session8 greedy5
TRANSCRIPT
![Page 1: Session8 Greedy5](https://reader035.vdocuments.us/reader035/viewer/2022062319/55523870b4c905b00e8b4c44/html5/thumbnails/1.jpg)
MARKETING SOLUTIONS IN ACCORDANCE WITH THE S-D LOGIC: CO-CREATING VALUE WITH CUSTOMER NETWORK
ACTORSBY COVA & SALLE
Page 1
September 20, 2012Greedy 5
![Page 2: Session8 Greedy5](https://reader035.vdocuments.us/reader035/viewer/2022062319/55523870b4c905b00e8b4c44/html5/thumbnails/2.jpg)
Page 2
B2B MARKETING HISTORY
Goods Goods/Services
Solutions
Goods-dominated logic
Service-dominated logic
10 years
![Page 3: Session8 Greedy5](https://reader035.vdocuments.us/reader035/viewer/2022062319/55523870b4c905b00e8b4c44/html5/thumbnails/3.jpg)
Page 3
CO-CREATION
Products
Experiences
Value-added
Value co-
created
Supply chain
Value creating network
ConclusionThe missing link in B2B offering strategy in terms of solutions is the lack of co-creation of value in customers and suppliers networks
![Page 4: Session8 Greedy5](https://reader035.vdocuments.us/reader035/viewer/2022062319/55523870b4c905b00e8b4c44/html5/thumbnails/4.jpg)
Page 4
Hotel
Delivery
SvanenChemicals Laundry
machines
Laundry wash
Solution = Co-Creating Value