6:Build alerting services using publisher metadata

Alert me every time {this story} is updated.Alert me when a picture from {these sources} is published after {this date and time} with {this word} in the caption.

rNews Idea #7: Enrich your API with displayable metadata

Your JSON API can deliver ready to display HTMLWithout discarding your publishing metadata

Any publisher – large or small – can create an APIJust alter your web templates to add rNews markup

YOU can dream up more ideas for rNews

APIs open up innovation by

letting programmers

and publishers partner

rNews levels the playing

field

Experiment with rNews and let us know what you think!

http://dev.iptc.org/rNews

Stuart MylesDeputy Director of Schema Standards, Associated Press

@smyles

Seven Ideas for rNewshttp://dev.iptc.org/rNews

hNews and rNews are two ways to solve the same problemLabeling publishing metadata using “pure” web technologies