session one – 1p central · freelance web developer since 1995 all wordpress since 2010 ithemes...
TRANSCRIPT
Session One – 1p Central Recurring Income – The Secret to Freelance Success
Session Two – 3p Central How to Package and Price your Services
Session Three – 5p Central How to Sell your Services to Clients
From Birmingham, Alabama Freelance Web Developer since 1995
All WordPress since 2010
iThemes Training Instructor since 2012
I am not an expert. I am still a learner.
My Qualification: I’ve been doing this long
enough to have made all the common mistakes already.
Hourly Based Work
Project Based Work
This is a typical progression for many freelancers.
Sequential Revenue
Recurring Revenue
Repeat Customers
Is one dollar as valuable as another?
The more predictable a dollar is, the more likely you get it each month,
the more valuable it becomes.
Less Risk = Less Stress
Sequential Revenue
Recurring Revenue
Repeat Customers
– Based on repeat customers
– Market value less than $20 million
– Dying
– Based on recurring income
– Market value more than $7 billion
– Growing
General Electric Jet Engines
– High selling price – Low purchase frequency – Classic non-recurring
income – GE adds the following:
o Service Contracts o Financing Service o Spare Parts Service
General Electric Jet Engines
Leverage existing
customer relationships
to create a recurring
revenue stream.
Slow sales cycle – you only get a deposit Could be weeks before you’re paid again
Projects stalled on clients Clients can be slow to pay
Even if you made six figures last year, every January you
start at zero again.
– Custom Designs – Content Updates – Monthly Retainers
– Templates – Plugins – Content
Management
– A Few Good Clients – High $ Retainers – On-Demand Updates – Tedious Work – Client loss is painful
– Clients update content – Maintenance contracts – Automated – More clients =
less pain to lose one
Inconsistent Income
Time Management
Finding New Clients
More consistent income
More predictable work. Spend time working not selling.
Maintain relationships for additional work and referrals
Sequential Revenue
Recurring Revenue
Repeat Customers
Projects
Service
Projects
Service
Projects
Service
The Ultimate Goal: Cover your critical expenses with services
WordPress is the perfect platform for building recurring revenue
WordPress is Open Source.
The Open Source business model is based on services.
iThemes is the perfect partner as you build your services
The Right Tools
iThemes is the perfect partner as you build your services
The Right Attitude
Make People’s Lives Awesome
Q & A
Are you self-employed or do you own a business?
What is your exit strategy?
Session One – 1p Central Recurring Income – The Secret to Freelance Success
Session Two – 3p Central How to Package and Price your Services
Session Three – 5p Central How to Sell your Services to Clients