service science section newsletter, fall 2013 - institute for
TRANSCRIPT
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INSTITUTE FOR OPERATIONS RESEARCH AND THE MANAGEMENT SCIENCES September 2013 Volume 6, Issue 2
Content
In This Issue 1
Chairperson’s Message 2
Vice-Chairperson’s Message 3
Society News 6
Service Science 10
Call for paper 16
Upcoming events The Service Science section and research community is actively
planning events and activities for 2013, including:
INFORMS Annual Meeting 2013 (Minneapolis, MN, USA)
October 6-9, 2012.
In this Issue
In this newsletter, Chairperson Gregory Heim discusses several important development in Service Science Section. Vice Chairperson Ming-Hui Huang previews exciting activities in the coming INFORMS Annual meeting. We also report some news of the communities, including exciting events in the coming INFORMS Annual meeting.
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Message from the Chairperson - Dr. Gregory Heim As we all make final travel and presentation preparations for the INFORMS Minneapolis meeting, I’d like to summarize a few recent developments that have taken place since the Spring issue of the Service Science Section’s newsletter. The past year has been a busy one, with a number of conferences and developments that have kept the leadership of the Section busy. This year’s Service Science Section cluster of presentations at INFORMS Minneapolis is sure to be the best ever, based on the total participation and number of presentation sessions. I’m sure that Chair-Elect Dr. Ming-Hui Huang will have much to say about the upcoming meeting in her message, so I will not say much here. Please note that one change from previous years concerns the Section’s business meeting, which will be held this year on Tuesday evening rather than Sunday evening of INFORMS Minneapolis. Our live Student Best Paper Award competition and the live sessions for the new Best Paper Award of the Service Science Cluster will also be held on Tuesday. The winners of these awards, and of our new Service Science Best Paper Award, will then be announced during the Service Science Section business meeting on Tuesday evening. Please make sure to look these sessions up in the Minneapolis INFORMS schedule. I’d like to thank IBM Research staff for again sponsoring our Student Best Paper Award as well as a PhD Student Colloquium/Luncheon on Monday of INFORMS Minneapolis. We will have over 30 PhD students attending this event, during which they will enjoy lunch and find out more about service science opportunities from several academics and practitioners in the field. Outside of the annual meeting, the Section-sponsored 2013 Frontiers in Service Conference, held from July 4-7 in Taipei, Taiwan, was a resounding success. I attended and enjoyed the experience greatly. As usual, Frontiers attracted many top-notch plenary speakers, a variety of emerging service research and service scholars, and great discussions and social events. Please make sure to look out for the upcoming paper submission and registration information on the 2014 Frontiers in Service Conference, which will be held in Miami. As part of our strategy to integrate efforts between the Section and our journal, several of us took the opportunity to promote the Section’s journal Service Science at a number of service conferences this summer. Christoph Breidbach and I promoted the journal by hounding attendees with fliers for the journal at QUIS2013 in Karlstad, Sweden and at the Frontiers conference in Taipei. I encourage you all to submit your own papers to Service Science. Please make sure to recommend to your colleagues to submit appropriate papers to Service Science as well. I want to remind all Section members that we need to make a conscious effort to improve the quality and quantity of submissions to Service Science, in order to ensure it will become the top service journal it has the potential to be.
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Finally, as the membership of the Service Science Section continues to grow, we have reached a point where the Section’s leadership is in need of assistance from additional members who are interested in defining the field and making the Section grow further. I encourage you to become actively involved in contributing your ideas for improvement, and perhaps some volunteer time, to assist the Section. Please feel free to contact me if you would like to become more involved. Again, thank you for your continued membership in the Service Science Section. I’m looking forward to seeing and meeting everyone in Minneapolis!
Message from the Vice-Chairperson - Ming-Hui Huang In the previous newsletter, I highlighted that in the coming years during my terms as the vice-chair and the chair, my most important goal is to grow our Section into an INFORMS Society. I am happy to report that we have had our successful first few steps toward this goal this year. The first is the success of the 2013 Frontiers in Service Conference in Taipei in July. This conference is officially sponsored by our Section and the American Marketing Association (AMA). This year the conference had more than 250 attendees from more than 30 countries and one fourth of the attendees were registered as an INFORMS or AMA members. Next year the conference will be held in Miami, and there is currently a proposal to have our Section’s doctoral consortium held at the conference (as the AMA Service Sig has done annually) to take advantage of the conference’s strong attendance and interdisciplinary nature. The second is the unprecedentedly high submissions of our Service Science Cluster in the upcoming INFORMS annual meeting. Compared to the typical 20-25 sessions we had in the previous annual meetings, this year our Cluster sponsored 42 sessions, which included 127 presentations and 325 authors, exceeding even our current 268 Section members. All these numbers put our Cluster at the top of all INFORMS Clusters. This is a strong indication that our Section is well recognized by INFORMS members. IBM, our Section Chair, Gregory Heim, and I are all financially supporting our Cluster for various activities during this year’s upcoming annual INFORMS meeting to further consolidate our community. These include the Service Science PhD Colloquium/Luncheon, Best Student Paper Award, and Best Presentation Paper Award. For the business meeting, we have invited a Program Director from the National Science Foundation to give a talk on the newest NSF solicitation on service innovation research. Food and drinks will be offered for your enjoyment. Please come and join us. Below is the list of all the sessions sponsored by our Cluster with session chair information. Author information and presentation details are available on the annual meeting program. I would like to thank all invited session chairs for their effort in organizing the sessions and thank all authors for their contributions to our Cluster.
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1. Gaining Business Insights from Big Data Analytics on Federated Data Sources, Neil Boyette, IBM Research Almaden, [email protected], Anca Chandra, IBM Research Almaden, [email protected]
2. Logistics/Capacity Management, Abigail L Horn, Massachusetts Institute of Technology, [email protected]
3. Meet the Editor of Service Science, Gregory Heim, Texas A&M University, [email protected]
4. Empirical Service Science Research, Gregory Heim, Texas A&M University, [email protected]
5. Service Delivery, Jeanette Blomberg, IBM Research Almaden, [email protected]
6. Service Modularization, Tuure Tuunanen, University of Jyväskylä, [email protected]
7. Models of Co-creation, Ralph Badinelli, Virginia Tech, [email protected] 8. Services Operational Measures and Analytics, Genady Grabarnik, St John's
University, [email protected], Larisa Shwartz, IBM, [email protected] 9. The Social Aspect, Bing Shao, IBM Research China, [email protected] 10. Panel Discussion: Complexity in Designing Service, Ralph Badinelli, Virginia Tech,
[email protected], Ruoyi Zhou, [email protected] 11. Public Service, Arthur J. Swersey, Yale School of Management,
[email protected] 12. Service Science, Ming-Hui Huang, National Taiwan University,
[email protected] 13. Optimization, Jason Sauppe, University of Illinois at Urbana-Champaign,
[email protected] 14. Service Evolution, Rahul Basole, Georgia Institute of Technology,
[email protected] 15. Workforce Management I, Mark Squillante, IBM T.J. Watson Research Center,
[email protected] 16. Real Options/EDA, Guiping Hu, Iowa State University, [email protected] 17. Service Productivity, Elodie Adida, University of California at Riverside,
[email protected] 18. Workforce Management II, Mark Squillante, IBM T.J. Watson Research Center,
[email protected] 19. Case Studies and Methods in Disaster Relief, John Coles, University at Buffalo,
[email protected] 20. Customer Satisfaction, Chie-Hyeon Lim, POSTECH, Quality Systems Lab.,
[email protected] 21. Service Sourcing, Daniel Greenia, IBM Almaden Research Center,
[email protected] 22. E-Commerce, Taesu Cheong, National University of Singapore, [email protected] 23. Knowledge Management, Rangachari Anand, IBM T.J. Watson Research Center,
[email protected] 24. Retail Operations, Olga Perdikaki, Texas A&M University,
[email protected] 25. Recommendation, Abhijeet Ghoshal, University of Minnesota, [email protected]
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26. Service Science Section Best Student Paper Award – Finalists, Gregory Heim, Texas A&M University, [email protected]
27. Service System, Manjunath Kamath, Oklahoma State University, [email protected]
28. Best Paper Award - Competitive Presentations I, Ming-Hui Huang, National Taiwan University, [email protected]
29. Healthcare, A. James Baroody, Rovhester Institute of Technology, [email protected]
30. Service Co-Production, Rama Akkiraju, IBM Almaden Research Center, [email protected]
31. Best Paper Award - Competitive Presentations II, Ming-Hui Huang, National Taiwan University, [email protected]
32. IT-Service, Abhishek Kathuria, University of Hong Kong, [email protected] 33. Service Applications, Sandjai Bhulai, VU University Amsterdam, [email protected] 34. Best Paper Award - Competitive Presentations III, Ming-Hui Huang, National Taiwan
University, [email protected] 35. Human Resources, Pankaj Dayama, IBM, Bangalore, India,
[email protected] 36. Designing and Managing Service Systems, Roland Rust, University of Maryland,
[email protected] 37. Service Contract, Amit Mitra, Auburn University, [email protected] 38. New Service Development, Cheng-Jhe Lin, National Taiwan University of Science
and Technology, [email protected] 39. Servicization: Integrated Product-Service Strategies, Morris Cohen, University of
Pennsylvania, [email protected] 40. Green Science, Saif Benjaafar, University of Minnesota, [email protected] 41. Scheduling, Guiping Hu, Iowa State University, [email protected] 42. Service Science Applications in Healthcare Operations, Sanjeev Bordoloi, University
of St Thomas, [email protected]
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Society News
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Best Student Paper Award Competition
Announcement of 2013 Finalists! Based on the voting of a panel of five distinguished scholars in Service Science who evaluated all contributed papers for the 2013 Best Student Paper Award Competition, the Service Science Section is pleased to announce the following four student finalists in the award competition: Aparupa Das Gupta, Anderson School of Management, UCLA, “The Design of Experiential Services with Acclimation and Memory Decay: Optimal Sequence and Duration” Howard Hao-Chun Chuang, Mays Business School, Texas A&M University, “Traffic-Based Labor Planning in Retail Stores” Gregory J. King, Industrial and Operations Engineering, University of Michigan, “Dynamic Customer Acquisition and Retention Management” Yao Cui, Stephen M. Ross School of Business, University of Michigan, “Should Event Organizers Prevent Resale of Tickets?” The above finalists have agreed to present their paper to a panel of judges during the finalist competition in the following session at the 2013 INFORMS Minneapolis Annual Meeting: Tuesday, October 8, 8:00-9:30 a.m., “Best Student Paper Award - Competitive Presentations,” Minneapolis Convention Center, Level 2 - Room 203. We encourage all members of the Service Science Section to attend.
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! !
2013 Service Science Section
Best Presentation Paper Award Competition
! This year the Service Science Section sponsors three Best Presentation Paper sessions. A panel of three distinguished scholars will attend the sessions and decide the winners. The winners will then be announced at our Business Meeting on Tuesday October 8, 6:15-7:15pm. The three competitive presentation sessions are all scheduled on Tuesday October 8 as shown below. The author name with an “asterisk” is the presenting author. We encourage all members of the Service Science Section to attend. Tuesday Oct 08, 11:00-12:30: Best Paper Award-Competitive Presentations I 1. Serkan Gunpinar and Grisselle Centeno, “Solving Blood Mobile Routing Problem of a Blood
Center” 2. John Ricketts*, “Applying Theory of Constraints to Software as a Service” 3. Jue Wang and Siqian Shen*, “Stochastic Modeling Approaches for Managing Energy
Footprints and Cloud Computing Service” Tuesday Oct 08, 13:30-15:00: Best Paper Award-Competitive Presentations II 1. Yu Xia*, Bintong Chen, Vaidy Jayaraman, and Charles Munson, “Market Segmentation of
Call Centers: The Case for Back-sourcing” 2. Guillaume Roels*, “A Service Classification Framework based on Joint Production” 3. Ivanka Visnjic Kastalli* and Bart Van Looy, “Servitization: Disentangling the Impact of
Service Business Model Innovation on Manufacturing Firm Performance” 4. Thomas Robbins*, “Formulating and Solving Call Center Scheduling Models in Excel” Tuesday Oct 08, 16:30-18:00: Best Paper Award-Competitive Presentations III 1. John F. Kros* and Evelyn Brown “An Application of Capability Analysis and Simulation to
Improve Patient Flow at an Off-Site ED” 2. Yichuan Ding*, Peter Glynn, and Stefanos Zenios, “Overloaded Service System with
Scoring-Based Priority Rules” 3. Yihong Hu and Patrick Qiang*, “An Equilibrium Model of Online Shopping Supply Chain
Networks with Service Capacity Investment” 4. M. Ali Ulku*, Lynn C. Dailey, and Muge H. Yayla-Kullu, “At Your Service?: Consumer’s
Return Behavior and Retailer’s Profitability”
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2013 Doctoral Student Consortium and Luncheon The INFORMS Service Science Section will sponsor a box lunch PhD Consortium and panel discussion for PhD students who are pursuing research in Service Science. The consortium will take place in the Minneapolis Conference Center, Level 2, Room 205B, on Oct. 7th, 2013 from 12:30-1:30. The consortium is a venue for:
! networking among PhD students, industry representatives, and faculty ! advising PhD students in career development ! expanding and strengthening the Service Science research community
The program of the consortium will consist of a panel discussion of representatives from the Service Science Section, Service Science journal, top service industry groups (SSRI, ISSIP), and industry supporters of the Section (IBM Research service innovation staff). The panel will discuss and answer questions based on the interests of PhD students in attendance.
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University of California launches new California Center for Service Science The University of California launched the new California Center for Service Science on September 13th 2013 at the inaugural Service Science Summit, which was held at the Rady School of Management at UC San Diego. Led by the School of Engineering at UC Merced and the Rady School of Management at UC San Diego, the new center aims to advance service science research and education, driving an engine of skill, innovation and job growth for California, the US, and the world. Paul Maglio, Professor of Technology Management at UC Merced, co-organizer of the Summit, explained, “the service sector remains understudied and the service workforce is undereducated in the state. With support from the University of California, our cross-campus center aligns with industry and government needs in the broad areas of knowledge-based and innovative service systems.” Thus, the Center aims to address the gap in California’s education and research landscape. Leading academics, practitioners, and others from the service research and practice community came together at the Service Science Summit to help develop the new Center's education and research agendas. With support from the UC, academia, and industry, the California Center for Service Science aims to be the thought leader in service science, fostering cross-disciplinary research and education on all topics related to service, with particular application to industries and topics relevant to California.
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Service Science ABOUT THE JOURNAL INFORMS Service Science website: http://servsci.journal.informs.org/ INFORMS Service Science Manuscript Submission Web Site: http://mc.manuscriptcentral.com/serv
INFORMS PubsOnLine: http://www.informs.org/Sites/IPOL
Modern businesses rely on technology, communication, information, automation, and globalization. They operate in a complex web of suppliers, customers, and other stakeholders, creating value through collaboration and interaction with others by sharing skills and capabilities for mutual benefit. Modern businesses operate in the context of complex service systems. Service science is the emerging study of complex service systems. It involves methods and theories from a range of disciplines, including operations, industrial engineering, marketing, computer science, psychology, information systems, design, and more. In fact, it often requires more than the application of individual methods from any single discipline. Effective understanding of and innovation in service systems often require combining multiple methods to consider how interactions of people, technology, organizations, and information create value in various contexts and under various conditions.
Service Science publishes innovative and original papers on all topics related to service, with an emphasis on work that crosses traditional disciplinary boundaries to make sense of interactions that create value in complex service systems. It is the primary forum for presenting new theories and new empirical results in the emerging, interdisciplinary science of service, incorporating research, education, and practice. It documents empirical, modeling, and theoretical studies of complex service systems. Articles published in Service Science rely on approaches from a broad range of disciplines, including operations, engineering, marketing, design, and more, and often take a broad perspective by folding multiple methods and theories together and elaborating practical managerial implications. As a fully refereed, online journal, Service Science aims for fast-track publication: Manuscripts are typically reviewed within 6-8 weeks, and accepted papers, published within 3-5 months. Its target audience includes academics and practitioners from all areas of service research, education, and practice.
Readership
Service Science is a forum to help academics and practitioners (e.g., professors, researchers, professionals, business analysts, managers, policy makers) who work in the field of service science research, education, and practice quickly and effectively exchange their experiences and disseminate their new findings.
Contents
Service Science publishes innovative and original papers, survey papers, technical correspondence, case studies, conference reports, management reports, and book reviews.
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Special issues devoted to important topics in service science research, education, and practice will occasionally be published.
Subject Coverage
Service Science topics include, but are not limited to the following:
Service Theory
• The Principles of Service Science • Human-Centric Service Paradigms and Ecosystems • Human-Centric System and Computational Thinking • Cognition Science in Service • Logic, Language, and Modeling • Creativity and Service Innovations • Social Network Analysis • The Dynamics of Service-Oriented System • Quality, Measures, and Benchmarking
Service Management, Operations, and Marketing
• Globalization and Localization • Service Operations and Productivity • Workforce Management • Business Transformation • Service Life Cycle Management • Risk Management • Legal Issues • Service Marketing • Service Satisfaction • Service Pricing
Service Engineering and Systems
• System Complexity, Scalability, Sustainability, and Adaptability • Service Infrastructure and Cyber-Infrastructure • Service Value Networks • Service Computing • System Configuration and Reconfigurability • Self-Service Systems • System of Systems • Data Warehousing, Data Mining and Business Intelligence • Web 2.0, BPM/BPI, and SOA 2.0 in support of Service Innovations
Service Economics Service Education
• Degree, Certificate, and Curriculum Development • Knowledge Transferring and Training • Worldwide Campus
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Simulation Applications and Case Study
• Healthcare • Investment and Financial Engineering • Trade and Exchange • Banks, Real Estate, and Insurance • Education • Homeland Security • Wholesale and Retailing • Utilities and Transportation • Governmental Services • Manufacturing, Construction, and Others
Editorial Board
Editor-in-Chief
Paul P. Maglio University of California, Merced
Advisory Board
Brenda Dietrich IBM
Frances Frei Harvard Business School
David Gann Imperial College, London
Patrick Harker University of Delaware
Cheng Hsu Rensselaer Polytechnic Institute
Uday Karmarkar University of California, Los Angeles
Richard Larson Massachusetts Institute of Technology
Robin G. Qiu Pennsylvania State University
Aleda Roth Clemson University
James Tien University of Miami
Irving Wladawsky-Berger American Academy of Arts and Sciences
Editorial Board
Tor Andreasson Norwegian School of Management, Norway
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Ralph Badinelli Virginia Tech
David Ballantyne University of Otago, New Zealand
Steve Baron University of Liverpool, UK
Rahul Basole Georgia Institute of Technology
Daniel Berg Rensselaer Polytechnic Institute; and University of Miami
Mary Jo Bitner Arizona State University
Jeanette Blomberg IBM Research, Almaden
Ryan Buell Harvard Business School
Richard Chase University of Southern California
Morris Cohen University of Pennsylvania
Mark Davis Bentley University
Haluk Demirkan Arizona State University
Jin Dong IBM, China
Ray Fisk Texas State, San Marcos
Emmanuel Fragnière Haute école de gestion de Genève Switzerland; and University of Bath, UK
Faiz Gallouj University of Lille, France
Robert J. Glushko University of California, Berkeley
Christian Grönroos Hanken School of Economics, Finland
Anders Gustafsson University of Karlstaad, Sweden
Christoph Heitz Zurich University of Applied Sciences, Switzerland
Zhibin Jiang Shanghai Jiao Tong University, China
Akira Kamoshida Kyoto University, Japan
Kwang-Jae Kim Pohang University Science and Technology, Korea
Katherine Lemon Boston College
Grace Lin Institute for Information Industry, Taiwan
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Fu-ren Lin National Tsinghua University, Taiwan
Achim Luhn Siemens AG, Germany
Robert Lusch University of Arizona
Kelly Lyons University of Toronto, Canada
Birgit Mager Cologne University of Applied Sciences, Köln International School of Design, Germany
Janet McColl-Kennedy University of Queensland, Australia
Alexandra Medina-Borja University of Puerto Rico at Mayaguez; and National Science Foundation
Andy Neely Cambridge University, UK
Irene Ng Warwick University, UK
Rogelio Oliva Texas A&M University
Robert Paton University of Glasgow, UK
Lia Patricio University of Porto, Portugal
Francesco Polese University of Salerno, Italy
Roland Rust University of Maryland
Scott Sampson Brigham Young University
Andi Smart University of Exeter, UK
Jim Spohrer IBM
Eleni Stroulia University of Alberta, Canada
Fugee Tsung Hong Kong University of Science and Technology, Hong Kong
Anita Tucker Harvard Business School
Stephen Vargo University of Hawaii
Rohit Verma Cornell University
Christoph Weinhardt Karlsruhe Institute of Technology, Germany
Jochen Wirtz National University of Singapore, Singapore
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Mei Xue Boston College
Tao !ao Pennsylvania State University
Wei Zhang Tianjin University, China
Xiande Zhao China-Europe International Business School; and South China University of Technology, China
Production Editor
Stephanie Myers Institute for Operations Research and the Management Sciences (INFORMS) 7240 Parkway Drive, Suite 300 Hanover, MD 21076 Phone: 443-757-3575 Fax: 443-757-3515
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Call for paper Service Science Section members: The INFORMS Service Science section and the American Marketing Association's Service Special Interest Group (SERVSIG) welcome proposals to host the 25th Annual Frontiers in Service Conference in 2016. At this point, we just need an initial expression of interest, including the proposed venue, proposed conference co-chairs, and a brief summary of the institution's and chairs' past experience in hosting conferences. A more detailed proposal will be solicited later from a select group of applicants. The conference will likely be held in late June or early July of 2016. The conference has been held in many different countries around the world, but we anticipate that the 2016 conference will be held in either Europe or Latin America. The Frontiers Conference is the world's leading annual service research conference, and annually draws 200-300 attendees from 30-40 countries. Presenting at the Frontiers Conference is highly selective, with fewer than half of all submissions being accepted. The conference draws a lively mix of both academics and practitioners, from a variety of backgrounds and functional disciplines. The conference is sponsored by INFORMS, the AMA, and the University of Maryland's Center for Excellence in Service. The conference also typically has corporate and/or governmental sponsors--e.g., IBM has been a sponsor of many Frontiers Conferences. For more information about the most recent Frontiers in Service Conference, held in Taipei, Taiwan, see http://frontiers2013.im.ntu.edu.tw/. To express interest or to get more information about hosting the 2016 conference, please contact Roland Rust at [email protected]. We would like to receive initial expressions of interest by August 31. For more information about the INFORMS Service Science Section, please contact Greg Heim at [email protected], and for more information about AMA SERVSIG please contact Mark Rosenbaum at [email protected].
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2014 INFORMS/AMA Frontiers in Service Conference—Call for Abstracts
Conference Date & Venue: June 26-29, 2014, Miami, Florida, USA
Conference Co-Chairs:
• A. Parasuraman (University of Miami) • Roland Rust (University of Maryland)
Conference Committee Members:
• Charles Colby (Rockbridge Associates, Inc.) • Ming-Hui Huang (INFORMS Service Science Section & National Taiwan
University) • Werner Kunz (AMA SERVSIG & University of Massachusetts-Boston) • Lia Patricio (University of Porto) • Jim Spohrer (IBM) • Michael Tsiros (University of Miami)
The 23nd Annual Frontiers in Service Conference will be held June 26-29, 2014 in Miami, Florida, USA, hosted by the School of Business Administration at the University of Miami. The 2014 Frontiers in Service Conference, sponsored by the American Marketing Association, INFORMS, the University of Maryland’s Center for Excellence in Service, and the University of Miami’s Center for International Business Education and Research is the world’s leading annual conference on service research and management. It attracts prominent thought leaders and industry experts from around the world to share cutting-edge knowledge and best practices. The conference will cover a wide variety of service topics, including service science, service marketing, service operations, and service management. Service academics and practitioners are invited to submit one-page abstracts for possible presentation at the conference. Case studies by business practitioners are encouraged, and a "Best Practitioner Presentation" will be awarded at the conference. There will also be a pre-conference doctoral consortium organized by the AMA SERVSIG. Please submit your abstract by Nov 22, 2013 online at: http://bus.miami.edu/frontiers2014/call-for-abstracts/submit/
Important Dates Abstract submission deadline: Friday, November 22, 2013 Author notification of accepted presentations: Friday, January 24, 2014 Conference registration deadline for speakers: Friday, May 9, 2014 Please check http://bus.miami.edu/frontiers2014 for further information and updates.
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