service ecosystem: empowering textile artisans' communities towards a sustainable future
TRANSCRIPT
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SERVICE ECOSYSTEM:empowering textileartisans’communitiestowards a sustainablefuture
Loughborough Design School | AHRC Design Starsupervisors: Dr MC Escobar-Tello, Dr VA Mitchell Nordes ‘15
Francesco Mazzarella, PhD researcher
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index
research background anthropocentrism & beyond sustainability challenges towards holistic sustainability service design conclusions
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research background
the global crisis is leading to theend of a linear economy, whilesetting the ground for redistributedmicroproductions, based on new ethics of sustainability
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the craft discourse is mainlybased on individual makingpractices, overlooking theirhuman and social dimension
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it is missing a strategicagenda, which could createsustainable interconnectionswithin this pacthy landscape
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the aim is to explore how servicedesign can strategically drivetextile artisans’ communitiestowards a sustainable future
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TEXTILEARTISANSHIP
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textile artisanship is the human-centred economic activity of givingform and meaning to local fibres,by hands or directly controllingmechanised and digital tools,and managing the apparel making
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anthropocentrism
material
by handsmachinerydigital tools
qualityskilled control
personal identitymaterial culture
local fibres:vegetableanimaldiscarded
artisancommunity
small scalelocaliseddiversifiedflexible
tool making
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textiles
utilitarianculturally meaningful
aesthetic
large availability of fibresgreat employmentwide applicationsrising consumer trends
why?
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textile artisans’ communitiesare bottom-up aggregations,embodying the craft atmosphereof a territory, due to physicalproximity and shared materialcultural background
& beyond
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SUSTAINABILITYCHALLENGES
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delocalisation of manufacturing dwindling of natural fibres water and carbon footprints increasing purchase of clothes
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fast fashion(quick, high quantity, low quality and price)
=fast landfill
(producers, heritage, environment are no taken into account)
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artisans are living a precariouscondition, experiencing agenerational divide andthreatening of traditional crafts
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due to ine�ective top-downpolicies, some artisans arejoining an informal economy,and are even more endangeredin the developing world
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HOLISTICSUSTAINABILITY
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designers can potentiallyreduce environmental impactsby 80%, through... synergies designers & artisans long-term visions hard & soft design decisions
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textile artisans’ communitiescan contribute to sustainabledevelopment as they...preserve cultural heritage provide social engagement
boost creative economy enhance resource stewardship
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environmental sustainability
local natural fibres no chemical dyestu� dematerialisation design for disassembly design for disposal rich environmental info traceability & transparency cradle2cradle
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economic sustainability
micro-economies sustainable business models target market niches relocalise production glocal markets (tourism)
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social sustainability
happiness & wellbeing profitability & social capital entrepreneurship grassroots innovation enabling ecosystem sharing (time, space, relations)
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cultural sustainability
cultural heritage & diversity environmental education collaborative consumption (services for mending, sharing, leasing, collecting, reselling, upcycling)
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SERVICEDESIGN
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macro-transformations
micro-transformations(good design of sustainable products/processes/services
addressing people’s needs within local systems)
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service design can facilitatethis holistic process:
1. artisans’ communities2. collaborative services3. enabling ecosystem
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methodology
ontology
di�erent stakeholdersacknowledge multiple
realitiesconstructivism
interpretivism
participatoryaction
research
epistemology
researchparadigm
interaction withparticipants influences
the researchqualitative and flexibleprocess of in situdata collection
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participatory action research
reflectset a strategic agendafor driving TAC towarda sustainable future
1C
prelim
inar
y st
ud
y
planselect TACto involvein co-design
2A 2C
to co-designcollaborativeservices forsustainable
TAC
planmap textileartisanallandscape
1A
planbuildinterconnectionsamong TAC
reflectsynthesize servicedesign processinto a theoreticalframework
3A 3C
evaluatio
n
to developan enablingecosystem ofsustainable
TAC
act & observeexplore sustainablefuture scenariosfor TAC
co-designcollaborativeservices
act & observe
1B
act & observedevelop anenabling ecosystemof services
3B2B
PS: TAC: Textile Artisans’ Communities
to developtheoretical
framework ofsustainablefuture for
TAC
mai
n s
tud
y
reflectevaluate whereasservice designhas met thetheoretical framework
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conclusions
an enabling ecosystem (withautopoietic interrelations amongartisans, designers, communities,policy makers) will boost sustainablecommunities, with stronger senseof belonging and social responsibility