seven essential social networks by dawn jensen
DESCRIPTION
Social Media Speaker Dawn Raquel Jensen presenting on Seven Essential Social Networks for most business owners. More information can be found at www.virtualoptions.netTRANSCRIPT
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Dawn Raquel Jensen
Social Business Catalyst
Me: dawnraqueljensen.com Follow: DawnonTwitter.com Fan: Facebook.com/dawnraqueljensen Connect: DawnonLinkedin.com
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
q Handout q Feedback Form q Q & A q Additional support
Me: @dawnrjensen Work: @virtualoptions
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
The Seven Essentials: Fall Back and Punt
q Get Started or Review Social Media q Get Clear on Where You Are Right Now q Get Going on Your Social Strategy
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
The Seven Essentials: Action Steps
q Match & Marry online with offline q Establish Editorial Calendar q Create a Catalyst
Social Media Content System
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Your Digital Business Catalyst
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Embassy & Outpost: Overview
Visibility
Start Small • Top Social Networks • Honed By Industry • Shaped by market
Credibility
Build Deliberately • Content Curated • Dedicated Tools &
Tech • Automatic system
Tribe Builder
Be Consistent • Blogs • Posts • Engagement • Timing
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Your Platforms: Digital Embassies and Outposts
Website Blog
(Hybrid) Site
Twitter YouTube
FourSquare *
Google+
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Embassy & Outpost: Blog Why You Would Use It
q Credentialing mechanism for brand
q #1 channel for communicating brand message
q Resource for brand and industry
q Indirectly show expertise through content
q Dynamic platform
Monday : Highest page views Post early for the most links 6-7AM Best time for page views 10-11 AM For most comments: Sat/ Sun 70% want to get to know a company through their articles
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Embassy & Outpost: Facebook
Why You Would Use It q Visual Communication &
Storytelling q B2B Relationship Building q Informational, Educational, &
Promotional Content q Customer Service
950M Users *83M?
Best day to share:
Saturday
Best time to share: 12PM
1 post every 2 days for the
most likes 2rd LTS: 41.8M
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Embassy & Outpost: Linkedin Why You Would Use It
q Networking within particular industry
q Share expertise &gain knowledge
q Increase brand visibility/awareness - your potential audience lives on the platform & communicated with in groups
q Leverage individual knowledge by answering questions and further expressing expertise
Over 161M
80% drive business decisions
Tues/Thurs Before/a@er business hours AT: 17
3rd LTS: 15.2M
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Embassy & Outpost: Pinterest Why You Would Use It
q Share products or highlight service
q Maximize SEO efforts q Express brand personality q Community building with
audience q Brands can become resources
AT: 1h, 17m 11M unique users/month 87% Female Launched open to everyone 8/8/12
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Embassy & Outpost: Twitter
Why You Would Use It q Express brand personality q Direct engagement with
audiences q Relationship building with
individual audience members q Real-time communication
140M Users BEST TIME to Tweet for Retweet: 5pm 1-4 Per hour for highest CTR Midweek & Weekends 12pm-6pm CTR peaks <100ch = +17% engagement AT: 36 1st LTS: 197.3M
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Embassy & Outpost: YouTube Why You Would Use It
q Put a face to your brand q Extend brand messaging
through video content q Express brand personality and
creativity q Allow users to engage with
brand through contests or user generated content around the brand
q Easily shareable content
490M users unique vistors/month >400 Tweets/min w links User av. 14 visits/mo
AT: 25
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Embassy & Outpost: Foursquare
Why You Would Use It • Engage with users in the mobile
world • Guide users around the world
through tips and recommendations
• Strengthen brand loyalty and awareness
20M Users 2.5 Billion Check-ins Latest is focus on tips Nearly a million using the Merchant Platform
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Embassy & Outpost: Google+
Why You Would Use It q Increase SEO organically q Direct engagement with
audiences through Hangouts, which can be publically broadcasted
q Google+ pages are embedded in primary search results
170 Million Websites using the +1 bu.on generate 3.5x the Google+ visits than sites without the bu.on. AT: 3.3 4th LTS: 6M
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Embassies & Outposts
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Side Note: QR Codes
Creating QR Codes q delivr.com q paperlinks.com q Qrstuff.com q qrcode.kaywa.com
QR Marketing q Stickerscan.com q Likify.net – QR Fan page q Gomobiletag.com -
Campaign
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Side Note: Project/Business
Project/Task Mgmt q Trello.com q Asana.com
Twitter Tools q Twylah.com q Twellow.com q Timely.is q Tweetdeck.com
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Side Note: Repurpose Content
Podcast q Audtioboo.com q Spreaker.com q Hipcast.com q Podomatic.com
Pinterest Tools q Pingraphy.com
(Scheduler for Pinterest) q Pinvolve.co q Pinerly.com
(Creating campaigns)
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital Embassies and Outposts: Metrics & Engagement
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Digital SideNotes q Social Media Posts
q Hootsuite.com q Planyourposts.com q Digsby.com q Bufferapp.com
q Facebook q Recommend.ly q Time.ly q Facebook Apps
q LiveStream q Pinterest q YouTube q Foursquare q Spreaker q Constant Contact/
maildog/icontact q Google+ Pages q Wordpress
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Sample Editorial Content Calendar
January
Febru
ary
Marc
h
AprilM
ayJu
neJu
lyAugust
Septe
mber
October
Novem
ber
December
Important events
American Red Cross Month
Administrative Professionals Week
April 22-28
Mother's Day, Memorial Day May
28 Father's DayIndependence Day July 4 Labor day
Bosses Day October 16 Thanksgiving Christmas
Topic #1
Topic #2
Topic #3
Topic #4
Topic #5
Quote
Article #1
Article #2
Article #3
Article #4
Seasonal Events
Event #1
Event #2
Event #3
Editorial/Social Content Calendar
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Creating Social Content $100 - Social Content Workbook $375** - Social Content Workbook Package includes:
• Social Media Workbook • Social Media Strategy Session • Workbook Extras download
• Bonus Content includes: 1. Social Content
Calendar Planner 2. Embassies and Outpost 3. Facebook Fan Page
Template **Limited number on hand**
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Situa5onal Catalyst
Social Business Mentoring
Social Media Coaching program
Great for “single” issue or
overview, 30 day intervals
Private, one-‐to-‐one Sessions
Urgent / Immediate Need
Individual/ Group
Six Month commitment
broader in-‐depth
Hourly consult basis
Coach|Train|Consult
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
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© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Creating Social Content $100 - Social Content Workbook $375** - Social Content Workbook Package includes:
• Social Media Workbook • Social Media Strategy Session • Workbook Extras download
• Bonus Content includes: 1. Social Content
Calendar Planner 2. Embassies and Outpost 3. Facebook Fan Page
Template **Limited number on hand**
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]
Dawn Raquel Jensen
Social Business Catalyst
Email: [email protected] Web: www.dawnraqueljensen.com
Linkedin: dawnonLinkedin.com
Web Fan
© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected] http://www.dawnraqueljensen.com