sessÃo 5 empresas multinacionais e sistemas nacionais de inovaÇÃo
TRANSCRIPT
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SESSÃO 5EMPRESAS
MULTINACIONAIS E SISTEMAS NACIONAIS
DE INOVAÇÃO
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RELAÇÕES SEDE-FILIAIS:
UMA NOVA PERSPECTIVA
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THE MULTINATIONAL FIRM AS GLOBAL-LOCAL
NETWORK
• The MNE as a key actor in the globalisation process
• MNE affiliates embedded in national systems of innovation
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The Old “Double-Faced”
Affiliate
Responding the market
HQ
C1
C3
C2
MNE NETWORK LOCAL
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THE “DOUBLE-FACED” AFFILIATE
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A RELAÇÃO COM O TECIDO ECONÓMICO
LOCAL
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THE ROLE OF SUBISDIARIES
• A Double ActivityLocal “Emdeddedness” enables
knowledge acquisiton through interaction
andContribution towards MNE network
• Inter-action as a non-Symmetrical Process– Different “combinative Capabilities”– Different Complementary Assets– Non-Additivity of Knowledge
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INTERDEPENDENT CAPABILITIES AND DIFFERENTIATED ROLES
Dynamic perspective of local adaptation
Promoting interdependencies, transfer of knowledge and sharing of perspectives
Profiting from the involvement of national units in upgrading technology, developing products and sharing marketing strategy for the whole organization
Different subsidiary roles (against the U.N. Syndrome)
Different levels of integration in the network, due to different environmental conditions
Dynamic perspective of subisdiaries’ resources and contributions
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A INICIATIVA EMPRESARIAL DA
FILIAL
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Criação da Filial
Especialização Actividade
Mandato Geográfic
o
Filial Viável
Centro de Excelência
Aplicação Regional
Fase 1Conseguir Viabilidade
Fase 2Construir a
Sustentabilidade
Fonte: Construído com base em Birkinshaw & Hood (1997)
DESENVOLVIMENTO DA ACTIVIDADE DA FILIAL
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Factores Conseguir Viabilidade
Construir Sustentabilidade
Mandato Geográfico Especialização Actividade
Empresa Mãe
Investimento Directopara a criação da filial:definição do contextode actualização
Definição de orientaçõesAtribuição de margemde manobra para a filialdesenvolver iniciativasde acção
Definição de orientaçãoe/ou Reconhecimento daacumulação decompetências pela filial
Filial
Desempenho domandato definidoDesenvolvimento derede de relaçõesGanho de quota deMercado
Afirmação no mercadolocalAprofundamento darede de relaçõesIniciativa dedesenvolvimento deNovosnegócios/mercados
Criação/Aprofundamentode competênciasIniciativa dedesenvolvimento denovos negócios
País de Localização
Incentivos aoinvestimentoFactores de adjudicaçãode projectosDesenvolvimento domercadoClima genérico deInvestimento
Factores de adjunção deprojectosDesenvolvimento demercadoRitmos de investimentose noivos projectosInfluência/visibilidadeRegional
Relevância da procura local
Especificidade/Exigênciatécnicas da procura localRitmos de Exigências deinvestimento e novosprodutosFactores de adjudicaçãodos projectos
Desenvolvimento da Actividade da Filial
Fonte: Construído com base em Birkinshaw & Hood (1997)
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AS EMN E OS SNI
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EMPRESAS MULTINACIONAIS E SISTEMAS NACIONAIS DE
INOVAÇÃO
Uma inter-relação cada vez mais intensa
A concorrência internacional para atracção IDE intensivo em conhecimento......mas a grande selectividade nas
escolhas
A actividade de I&D como algo de adquirido e não como dado (mas há excepções)
A crescente importãncia do cruzamento de saberes e de bases de conhecimento (conjugando global e local)
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EMPRESAS MULTINACIONAIS E SNI EM PAÍSES MENOS
AVANÇADOS
Qual o papel desempenhado pelas filiais de EMN? ‘Abafando’ a dinâmica inovadora local?(por aquisições, p. exº.) ou Filiais como tutoras e mobilizadoras de redes?
A internacionalização das ligações locais: papel das filiais na internacionalização das empresas nacionais
Relacionamento e exigência de novos patamares
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EMPRESAS MULTINACIONAIS E
SISTEMA DE INOVAÇÃO EM PORTUGAL: DOIS EXEMPLOS
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MNE CENTRES OF EXCELLENCE AND
ACQUISITIONS:LONG EVOLUTIONARY PATHS OR CAPTURING
OPPORTUNITIES?
Vitor Corado SimõesPedro Nevado
2001
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SUBSIDIARY DEVELOPMENT PROCESSES AND GAINING CoE
MANDATES
• EVOLUTIONARY, TIME-CONSUMING PROCESS(FORSGREN, JOHANSON AND SHARMA, 2000)
• DOES IT STILL HOLD FOR ACQUISITIONS?(FRATOCCHI AND LORENZONI, 2000)
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DEFINITION OF CoE
A CoE is “an area an area of expertise for which the subsidiary is recognized by the corporation, and which other parts of the corporation draw on”
(Birkinshaw, 1998: 291)
3 MAIN FEATURES Competences
Use of such competences by other units
Recognition
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CoE Mandate
Earned
“Tapped”
Given
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AUTONOMY VERSUS
INTEGRATION
• Autonomy is Needed for the Subsidiary to Create, Develop and Strengthen its Capabilities
• Integration is Needed to have Influence over other Units of the MNE Network
“Too much autonomy makes the subsidiary mandate potentially vulnerable to divestment (as a spin-off company) or decline (because of a lack of corporate investment)”
(Birkinshaw, 1996: 488)
• How to Balance Knowledge Development with Knowledge Sharing?
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THE ROLE OF
ACQUISITIONS
• Is an historical process of competence development and interrelationships with other MNE units needed?
(“Acquired Subsidiaries cannot become CoEs Overnight”, Fratocchi & Holm, 1998)
• Or can CoE rapidly stem from acquisitions (picking up potential “leaders)?
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3 CASE STUDIES
ABB PORTUGAL
ALCATEL PORTUGAL
VULCANO (R. Bosch
Group)
1
2
3
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ABB PORTUGAL
• 1990: SENETEJOINT VENTURE BETWEEN ABB (40%), MAGUE AND IPE (SOREFAME))
SOREFAME HISTORY:– CREATED IN 1943– HYDROELECTRICAL POWER INVESTMENTS– POWER AGREEMENT: SPECIALIZATION
• 1992: HIDRO-SOREFAMESOLE PRODUCER OF HYDROMECHANIC EQUIPMENT WITHIN ABB
• 1994: ABB CONTROLS 70% OF SENETE
• 1995: HIDRO-SOREFAME CHANGED INTO ABB HIDRO
• 1997: FULL CONTROL OF SENETE BY ABBABB HIDRO BECOMES”LEAD CENTRE”
• 1999: POWER BUSINESS INCLUDED IN A JV WITH FRENCH PARTNER
• 2000: EQUITY STAKE SOLD TO FRENCH PARTNER (THE PORTUGUESE COMPANY STILL A CoE)
1
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ALCATEL PORTUGAL
• 1987: DEAL ALCATEL/ITT ON TELECOMUNICATIONS EQUIPMENT
PORTUGUESE SUBSIDIARY “INHERITED”
• 1988: PORTUGUESE SUBSIDIARY ACTIVITYCHANGED FROM SEMICONDUCTORS ANDCONSUMER GOODS TOTELECOMMUNICATIONS EQUIPMENT
• 1989: LOCAL SOFTWARE CENTRE ESTABLISHED
• 2000: 5 CoEs IN ALCATEL PORTUGAL– COILS AND TRANSFORMERS– CALL CENTRES (FOR SOUTHERN EUROPE)– NETWORK MANAGEMENT– COMMUNICATIONS FOR RAILWAY– APPLICATIONS– GSM NETWORKS PLANNING AND – OPTIMIZATION
2
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“NETWORK MANAGEMENT COMPETENCE CENTRE”
Original Opportunity (1991):Services for Portuguese GSM Operator– Capability Development– Reference
MNE Network Involvement: Participation in Development of Products for France Telecom and Deutche Telekom
Capability Demonstration (1996): Development of a New Traffic Management System for the Whole Ggroup
CoE Recognition (1997): Network Management Competence Centre
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VULCANO• Born as a Licensee OF Robert Bosch Gmbh
(1977)
• Own Brand Lauching – Vulcano (1983)
• 50% of Portuguese Market; 8TH Largest European Water Boller Manufacturer (1988)
• Licensing Agreements about to Eexprire:
A) Stand aloneOptions B) Renew
C) Strengthen Relationship
• Majority Equity share Acquired by R. Bosch
• Market Leader in Europe (1992)
• Group Competence Centre in Water Boller
• Internationalization Drive– Licensing: Morocco, Tunisia, Egypt and Brazil– Direct Investments: China, Chile and Australia
3
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ACQUISITIONS
CENTRE OF EXCELLENCE
1 2 3
PRE-EXISTING LINKS
2 YEARS
PRE-EXISTING LINKS
10 YEARS 4 YEARS
THINGS TAKE TIME…
…BUT NOT TOO MUCH!
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IMPORTANCE OF LOCAL ENVIRONMENT
1 2 3
Market opportunities
Market performance
Government Policy
Technology/Knowledge Linkages
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CONCLUSIONS
1) ACQUISITION DRIVEN CoEs ARE DIFFERENT
2) HEADQUARTERS RECOGNITION (AND “PICKING UP”) IS OFTEN FASTER THAN PEER RECOGNITION
3) LOCAL ENVIRONMENT RELATIONSHIPS MATTER
4) TO LEVERAGE THOSE RELATIONSHIPS AT GROUP LEVEL, STRATEGIC INTENT AND MANAGERIAL INITIATIVE ARE RELEVANT INGREDIENTS
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NETWORKS AND LEARNING PROCESSES:A CASE STUDY ON THE AUTOMOTIVE INDUSTRY
IN PORTUGAL
Vitor Corado Simões
2002
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THE AUTOMOTIVE
INDUSTRY
Globalisation
Complexity and Changing Relationship Patterns
Strategic Alliances
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FDI IN THE PORTUGUESE AUTOMOTIVE INDUSTRY:
AN HISTORICAL RETROSPECT
1963: “Assemblying Law”
1972: Revision of the Assemblying Régime
1979: “Framework Law” on the Automotive Sector
RENAULT PROJECT (1980)
1986: EC Accession
AUTO-EUROPA PROJECT (1991)[FORD + VOLKSWAGEN]
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CONCEPTUAL FRAMEWORK
The automotive supply chain as a network
Business Networks Approach:The Framwork of Haakansson (1987)[Actors– Resources– Actibities]
The “Flagship Firm”:The five partners Framework of Rugman & D’Cruz (2000)
The five dimensions of Inter-Organizational Networks (Ebbers, 1997)[Resource Flows, Information Flows, Assignment of Property Rights, Coordination Mechanisms and Mutual Expectations
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METHOD
Working out the Sytructure of Focal Networks
Selection of Companies
Undertaking of Case Studies
Comparative Inter-Case Analysis
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AUTO-MAKERA
AUTO-MAKERB AUTO-MAKER
C1
2
345
6
7
8 9 10
11
16
202112
18
1922
23
2425
1736
13
26
14
27
2829
30
31 32
15
33
3534
Firm involved in the focal network
Firm not involved in the focal network
Relationships within the context of the focal networkRelationships within other networks
Figure 1 – Automotive Supply Network
1 36a
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RENAULT
Setúbal Cacia Funfrap
Cablinal
Electricfil
Inapal PlásticosIrausa
Jaeger
Simoldes
Ipetex
Idelma M. Ribas
Delphi-Packard
Fapobol
S.L.E.M.
R.B. Travões(ex-Bendix)
TMG
Trecar
B. Faure(ex-Molaflex)
Flexipol
Eurofer
Sonafi
Gametal
D.V.A:
Silencor
IACM
Scherdel-Moltec
Inlan
Incompol
InapalMetal
A Rigorosa
Solex ArjalAutosil
Tudor
F.S.P .
Transmeca
RENAULT NEWORK
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THE RENAULT NETWORK
Local value added commitments Support to domestic suppliers’ development
Suppor = Provision of Technical Assistence + Training + Tolerance (Prices, Quality)
EC Integration Strategic Change
Dismantling the Renault Complex
Lasting effects:Stimulating of learning processes, CredibilityTUnderstanding how the industry works, andSstrong relationships with a few suppliers
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THE AUTO-EUROPA NETWORK
Cooperative Spirit
Autonomy Constraints:Different Relationships Modes
Learning with Auto-Europa:1) Transformation Activities Quality Requirements and Support Help in Problem Solving Personal Exchange and Inter-action Engineering Dialogue
2) Transactional Activities Immersion in a Lean Product Environment Understanding Auto-makers’ Requirements
Setting up of Relationships and Trus-Building Processes with Ford and VW
Requirement to Succeed Creating Proximity Consistent Performance “Good Surprises”
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COMPARING THE TWO NETWORKS
Time + Context
Differences Evolution Relationships ModelReduced Subsidiary AutonomyIncreased Performance Requir’ts
Networks led by a SubsidiarySimilarities FDI Attraction
Support (with some limitations) to local Suppliers
Consequence: Learning Instruments
HOW DEEP WAS LEARNING?
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FDI, NETWORKS AND LEARNING
1. The relevance of learning about transcational activities: “We learned the way how VW works”
2. The creation of relational grounds: Internationally Replicable?
3. The importance of mutual expectations: “The motivation for exceeding customer’s expectations”
4. Forbearance attitudes and past performance
5. Escaping from a dyadic logic and from a purely conflitual perspective: playing the “collaborative manufacturing” game
6. Learning and networking positioning as a never-ending process:
• Blending exploiting and exploring• Up-grading internal competencies and
relational capital