General Marketing Overview

Your Content: Become An Online Influencer Using Social MediaPrepared by Dawn Raquel Jensen for DCU

www.digitalcitizenuniversity.com

Wikipedia states that Digital Marketing: Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.[1]Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive costDigital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing,e-mail direct marketing, display advertising, ebooks, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.[2]According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

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Dawn Raquel Jensen

Social Media SpeakerDigital Marketing CoachSocial Business Trainer

Your Social Business Landscape

Your 30,000 Foot View

Approach: Building Social Capital

Digital Embassy & Outpost: Overview

Who are you for the people you serve?Does your online presence reflect that?

The 3-Step Social Business Process

Social Platforms: Digital Embassies and Outpostswww.virtualoptions.net | 2015 Virtual Options Coaching & Training | dawn@virtualoptions.net

Your Content: Your Authority

What do you do that makes you unique in your industry?How do you showcase that?Your Fabulous Five! Who are they?Where do they reside?Does your content convey your platform?

Research first: BaselineAlerts.google.com

Alternative: talkwalker.com/alertsYour BusinessCompetitionIndustry NewsInfluencer & iconsTrendsNews & Noteworthy

Research first: Real-time DataThe Litmus TestSocialMention.com

Research first: Real-time DataSocial-searcher.com

Personal & Business BrandingBuilding Authority

Establish or Enhance Yourself & Your Company Presence

Social media can help youcreate a stronger online presence, so old news doesnt turn up at the top of search results.

Resources: www.Moz.com/local (Business)www.BrandYourself.com (Personal)

Digital Embassy & Outposts: Overview

18dawn@virtualoptions.netVirtual Options Coaching & Training

Establish Social AuthorityConsistent (Blog) PostsGuest Posting Creating Content Calendar Repurpose/Syndicate Content Across Platforms

The 3-Step Social Business Process

Lets Connect!LinkedIn.com/in/dawnjensenFb.me/virtualoptionsdawn@virtualoptions.net@virtualoptionswww.virtualoptions.netInstagram.com/dawnjensenPinterest.com/dawnrjensen

http://www.virtualoptions.net

www.digitalcitizenuniversity.com