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Telecom in the real sense means transfer of informationbetween two distant points in space

Telecom is a huge and varied fastness of technologies,

companies, servicesthat is truly global in nature

Telecom stands as one of the most essential elements of the

business world in terms of “Connecting the World”

INTRODUCTION



History of Telecom Industries1851 First operational land lines were laid by govt near Calcutta (seat of

British power)

1881 Telephone service introduced in India

1883 Merger with postal system

1923 Formation of Indian Radio Telegraphy Company(IRT)

1947 Nationalization of all Foreign telecommunication companies to form the

posts, Telephone and Telegraph ,a monopoly run by the government’s

Ministry of Communications.

1985 Department of Telecommunication(DOT) established.

1986 Conversion of DOT into two wholly government-owned companies: the

VSNL for international telecommunications and MTNL for service in

metropolitan areas.

1997 Telecom Regulatory Authority of India Created.

2000 DOT become a corporation ,BSNL



Overview of Telecom

Industries

Indian Telecom sector, like any other industrial sector

in the country, has gone through many phases of

growth and diversification. Starting from telegraphic

and telephonic systems in the 19th century, the fieldof telephonic communication has now expanded to

make use of advanced technologies like GSM,

CDMA, and WLL to the great 3G Technology in

mobile phones. Day by day, both the Public Playersand the Private Players are putting in their resources

and efforts to improve the telecommunication

technology so as to give the maximum to their

customers.



Fixed line Telephone Mobile Telephone

Airtel24%

Vodafone18%

Bsnl13%

Tata9%

IDEA11%

Aircel5%

Reliance19%

Others1%

Mobile company market

share

(as on 30Th apr,2009)



Players of Telecom Industries

Airtel

BSNL

Vodafone

Reliance

Idea



All players are launched net usage by USB

(plug & surf from anywhere)



AIRTEL

Established in 1995 by Sunil Mittal as a Public Limited

Company, Airtel is the largest telecom service provider in

Indian telecom sector. With market capitalization of over

Rs. 1,360 billion, Airtel has 24% of total market share ofGSM service providers. Providing GSM services in all the 23

circles, Airtel was the first private player in telecom sector

to connect all states of India. Also, Airtel is the first mobile

service provider to introduce the lifetime prepaid servicesand electronic recharge systems.



SWOT ANALYSIS

STRENGTHS

Market share.

Pan India Footprint.

Customer care.

Promotions

WEAKNESS

Price Competition from BSNL and

MTNL

Losing lead on technical expertise.

OPPORTUNITIES

The fast extending IPLC market.

Latest technology and low-cost

advantage.

Growth of mobile phone users.

Untapped Rural Market.

THREATS

Market Maturity in basic telephony

segment.



USB Modem – Rs. 2999/-

Special Offer : (12 month advance Rental Plan)

Advance Rental: Rs. 5999/- Period: 12 Months

Data Bundle: 1 GB usage per month for 12 months.

Note: Customer is moved to Rs. 499/- (1 GB) plan at the

end of offer period

Monthly Rental Rs. 499 Rs. 699

Free Data 500 MB 1 GB

User charge 5p / 10 KB 5p / 10 KB

VODAFONE DATA CARD



BSNL (Bharat Sanchar Nigam Ltd.)

Founded in 2000, Bharat Sanchar Nigam Ltd. India's largest public

sector Telecommunications Company providing a wide variety of

telecom services. Its service range covers Wire line, CDMA mobile,

GSM Mobile, Internet, Broadband, Carrier service,

VSAT, VoIP services and 3G service , etc. In 2005-06, the BSNL

earned revenues of Rs. 40,177 crore, & In 2007-08, the BSNL

earned revenues of Rs.38,053 crores.



KOLKATA UTTARPRADESH JHARKHAND CHENNAI

PLANS DownPayment

MonthlyRental

DownPayment

MonthlyRental

DownPayment

MonthlyRental

DownPayment

MonthlyRental

PLAN 1 Rs.2980 Rs.221 Rs.1650 Rs.400 Rs.2460 Rs.750 Rs.3500 Rs250

PLAN 2 NA NA Rs.3600 Rs.250 Rs.3600 Rs.250 NA NA

BSNL Evdo Data Card Tariff

What is EVDO :

This word stands for Evolution-Data or Evolution-Data Optimized is a

internet service standard for wireless internet connections with speeds

ranging upto 2.4Mbps



IDEA

Joint venture of Aditya Birla Group and Tata Group.

Idea Cellular, is a part of Aditya Birla Nuvo, a flagship

company of the Aditya Birla Group

Idea is growing its network in 11 circles.

Idea offers both prepaid and post paid services in the GSM

network.

It has 11% market share.

Idea has a base of 2.3 crores subscribers all over the

country.

A three-year contract was signed between Idea cellular and

Ericsson for GSM expansion.



Idea Net setter data card Features

Global roaming

GRPS

Data and SMS capabilities.

Plug & Play function, no installation CD required

SIM-lock function

Tariff plan Free Data Usage Usage change

beyond free usage

Special offer (For

first 3 bill cycle)

Net Setter 299 512 MB Rs 2/MB Free Usage – 1 GB

Net Setter 399 1 GB Rs 2/MB Free Usage – 1 GB

Net Setter 849 Unlimited NA Rental - 500

Idea Net setter data card Price in India –

Rs. 2490/- MRP (incl of taxes)

IDEA NETSETTER DATA CARD



RELIANCE

Established in 2002, Reliance communication is

the wholly owned subsidiary of Anil Dhirubhai

Ambani Group of Companies providing the

telecommunication services. Reliance offersprepaid and postpaid mobile services with R-world

and fixed line services with broadband services. In

673 cities, Reliance Communications offers a wide

range of telephony services. With an optical fibernetwork of 80,000 kms, the company aims at

providing best services to its customers.



Price Rs.

2299/-Pack Price Validity

Broadband+ 300MB

PackRs. 250/- 30 Days

Broadband+ 700MB

PackRs. 500/- 30 Days

Broadband+ 1GB Pack Rs. 715/- 30 Days

Broadband+ 3GB Pack Rs. 935/- 30 Days

Broadband+ 5GB Pack Rs. 1,210/- 30 Days

Broadband+ 10GB Pack Rs. 1,379/- 30 Days

Broadband+ 1GB Pack Rs. 200/- 1 week

Broadband+ 6GB Pack Rs. 1500/- 3 months

Broadband+ 18GB Pack Rs. 3,000/-6 months*Additional

usage @Rs.1per MB

Reliance Net connect Broadband+

Additional usage @Rs.1per MB

Wireless broadband for laptops and desktops

Download speeds up to 3.1 Mbps and upload speeds up to 1.8 MbpsSimply plug and play



Evaluation Criteria & Parameter of Competitors

Factor Reliance Airtel Vodafone IDEA

Used For Laptop & desktop Laptop & desktop Laptop & desktop Laptop & desktop

Technologies CDMA EDGE EDGE EDGE

Price 2299 3350 2999 2490

Speed 144 kbps to 3.1Mbps 512 kbps .53 Mbps Up to 3.6 Mbps

Voice Call yes yes NA Yes

No of Tariff 9 4 2 3

500 MB free NA Rs.350 Rs.450 Rs.299

1 GB free Rs.650 Rs.599 Rs.699 Rs.399

Unlimited Rs.1500 Rs.999 NARs.849

Unlimited(Night) Rs.400 NA NA NA

Minimum rate Rs.300 Rs.49 Rs.499 Rs.299

Maximum rate Rs.1500 Rs.999 Rs.699 Rs.849

Additional Data

Usage(size)

Rs.2/MB Plan Rs.350- Rs.5/MB

Plan Rs.599- Rs.3/MB

NA Rs.2/MB



AIRTEL VODAFONE RELIANCE BSNL IDEA

PRODUCT

Pre-paid,

Post-paid,

Wireless

.Value Added

Services (VAS)

like hello tunes ,

GPRS.

Prepaid

Postpaid. Its

gives different

features such

as games,

pictures, ring

tones,information

services.

Prepaid,

postpaid, Wi- fi,

CDMA, mobile

services,

wireless desktop

phones, public

booth telephony,wire line services

and enterprise

solutions, GSM

space.

Prepaid

,post paid,

Landline

, public

booth

telephony

Prepaid,

Postpaid,

Data card

PRICE

Customer based

pricing strategies

Vodafone

offers anumber of price

plans to suit all

of its target

groups.

Phone users

can top up theirphone on line

It offers various

pricing structureso that every

people can afford

this.

It offers

variouspricing

structures

to suit

different

customer

groups

Customer

basedpricing

strategies

Marketing Mix



Marketing mix AIRTEL VODAFON

E RELIANCE

BSNL IDEA

PLACE

It has wideand extensivepresence evenin theremotestareas AirtelCustomerCare TouchPoints

Vodafoneoperates over300 stores andalso sellsthrough otheroutlets. It hasexpert staff inthe stores tohelp buyers.

It reaches toit’s 58million

customers inmore than410,000townsthroughdifferentoutlets &stores.

It has 2.44crore GSMcustomer base in India.

It has 1.3crore GSMcustomer basein India

PROMOTION

Print & videoadsEndorsement by bigcelebritySpecialdiscount incalling rate &sms

Ads on T.V,News paper, billboardStores havespecial offers,promotionsand point ofsale posters toattract those

inside thestores to buy

, TVcommercials,billboard,newspaper,telecompartner of“KITES”

Specialdiscount incalling rate &smsPOS material

TVcommercialsEndorsement by AbhishekBacchanBillboardSpecialdiscount incall & SMS

rate



COMPETITIVE A NALYSIS (POSITIONING

STRATEGY)

Vodafone has veered

towards warmth and

emotions.

Vodafone used the

powerful visual imagery of

a dog.

Airtel Positions itself as a

lifestyle brand.

Airtel choose to use music,

which is not nearly aseffective.



COMPETITIVE A NALYSIS (TARGET AUDIENCE)

They are targetingmiddle class person

as their target

audience.

It can be justified by

their product like

chota recharge.

A group or class ofpersons enjoying

superior intellectual

or social or economic

status

Up market

class of people



Developments in telecom

industry3G Technology In India

• 3G or Third Generation technology is a convergence ofvarious Second Generation telecommunication systems.

• The technology is intended for SMARTPHONES -

• It offers 3 Mbps speed for downloading, which is very high

as compared to that of the 2G technology.• The 3G technology provides for -

1.Internet surfing,

2.Downloading,

3.E-mail attachment downloading,4.Audio-video conferencing,

5.Fax services and many other broadband applications.



Future Trends

Convergence of technologies & the abilityof private players to offer it to the marketfaster than the incumbent operator.

“The telecom industry in 2012 will be very

different from the one we know today.Developing strong partnership skills,focusing on customer user groups,embracing Internet services and starting to

talk the language of Web 2.0 will enable thecarriers to thrive well into the future,"

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