session8 everspring
DESCRIPTION
Experience EconomyTRANSCRIPT
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SESSION 8 PRESENTATION
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Managing Marketing ProcessesFall 2012
EverSpring
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EXPERIENCE ECONOMY
• Porsche European Delivery Program– “The purchase of a new Porsche is more than a mere
acquisition. It’s an experience. Our European Delivery Program can make it unforgettable.” (porsche.com)
– Order car from North America, delivery after Europe Tour
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DESIGNING MEMORABLE EXPERIENCES
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• Theme the experience
• Harmonize impressions w + cues
• Eliminate - cues• Mix in memorabilia• Engage all
5 senses
Museum
Factory
Race Course
Gift Shop
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