serving the world’s poor, profitably

Serving the World’s poor, Profitably Presented By Neeta Poojari

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Serving the World’s poor, Profitably

Presented By Neeta Poojari

Road Map

• Executive Summary• Key Concepts• Implication & applications for industries in India• Parallels with contemprory examples from business

and non business areas.• Analysis in context to present scenario• Conclusion

Page 3: Serving the World’s poor, Profitably

Executive Summary

• Bric Nations- Approaches in emerging & developing markets.

Bleak vision•Growth remains anemic•Deflation•Gap between rich and poor•Economic chaos•Governmental collapse•Slow investment•Repatriation of previous investment

Brighter vision•Private investment•Entrepreneurial activity -•Innovation •Economies of developing regions•Wealth Generation

Page 4: Serving the World’s poor, Profitably

Tier 1

Tier 2 & 3

Tier 4

Population in millions

~ 200 mil

~ 800 mil

~ 5000 mil

Purchasing Power Parity (PPP)

>$20,000

$2000 to $20,000

less than $2000

• Untapped potential – The World Pyramid

• Positive trends of Developing Countries

• Misconceptions of MNC’s

• Misconceptions of Nations

• Rural BOP Vs Urban BOP

• Strategies

Page 5: Serving the World’s poor, Profitably

Business

Cases : Potential BOP

Strategy : BOP

markets

Blue Ocean

Strategy

Key Concepts

Page 6: Serving the World’s poor, Profitably

Growth: Revenue Generation

•HUL - Candies•6month – $200 mn

Innovation•Traditional Approach – Nokia•Alternate Approach – PRODEM Bolivia•Shared Access Approach - Gyandoot

Cost Reduction

•Outsourcing approach – ITC

Any Business Model Approach followed in the developing country market can also be incorporated in the developed Markets

Page 7: Serving the World’s poor, Profitably

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Page 11: Serving the World’s poor, Profitably

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