Session Agenda

Who we are and The Services we offer How Do You Get Started? Networking / Connecting Questions and Answers

The Career Development Center

Individual appointments with Career Advisors•Resumes•Applications•Cover Letters•Interview Preparation•Internships•Graduate School•Targeting Your Dream Job

M, W, TH, F: 8:00 a.m.-4:30 p.m.Drop in hours: W-TH, 1:00-3:00 p.m.Tuesday evenings until 6:30 p.m.

We are here to help – Top Floor University Center570-422-3219

What is LinkedIn? Founded in 2003 LinkedIn is the world's largest professional network It has over 300 million members and growing

1M people join every 22 days Largest business network (4th behind, Facebook, Twitter & You Tube) Average income of the LinkedIn user is $108,000 20% are senior executives 80% have Bachelor degrees 60% are decision makers 300 M individuals with profiles and only 30M are students!

Why use LinkedIn?It’s a great career management tool

Network with other professionals who can play an important role in your development

Helps you find jobs and employers find you!

Target audience is college students and professionals

Get an edge on the competition

Learn about companies, occupations, and industries

How Employers use LinkedIn Today:- 96% Searching- 94% Contacting- 92% Vetting- 93% Keeping tabs on candidates

Social Media Drives Hiring

Gain access to experts in your industry:

Use the Q&A to ask a network of professionals questions or advice

Join LinkedIn groups specific to your industry for group discussions and news

Why use LinkedIn?

How is LinkedIn Different From Other Social Media Sites?

It allows you keep your private life separate from your professional life

LinkedIn is information rich and not a photo and personal sharing system

Understand how far your reach goes

LinkedIn – How Job Seekers Use it in 2014

LinkedIn is where they do most of their job-seeking activity:•40% contacts referred me for a job•34% contacts shared a job opportunity•32% made a new professional connection•32% contacts provided an employee’s perspective on a company

http://theundercoverrecruiter.com/job-seekers-use-social-media-2014-infographic/

How to Get Started• Go to the LinkedIn website:

www.linkedin.com and create a profile

How to Get Started

Change your Privacy Settings so your Profile is not visible until you are done Turn off Activity Broadcast

Home/Settings/Privacy Controls/ Turn on/off you activity broadcasts

Creating a Profile• Customize your public profile URL• Make your URL easier to remember• Can be edited under profile settings

Creating a Profile• Your headshot is the first impression – 11X more likely

to get profile views with a picture• Use a professionally taken photograph headshot that

shows you in the best light

Creating a Profile• Be detailed about your education, internships,

volunteering, jobs, study abroad• Be authentic and include a strengths summary• Use key words in your profile that are relevant in your

industry or desired field• Check spelling and grammar• Optimize your Profile with keywords• Keep it fresh • Use “ |” to divide text & create visual breaks

The more you put into it the more you will get out of it!

Creating a ProfileCreate a Headline to grab the reader’s attention• The headline appears under your name and next to your

picture• Do not limit yourself to the default job title and employer• Use the 120 characters to market yourself• Don’t use a title, be creative & describe yourself• Present your brand and goal

William Jones, Unemployed and Looking

Quick Fixes To Improve Your LinkedIn Headline

The Minimal-Effort Profile Add specifics (such as your full work history for the last 10 years, certifications, or skills)

The Default Headline When you specify the details of your current job, LinkedIn will ever-so-subtly include a

checkbox that is already set to “Update My Headline to (your job title)”. If you leave this information as is, site users will see “Bob Jones, Vice President Finance at ABC Company” throughout all your activity.

However, if you uncheck the box and then edit the Headline available when changing your name field, you’ll have the chance to advertise your career level and competencies with “Bob Jones | VP Finance, Controller, CFO | Growth, Capital, Funding, & Technology Strategies.”

The key in altering your Headline is to use terms that will trigger your hit rate for both your job target and current position (and potentially your industry). Inject a brand message related to your success, as in these examples: Martin Forester, IT Director. SAP, Infrastructure-Building, & User Responsiveness.

Manufacturing & Medical Devices Claire Wilson | Enterprise Account Executive Accelerating Channel Sales to $40+

Million in Managed Services Markets

Complete an Interesting Summary

• Take advantage of the 2000 characters • Tell people who you are• How to contact you• Why they should hire you• Core competencies• Add your email

• Be sure to use proper capitalization and grammar

Summary

Let employers know what you can do for them What are the benefits you can bring? How can you make them money? Save money?

Make them efficient List specialties Discuss an outside passion Spell out what and where you want to workGood LinkedIn Summary=strengths/skills + interests + tie-in to industry

Example Summary and Headline

Experience

• Complete experiences and use keywords

• Use key words in your profile and experiences that are relevant in your industry or desired field

• Top 10 overused buzzwords on LinkedIn profiles 2013:Responsible Strategic Creative EffectivePatient Expert Organizational DrivenInnovative Analytical

Experience

• Volunteer Experiences & Causes• Certifications• Education• Honors & Award• Skills Section – tell things you are proficient in• Languages, test scores, patents & others…don’t put in

basic courses like Accounting 101

Add Other Profile Information

Education

Additional Information

Join Groups• Create business circles and connections (45 available)• Gives you a platform to seek advice • Gives you the opportunity to showcase your expertise

Influencers

Connecting to Others

Connect with people in industries that interest you Limit of 100 profiles to search by

With companies that you want to learn more about

Geographies that you would like to move toWhen connecting, NEVER use the built-in message:“I’d like to add you to my professional network on

LinkedIn”

Connecting to Others Carefully evaluate who you allow to connect

Employer look at these and look for appropriateness

Connecting to Others

Accept and invite strategically Don’t just invite everyone who pops up on “people

you may know.” Invite to build your network the way you want to build it

Diversify your contacts Use your network – announcements or

questions are ok Update regularly

Connecting to OthersState Your Intentions Upfront

Hi Joshua,I obtained your name through the ESU University LinkedIn Group. I graduated from the School of Management last year and I am in the process of making a career transition. It would be helpful for me to ask you questions about your experiences as an Sales Account Manager for Cisco.I am not expecting to discuss a particular employment position but I would appreciate being able to talk with you on an informational basis.I thank you in advance.Regards,

http://careerealism.com/common-linkedin-mistakes/#BMfGRtflXuCXt3i0f.99

LinkedIn Recommendations

Happy customers Team player Current supervisor Former supervisor Board or Volunteer Head

Be Proactive and seek them out!

Recommendations

Skills & Endorsements

NetworkingBegin Establishing a Network• Your best network is with those you know and trust already

Explore Career Fields (Alumni Paths)• Search Alumni by major, employer name, career keywords,

interests, etc.

Explore and Follow Employer Pages• Use as a research tool, look for job postings, announcements

for opportunities

Reach out to Recruiters

Searches Beyond the Basic Account

Find one person and search their contacts to have a richer search

Job search feature Search by zip

Top 3 LinkedIn Profile Errors

1. Failing To Use All The Space Provided Work history only includes titles, or you skipped

sections like Interests or Specialties

2. Mistaking A Resume Summary For A LinkedIn Summary

Write a more personalized, bullet-point account of your background and qualifications

Break up the text visually so employers can quickly scan through for key words, and consider adding decorative bullet symbols for easier readability

Top 3 LinkedIn Profile Errors

3. Presenting Data Inconsistent With Your Traditional Resume

The problem arises when your job history, education, or achievements appear differently online than on paper

To spot discrepancies: print out both your resume and your LinkedIn profile, reviewing the facts you’ve listed

Must deliver the same value proposition message as your resumeGetting hired today requires a strong online identity!

Keep Profiles UpdatedMake Any Updates to Your Profile• As you would update your resume, you should also keep

your LinkedIn account updated with your updated resume, contact information or profile information

Be Active• Participate and interact often, the more you interact the

more contacts you make, growing your network

Things To Immediately Do On LinkedIn Put Up a Photo

Join About 45 groups. You’re allowed up to 50 groups on LinkedIn Post Discussions on Your Groups on a Regular Basis

Participate in threads with useful remarks not self-promoting Let It Be Known You Are An Open Networker, don’t’ just connect

with the people you know Accept all or almost all connection requests that are applicable

Get Recommendations (Endorsements) Proactive recommendation seeking involves reaching out and asking

someone to recommend you. Passive recommendation seeking involves recommending someone, at which point LinkedIn asks them to recommend you back. The latter is actually a bit more effective.

If you have endorsements you will appear higher in the search!

 http://www.careerealism.com/immediately-linkedin/#hQyzg1SMJ8dDDtP0.99

Ways to Improve

Add rich media to brand messages Graphic, presentation, video, link Attach to your Summary or under each job in the

Experience section Cut the dense paragraphs

Break apart any paragraphs loner than 3 lines Add bullets

Contact information

http://www.careerealism.com/linkedin-strategy-clues/

4 Clues Your LinkedIn Strategy Is Working Your Search Appearances And Profile Views

Have Increased The People Viewing Your Profile Are In Your

Target Industry People Are Reaching Out To You—Both On

And Off LinkedIn Opportunities Start To Come In

LinkedIn University

LinkedIn University

Broaden your networking with a larger community

15,000+ ESU Alumni LinkedIn connections

Degree/major categories Get university & other associated networks

updates ESU LinkedIn University

Social to Professional Networking

LinkedIn Write a blog Create video’s on You Tube Participate on online communities Tweet

Questions & Answers

Thank you!